In life sciences, decisions don’t stand still, and patient and HCP experiences are constantly evolving. Longitudinal research goes beyond one-off snapshots, showing how beliefs, behaviors and unmet needs evolve over time. It turns ongoing engagement into a living source of strategic intelligence, helping teams make smarter decisions across lifecycle planning, portfolio strategy and innovation roadmaps. Read more in a new blog post by Carlie Winterroth, Jayme Bergan and Kevin O'Shea: https://hubs.li/Q04944Zz0 #StrategicIntelligence #HealthResearch #HealthInsights #MarketResearch C Space | Hall & Partners
About us
Welcome to Escalent. We are an AI-enabled market research and advisory partner that transforms human and market insight into action that helps brands outthink disruption and accelerate growth. Since acquiring C Space and Hall & Partners in 2023, we are a team of 1,600 researchers, data scientists, moderators, creatives, developers and UX professionals. As catalysts of progress, our strategies identify actions that build brands, enhance customer experiences, inspire product innovation and boost business productivity—all powered by human-guided AI and purpose-built platforms and tools, including Enlyta Insights®, BeSci x AI™ and Evoke™. Over the past 50 years, we’ve earned trusted partner status among the world’s leading brands in automotive & mobility, consumer goods & retail, energy, financial services, health, technology, telecommunications and travel & tourism. Visit escalent.co to see how we help shape the brands that are reshaping the world.
- Website
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https://escalent.co
External link for Escalent
- Industry
- Market Research
- Company size
- 1,001-5,000 employees
- Headquarters
- Livonia, MI
- Type
- Privately Held
- Specialties
- AI-Enabled Research & Advisory, Automotive Research, Electric Vehicle Research, Energy Research, Financial Services Research, Healthcare Research, Technology Research and Innovation, Competitive Intelligence, Brand Research, Product Development Research, Path to Purchase and Consumer Journey, Segmentation Research, Customer Experience Research, Data Analytics, Market Research Consultant and Staffing, Syndicated Research, Quantitative and Qualitative Research, Secondary Research, and Online Communities and Behavioral Science
Locations
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Livonia, MI 48152, US
Employees at Escalent
Updates
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What is the financial return of a strong brand? For a typical utility, the answer can be approximately $2.3M per year. That’s the question Escalent’s K.C. Boyce posed in his presentation at the CHARGE Energy Branding conference and it’s one energy utilities can no longer afford to ignore. Insights from our Cogent Syndicated research show that utilities with stronger Brand Trust don’t just have better customer relationships—they see measurable financial impact from more favorable ROE outcomes to lower cost to serve through digital engagement. This isn’t perception. This is measurable performance. Read more about why Brand Trust belongs at the center of your utility’s financial strategy: https://hubs.li/Q0492T480 #energy #utilities #Brand
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From cutting through noise, to sky-high expectations and relying on data dashboards for sustainable insights; innovation teams are up against a lot. Read C Space’s latest blog to explore practical ways for innovation teams to tackle these challenges and work smarter under pressure.
Innovation teams are being asked to do the impossible: faster, cheaper, better… all at once. So, what are leaders actually doing about it? In a recent Peer Connection session, a collaborative roundtable where innovation leaders share real-world challenges and solutions, they discussed three practical ways to cut through AI hype, avoid “shiny object” syndrome and stay focused on what really drives impact. Check out the new blog post from our innovation experts Dr Nick Coates and Stephanie Robbins: https://lnkd.in/eH2qmpqa #Innovation #MarketResearch #CustomerInsights #ProductDevelopment Escalent | Hall & Partners
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We are delighted to announce Sarah Timmings’ appointment as Chief Client Solutions Officer at Escalent. She will strengthen client partnerships and deliver a more unified, outcome-driven experience as we help clients navigate increasingly complex market decisions. Congratulations, Sarah—we’re excited for your leadership! Learn more about Sarah’s new role here: https://hubs.li/Q048S_Nf0 #mrx #insights #clientsolutions
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Join us in October at #Money2020USA to build partnerships and connect with top industry leaders. Get your pass at https://linkly.link/2dbBn and use code ESC250 to save an extra $250! #Fintech #Payments #DigitalBanking Money20/20
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You can spend hours analyzing brand data. But if the insight isn’t shared in a clear, engaging way, the message gets lost. That’s where effective storytelling comes in. Enlyta’s Insight Storytelling Tool helps brand and marketing teams turn research findings into engaging content your stakeholders will love reading. With Enlyta you can: – Turn dashboards and analyses into clear insight stories – Share content with stakeholder groups in one searchable location – Enrich stories with charts, visuals, and supporting context – Track engagement to understand which insights resonate most The result: Insights that travel further across the business and influence more decisions. Get a demo to see how the Insight Storytelling Tool works: https://hubs.li/Q048fh3r0 #CustomerInsights #DecisionIntelligence #InsightStorytelling
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Ever wondered how plan sponsors truly feel about your brand? Escalent’s 2026 Cogent Syndicated Retirement Planscape study introduces Evoke™—a new approach to identifying the emotions that shape brand consideration, satisfaction and loyalty in the 401(k) space. By going beyond traditional metrics, this research brings sharper focus to the emotional drivers behind decision-making—helping providers better understand what’s really influencing plan sponsor perceptions. Read more: https://hubs.li/Q048ds7b0 in this blog. #mrx #plansponsors #retirementplanning #401k #brandperception
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Financial advisors are steadily shifting away from traditional media channels like TV and print—and toward on-demand digital media for financial and business news. Data from our new Cogent Syndicated research show growing engagement with streaming, podcasts and social platforms across generations. The takeaway? Media strategies built on legacy channels alone are no longer enough for effective exposure to advisors. How can asset managers rebalance marketing tactics to align with advisors’ shifting preferences? Find out in this blog: https://hubs.li/Q048dyjt0 #mrx #financialadvisors #assetmanagement #brandexposure #marketingstrategy
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As fleet businesses plan for a lower-emissions future, many are reevaluating how quickly their vehicles can realistically transition to electrified powertrains. A new article from Global Fleet highlights data-driven insight from Escalent’s Fleet Advisory Hub study on how fleet decision-makers are thinking about their electrification timelines, evolving powertrain strategies, and the practical considerations shaping the transition within the market. Read here to learn more: https://hubs.li/Q047ppVC0 #fleetmanagement #auto #electrification
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In an era of algorithm-driven marketing, will brands lose access to under-16 audiences if the UK introduces a social media ban? Read Hall & Partners' latest blog to explore how brands can reshape the future of youth marketing.
Will a UK social media ban for under-16s kill youth marketing – or reset it? In his latest piece, Kurt Stuhllemmer, Partner at Hall & Partners, argues it would end easy youth marketing – not youth marketing itself. When algorithms lose power, brands must earn relevance through trust, values and long-term strategy. Youth marketing isn’t disappearing. It’s growing up. Read more: https://lnkd.in/eS_pkRdd Escalent | C Space #YouthMarketing #BrandStrategy #ResponsibleMarketing #DigitalWellbeing