TheCRM

We’re excited to have Chad Agler join TheCRM as Senior Product Evangelist. Chad’s spent decades in the industry—on the floor, in F&I, and leading stores—before moving into tech to help fix the systems dealers rely on. Now he’s doing that here. In his first post with us, he shares 3 Things Every Dealer Needs to Get Right, Especially Now. It’s a timely read from someone who knows the pressure of running a store, especially when the market shifts.

It’s easy to get excited about headlines—and this week, there were a lot of them. Our latest announcement was picked up by RVBusiness, Auto Remarketing, Yahoo Finance, The Associated Press, and hundreds of other outlets. Shane Marcum was named one of RV Business’s People on the Move. And yes—that kind of coverage is amazing. But this moment isn’t just about media traction.  It’s about what we’re building—and why it matters. TheCRM wasn’t built to fit in. It was built because legacy CRMs stopped trying. They slapped “AI” on top of old tech and called it innovation. We started over—with intelligence at the core, not added on as an afterthought. We’re building with intention. Led by people who know the industry—and backed by those who know how to rethink it. And we’re earning trust by doing the one thing that’s always been rare in this space: delivering. At its core, TheCRM isn’t just software—it’s people. Bold, brilliant, deeply committed people who believe dealers deserve better tools, smarter tech, and execution that speaks for itself. This isn’t just a big week—it’s a reminder of what happens when the right people build the right thing for the right reasons. We’re proud of the progress. Grateful for the recognition. And fully focused on what comes next. 🔗 https://lnkd.in/geyR_6Kt #TheCRM #AutoIndustry #RVIndustry #AI #DealershipSolutions

Under Shane's leadership, TheCRM is revolutionizing dealership technology with cutting-edge AI solutions—fueling innovation and driving success across the automotive and RV industries. Thank you to The Associated Press, for featuring Shane Marcum appointment as COO of TheCRM! We’re grateful for your coverage of this significant milestone in our company’s journey. Read the full story here: Press Release: https://lnkd.in/gVQ5ycyc AP News Feature: https://lnkd.in/gG52DaAz #AutoIndustry #RVIndustry #LeadershipNews #AIFirst #TheCRM #InnovationInAction #IntheNews #APNews

Jim Nelson Joins TheCRM as Director of Fixed Operations With decades of experience in fixed ops and technology, he’s leading the charge to build TheDMS, a fully integrated, AI-driven solution designed for modern dealerships. Launching for RV dealers in 2025 and auto dealers in 2026, TheDMS is designed to simplify fixed operations, providing a single solution that eliminates inefficiencies and seamlessly connects sales, service, parts, accounting, and marketing.

Shane Marcum Joins TheCRM as Chief Operating Officer Shane has spent 30 years leading dealership operations, turning failing stores into top performers, and dismantling outdated processes that slow dealers down. His approach isn’t about working harder—it’s about removing inefficiencies, rebuilding stronger systems, and driving real results. At TheCRM, we’re not here to tweak the old way of doing things. We’re here to replace broken systems with better ones. Shane knows what’s holding dealers back—and now, as COO, he’s here to change it.

We're excited to introduce our new VP of Sales, Jeremy Eisenberg! With years of experience leading dealership operations, Jeremy has a deep understanding of what drives success and what holds dealerships back. He’s witnessed how disjointed tools can slow things down—and how the right system can transform everything. As one of TheCRM's earliest adopters, Jeremy knows firsthand the difference it can make. Now, he’s here to ensure more dealerships get the opportunity to experience that impact.

We’re not at NADA this year because we don’t need to put on a show.   Here’s the uncomfortable truth: AI isn’t the future of the dealership world—it’s already here. But most of what’s being sold as ‘AI’ today is barely more than a gimmick. A ChatGPT plug-in doesn’t know your inventory, doesn’t protect your leads, and definitely doesn’t help your team move metal off the lot. TheCRM Corporation is different. Built with 30 years of dealership data, it works like your best BDC manager: it knows who to call, when to call them, and what to say to move the needle. That’s not a pitch—it’s what we’ve spent three decades building. Not all AI is created equal. Dealers switched for a reason.

With just over two weeks left in 2024, we’re not slowing down—we’re gearing up to do what no one else can. Just over a month ago at RVDA, we made it clear where the industry is heading. From a booth that stopped dealers in their tracks to Richard Latman’s unapologetic take on data security, privacy, and the future of AI, we delivered a message dealers couldn’t ignore: the tools of the past won’t cut it in 2025. The future isn’t coming—it’s here. 2025 isn’t about coasting on momentum. It’s about delivering what matters most to dealers: smarter strategies, sharper execution, and results they can’t get anywhere else. RVDA was just the start. What’s coming next will speak for itself. Stay tuned... #RVDA #TheCRM #RVDA2024

CRM, as we know it, is dead. 🚀 Too much energy is spent trying to make it effective. It's time for a paradigm shift. Instead of bending over backwards to optimize outdated systems, we should be innovating new, AI-driven solutions that intuitively understand and predict customer needs. The future of customer relationships lies in harnessing advanced technologies to create seamless, intelligent interactions. Let's focus on building systems that manage relationships as well as enhance and evolve them. It's not about more data; it's about smarter data. It's not about more features; it's about the right features. We TheCRM Corporation have embraced the challenge and redefined CRM for the 21st century. Onwards and upwards! 💡✨ #Innovation #AI #CustomerExperience #FutureTech#TheCRM

Enough said? CDK Global is down and their customers and clients are paying the price. We bet that million dollar booth at NADA is helping right now... How about the concert and dinner? #Invest #CDK #TheCRM #WhyWeAreBetter #CRM