We know that marketing and communications work is daunting. Building a brand, crafting effective copy, and learning who your customers are and what they want most is actually a much bigger endeavor than they tell you it is in all those cheap e-books and expensive online courses. That’s why we founded The Good Lemon in 2015: to get you closer to your digital communications goals using data-driven tactics, and to make sure you have a solid foundation of knowledge and skills for the future. Book a free consultation with us!
External link for The Good Lemon
Washington, DC, US
In today’s world, digital interactions happen more often than in-person ones. For remote teams especially, stepping into the same room can create a level of connection that’s hard to replicate through a screen alone. Meeting in person still matters. Quality time changes how teams understand each other, strengthening collaboration and the way work moves forward. If you lead a fully remote team and haven’t prioritized in-person connection yet, consider this your sign. When was the last time your team met in person? We’d love to hear what that experience was like for you. We’ll be sharing what we learn from our first-ever team retreat as it unfolds, so stay tuned!
We all know AI use is showing up in communication workflows, but are we actually talking about it with our teams? In most cases, the challenge isn’t usage. It’s alignment on how it’s being used and what that means for quality, expectations, and trust. We put together a few conversation starters teams can use to make that discussion a little easier to navigate. https://lnkd.in/epc6pZg8
If you’re feeling a creative slump or just short on time, repurposing old content can go a long way. A single idea can show up in a lot of different ways if you’re intentional about how you break it down and reframe it. Swipe through for a few simple ways to repurpose existing content without starting from scratch every time. We send resources like this out regularly in our newsletter, so if you want more practical ideas like this, we invite you to subscribe: https://lnkd.in/evXZCDiB
You don’t need to keep up with every trend. But when everything is moving fast, it can feel like you do. In a recent conversation with Eighty2degrees Design Studio, we explored how clarity in your messaging is non-negotiable when deciding which trends are worth your time. This is your reminder that a strong foundation makes it easier to navigate trends without letting them take over. We’ve been friends and collaborators with Ambica Prakash and Eighty2degrees Design Studio for years, so spotlighting their perspective here felt especially fitting.
Proud to have worked so hard with the Susan Wojcicki Foundation team and our friends Newton Street, LLC to launch today!
Today, we launch the Susan Wojcicki Foundation. Susan was many things—a mother, wife, sister, daughter, and friend. She was also a technology leader who helped shape the modern internet. But above all, she was defined by her curiosity, generosity, and deep care for others. In 2022, at age 54, Susan was diagnosed with late-stage lung cancer. She had no smoking history or other known risk factors, no respiratory symptoms, and no warning signs. Like so many others, it was something she never saw coming. True to her spirit of innovation and collaboration, Susan spent her remaining two years uniting scientists, advocates, and industry leaders, building a research portfolio spanning immunotherapy, cancer vaccines, and the biological drivers of the disease. Through that work she came to understand two things: earlier detection could save lives, and her story was far from unique. The Susan Wojcicki Foundation carries forward her vision—investing in science, partnerships, and innovation to advance earlier detection and ensure fewer lives are lost because lung cancer was found too late. Join us: https://lnkd.in/emfwWm3K
As a women-led team, Mother’s Day feels especially meaningful to us. Which is why, we're sharing our note the day after. Some of our team members are mothers themselves, and motherhood has never felt separate from the work we do. We’ve had client calls with kids popping in to say hello, moments where work and parenting overlap in real time, and the chance to watch each other build careers while raising families. Those moments have shaped how we work. One of our core values is recognizing people as whole humans. Life doesn’t stop when the workday starts, and so many women are balancing caregiving, school pickups, hard days, invisible responsibilities, and everything in between. It’s also shaped how we show up for our clients, many of whom are navigating those same realities too. This Mother’s Day, we’re thinking about the mothers and caregivers carrying so much every day, and how important it is to create spaces where people can show up as themselves.
Philanthropy and non-profit professionals: You’ll want to save this to your favorites! With 100+ years (!) partnering with hospitals, hospices, schools, social service organizations, and other community nonprofits to fund their missions, PRIDE Philanthropy knows its stuff. They have a treasure trove of past webinars—completely free to watch on their website. From advanced listening in fundraising to the ethical use of AI, you’ll find dozens of expert-led sessions to level up your knowledge and impact. Save now and forward to your industry colleagues: https://lnkd.in/eWr2-hfd
As a digital marketer, does it sometimes feel like you’re screaming into the void? Well, we hear you — it can be frustrating to feel like you’re trying so hard to create content that gets attention, but it constantly falls flat. Well, here’s a secret 🤫 … You don’t need to scream. The brands that stand out most aren’t the loudest or the trendiest; they’re the ones that feel real. They’re not trying to sound like everyone else. They’re not blindly chasing every new platform or hopping on every latest trend. They’re just clear on who they are, and it shows. Get our top tips for building a consistent brand voice that resonates with your audience: https://lnkd.in/e89zCAws
🙋♀️ Raise your hand if you're a team of one at your organization ... or if it feels that way because your team is pulled in multiple directions! TGL’s team of motivated and experienced digital communicators understands that every organization and project is unique, which is why when working with our clients, we don’t just show up. We integrate seamlessly into your team to address your specific needs and help you reach your specific goals. Here’s how we center clients throughout our process.