When you have alignment in your organization... ✅ Your team is working hard collectively toward common goals ✅ You create focus and clarity around priorities ✅ You reach (and even surpass) your goals faster Sounds like a winning formula for all.
What would happen if you asked each of your leadership team members what their top three priorities are? I recently posed this question to a small group of business owners who are thinking about selling in the next few years. The answers I heard might have initially seemed all over the map, and yet it became clear to me that almost all of them were missing the same thing... 👉 Alignment When I voiced this to the room, one business owner asked: "Why is alignment so important? Everyone on my team is doing what they're supposed to be doing." I could have answered - "if that was the case, then why are you here?" - BUT my goal is to help them get a bigger payout when they go to sell, not offer snarky retorts. So...let's talk Competing Priorities... ...one of the biggest causes of misalignment in companies. Consider a situation where: ▪️ Sales/Marketing is focused on new clients and revenue growth ▪️ Client service is focused on client satisfaction ▪️ Finance is focused on expense reduction and maximizing profit Sounds like everyone is focused on the right things, doesn't it? Not necessarily. In fact, there is a high chance you've created teams with... ❌ competing priorities. Here are two examples. 🤔 Example 1: High revenue doesn't necessarily equal higher profit. Potential buyers want to see that your company's revenue is increasing, but they also want to make money (aka profit). Creating alignment ensures that: ✅ Your sales team is focused on selling higher-margin services (i.e. services that make you more money than they cost to provide) ✅ Your client service team understands the parameters in which they should be working and identifies potential issues with clients and/or potential clients that could reduce profit 🤔 Example 2: Minimizing expenses can hamper growth. Buyers want to see that you're spending money judiciously, BUT they also want the business to run on its own. Creating alignment around a common budget ensures that money is wisely spent. ✅ Giving a raise to a key employee ensures they feel valued and will remain committed to company goals ✅ Investing in technology to increase efficiency also increases value long-term ❌ Hiring low-cost, less-qualified resources saves money, but could jeopardize client retention and long-term revenue These are just two of the many reasons we focus on building Alignment as the first part of our Scale for Sale framework. Working together, we help you identify clear, cohesive goals and a future-focused plan with accountability. With a common foundation, your team will work better together and achieve goals faster. 🤝 Connect with me (and please send me a note) 🚶♀️ Follow me (learn more about growing your business & communication skills) 💭 Share your thoughts (comment or DM me) 🔔 Ring my bell (stay up-to-date on my latest content)