We're excited to partner with Spotify Advertising on the launch of their Spotify Ad Exchange. This direct OpenPath integration — alongside Spotify's adoption of Unified ID 2.0 — allows advertisers to add Spotify to their omnichannel campaigns, providing easier access to high-quality inventory at scale. Learn more: https://bit.ly/4cftILj
The Trade Desk
Technology, Information and Internet
Ventura, CA 227,390 followers
We’re committed to making digital advertising better, because the future of the open internet depends on it.
About us
It's more than just clicks. Premium streaming TV. One-click commerce. Trusted journalism. The world’s most popular audio and podcasts. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps brands grow and thrive by giving them access to more: more customers engaging with more of the content they love across more channels and devices, and more transparency and precision at every stage.
- Website
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http://www.thetradedesk.com
External link for The Trade Desk
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Ventura, CA
- Type
- Public Company
- Founded
- 2009
- Specialties
- Online Advertising, Real Time Bidding, Demand Side Platforms, Behavioral Targeting, and Data Management Platforms
Locations
Employees at The Trade Desk
Updates
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Inside this edition of The Current: - Upfronts were top of mind for marketers at this year’s POSSIBLE conference, with some indie agencies optimistic despite economic headwinds. - European legal experts expect E.U. regulators to feel emboldened after the Google ad tech monopoly ruling. - In a Q&A, LiveRamp CEO Scott Howe says that advertisers’ “no regrets” move right now should be to make sure “every dollar of the media plan is measurable and accountable.”
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The Arena Group is home to some of the most popular media brands in the U.S., reaching over 100 million visitors monthly. However, it struggled to grow its programmatic revenue because of supply path inefficiencies. The Arena Group turned to us to use OpenPath, a solution that can help publishers connect more directly with advertiser demand. After integrating OpenPath, it saw dramatic results: a 4x higher fill rate as well as a 79% boost in revenue.
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Contextual targeting lets you match your ads with the inventory your audiences interact with. Within the contextual marketplace available in Kokai, you can select the segments you want to target and block on specific topics, selecting from third-party contextual data partners and our in-house offerings. Find out more: https://bit.ly/3GyAi3w
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The Trade Desk reposted this
MilkPEP VP of Marketing, Miranda Abney, joined The Current Podcast to explain how a marathon for women helped boost milk’s messaging. “We are driving real change in perception around milk, especially with moms and women,” says Abney. Listen: https://bit.ly/4cZ7Cx1
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Be the smartest marketer in the room — with the credentials to prove it. Earn your Marketing Essentials certification from The Trade Desk Edge Academy Academy, where you'll learn to master the concepts that will set you on the path to play a critical role in helping brands succeed with data-driven outcomes: https://bit.ly/42qRq2m
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Here at The Trade Desk, we're solving real-world problems with our cutting-edge technology and building the tech that's fueling the future of the open internet. If you want to work with people like Cheer X., make innovation part of your everyday, and create game-changing features that are defining an entire industry, come join us: https://bit.ly/3Pgy1vi #WeAreTheTradeDesk
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Inside this edition of The Current: - We broke down the product markets that Google was ruled to have monopolized. - In other Google news, the company again modified its plans for third-party cookies in Chrome, and experts are questioning the timing. - Plus: Firestone Walker Brewing Company CMO Dustin Hinz spoke to The Current Podcast about reaching its sports-loving customers through CTV.
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Our offices are bubbling hubs of talented, passionate, and driven people like Simone Ahlers, who joined us to help shape the future of advertising. If you're looking for a role where your day-to-day contributions not only test your abilities but can make a positive impact on the future of the open internet, you’re in the right place. Come and join us: https://bit.ly/3Pgy1vi #WeAreTheTradeDesk