Hey Hayu - we saw the Real Housewives of Miami trailer just dropped and we couldn't resist. 🦩 Give it up for.... The Real Marketers of Goat. Miami Edition 🌴 Filmed at the Influencer Marketing Show in Florida, we traded spreadsheets for sunglasses, decks for drama, and briefs for bold taglines. Meet the team who don't just follow trends - we brief them. This new season has everything you could want, but that's just OUR OPINION! 🎬 Coming... never. But if NBCUniversal are watching... maybe we could make it happen? 😉 So go on, tell us. Whose tagline is your favorite? ⭐️ Starring: Joanna Hughston Ajalin Zenon Williamson Gregg Tobin Talia Cappuccio #TheRealHousewives #RHOM #RealHousewivesOfMiami #Parody #NBCUniversal #Creators
The Goat Agency
Advertising Services
New York, NY 149,184 followers
The World’s Leading Social First Advertising Agency Powered By Influencers 🌎
About us
Goat is a global, award-winning social media and influencer marketing agency. Since 2015, we've worked with, retained and scaled some of the world's most exciting brands, delivering social and influencer campaigns in over 70 countries and 28 languages. In 2019, we were named Europe's Fastest Growing Agency by Adweek, and have been shortlisted for Social Media Agency of the Year at the 2022, 2023 and 2024 Campaign Agency Awards. In 2023 WPP acquired the Goat business. We are now the only truly scaled influencer solution with over 550 employees in 37 local markets and global HQs in London and New York. Our expertise has grown beyond just influencer marketing into full-service social media marketing, including social media strategy, paid media activation, content production and social media management across all key platforms.
- Website
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https://www.goatagency.com/
External link for The Goat Agency
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Social Media, Influencer Marketing, Advertising, Marketing, Paid Social Media, Social Strategy, Social Media Management, Digital Marketing, Social Media Marketing, Social Media Influencers, Influencer Advertising, Content Production, and Media Creation
Locations
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Primary
Get directions
127 W26th St
New York, NY 10001, US
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Get directions
2 Southwark Bridge Road
Rose Court
London, England SE1 9HA, GB
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Get directions
120 Robinson Road
#15-01
Singapore, Singapore 068913, SG
Employees at The Goat Agency
Updates
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The Debrief: Qualcomm Snapdragon x COACHELLA 💻🌴 The Debrief is back - and this time, we’re taking you to Coachella! In the latest episode of The Debrief, Senior Campaign Manager Talia Izzo breaks down how we brought Qualcomm Snapdragon to one of the world’s biggest stages: Coachella 🎡 The challenge? 👉🏻 How do you showcase the power of Snapdragon-powered laptops in a way that feels fresh, fun, and relevant? Our answer: 🌴 Send three lifestyle creators (@justjazzzyidk, @anastowell, and @lalatheislandgal) to Coachella to capture the festival through the lens of Snapdragon’s long-lasting battery life and performance. Here’s how we did it: 🤳 Stepping outside the tech vertical into lifestyle to drive higher engagement 🧭 Navigating the complex festival approval process with both Coachella and Qualcomm 🤝🏻 Collaborating with the Mindshare team to bring this partnership to life The result? Watch the video to find out! 👀 #QualcommSnapdragon #Coachella #InfluencerMarketing #BrandPartnerships #ContentCreators
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6 Influencer Activations that stole the show at Coachella 2025 🎡🌴 Coachella is no longer just a music festival – it’s a cultural phenomenon. Coachella is the ultimate real-time ad campaign, engineering viral moments. What sets it apart is its unique audience overlap of concentrated trendsetters and a hyper-engaged, social-first audience. In our blog we look at some of the standout Coachella 2025 influencer activations and what they teach us about navigating future activations: 🌵 818 Spirits Outpost: a festival inside a festival 🎞️ rhode skin: A viral Photo Booth comeback ☀️ Sol de Janeiro: Bringing fragrance to the desert 🧴 Neutrogena: A spotlight on their brand and your skin 📍 Pinterest: From mood board to reality 💻 (Qualcomm) Snapdragon x Elite: Powered by Goat Read the full blog via the link in the comments 🔗 #Coachella #Rhode #818 #InfluencerMarketing #Creators #SocialMediaMarketing
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The Goat Agency reposted this
The typical pre-campaign checklist is familiar: choose creators, brief them well, align on content. All crucial steps but often one important piece gets missed: defining a clear learning agenda before the campaign begins. 💡 Organic influencer campaigns are naturally unpredictable. Two creators can look identical on paper - same audience size, same niche, same content style - and still perform completely differently. Without clear hypotheses and structured test groups, it's easy to walk away from a campaign with just surface-level insights instead of understanding why and how to apply those learnings in future campaigns. A strong campaign setup doesn’t just ask "what happens"; it builds frameworks to learn why it happened. Treating influencer campaigns like structured experiments is how teams turn one-off wins into repeatable success. Would love to hear how others are building learning into campaign setup. 🤔
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Ever seen a Goat in Miami? 🌴 Come behind the scenes at IMS Florida with us and get a glimpse of Joanna Hughston's talk with Google’s Andres Diaz on YouTube strategy for the 2025 cultural shift, a lot of chaotic content with US Goats, and explore the art district with us! From guitar shaped buildings to filming a parody of a hit US TV show, you will see it all. Oh, and we ask one very important question: What would you rather take on in a fight: 🦈 or 🐊? Gregg Tobin Ajalin Zenon Williamson Talia Cappuccio Jayleen De La Cruz Matthew Wyatt #IMS #InfluencerMarketingShow #Vlog #BTS #AgencyLife
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April looked a little something like... 🎬 Producer Joe in NY 🤳 Lift selfie of the month 🎥 Brooklyn shoot days 🥒 Feeling peckish? 🥪 Tesco taste test 🍿 IMS vlog coming soon 🇺🇸 Florida gang 🍻 Roof drinks anyone? 🙋🏻♀️Hands up if you're excited! 🎞️ Dell shoot ❤️ Diet Coke forever 👻 Mythbusters #AprilPhotoDump #OfficeLife #AgencyLife #LifeAtGoat
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The Goat Agency reposted this
Head of Marketing at The Goat Agency (WPP) | Agency Brand Builder | Shortlisted for Campaign’s Agency Marketing Team of the Year 2024 | Winner of The Drum Agency Biz Awards ‘Best Marketing Strategy’ 2022
Take me to Florida 🎸☀️ What a week at the Influencer Marketing Show USA! After winning the audience-voted "Community Pick" slot, I was so excited to take to the stage with Google's Andres Diaz to talk all things YouTube. My session, "YouTube: Building a content and creator strategy for the 2025 cultural vibe shift" explored the opportunities for brands, practical tips for building a creator-led content strategy, and how wider cultural/consumer mood shifts are impacting social strategies more broadly. Thanks to all those who came to watch! 🧡 As always, it was great to meet and mingle with others in the influencer industry and hear about some of the biggest campaigns and innovations in 2025. But most of all, what a joy to hang out with some of our US Goats for a few days! Ajalin Zenon Williamson Gregg Tobin Talia Cappuccio Jayleen De La Cruz 🔥 Look out for some great (and at times hilarious!) content coming soon. Matthew Wyatt - a dream team as always! #IMSUSA #InfluencerMarketing #SocialMedia #Creators Hello Partner
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The Goat Agency reposted this
Last week, I had the fantastic opportunity to attend the Influencer Marketing Show, thanks to Joanna Hughston and The Goat Agency. Although my time was limited, I'm already looking forward to a more immersive experience next year! Here are some of my ✨highlights✨ 💻 Witnessing Joanna Hughston & Andres Diaz engage in a thought-provoking YouTube discussion on "What Comes Next for Brands & Creators?" 💃 Meeting one of my favorite expert LinkedIn girlies irl, Jazmin Griffith ✊🏽 🎬 And creating mockumentary style content for the Goat vlogs! (We love a Matthew Wyatt production!) This was such a fun and delightful experience. Where are we going next? #influencermarketing #ims #brandstrategists
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Miami, IMS, and a whole lot of shady business... what could go wrong? 😉 Last week, some of our US and UK Goats touched down at IMS Florida - packed with incredible talks, art district adventures, and a lot of content creation (including a little something called "Shady Business"... 👀). We also got a chance to see Joanna Hughston take the stage with Andres from YouTube - full talk coming soon 🤫 Thanks to the Influencer Marketing Show for an amazing few days! 🎥 Vlog coming soon... Matthew Wyatt Ajalin Zenon Williamson Gregg Tobin Talia Cappuccio Jayleen De La Cruz #IMS #InfluencerMarketingShow #InfluencerMarketing
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Big briefs, big brands, and even bigger impact! 🧡 Our brilliant intern Eleanor Jones joined the Campaigns Team over Easter and hit the ground running - supporting influencer campaigns for brands like Costa, Tesco, Got2b, and Unilever! 🥳 From sourcing talent and negotiating contracts, to reviewing creator content and managing deadlines, she got stuck into every part of campaign delivery and brought serious energy and insight to the team. A huge thank you for your hard work, enthusiasm and curiosity - you’ll always be part of the herd 🐐 #Internship #InfluencerMarketing #OfficeLife #AgencyLife #WorkCulture
I’ve just completed an internship in the Campaigns Team at The Goat Agency throughout my Easter holidays, and it’s been an amazing learning experience! 🐐🚀🧡 During my time at Goat, I had the chance to get involved with so many different areas of influencer marketing and campaign management. Some of the things I worked on included: - Sourcing influencers using different social media platforms to build tailored talent lists alinging with the clients brief and objectives - Writing influencer bios and justifying my selection of infleuncers to the clients based on the campaign objectives - Reviewing influencer content to ensure it matched client expectations and suggesting amendments where necessary to help elevate the final result - Sending out contracts, reviewing and negotiating terms with influencers - Joining client-facing calls and supporting client communications, helping to coordinate updates and keep everything running smoothly - Handling influencer communications, including emailing creators to coordinate campaign details, clarify timelines, and ensure everything stayed on track throughout - Working with the senior team to review and amend deliverables before putting them forward to the client - Managing deadlines and supporting day-to-day tasks in the campaigns team I supported campaigns for a number of amazing clients including Costa, Tesco, Got2b, Unilever, and Orlebar Brown, and gained valuable insights into how campaigns are run from the initial planning stages through to execution! I also had the opportunity to connect with people in different teams across the agency. I had one-to-ones with people in the Strategy and HR teams, which gave me a broader understanding of how The Goat Agency operates! On top that, I met so many lovely people! Everyone was incredibly welcoming, helpful, and passionate about what they do, which made the experience even more rewarding! A huge thanks to the lovely Kathryn Kitchener and Denver Parris for their amazing guidance and support throughout my time there, to Claire Kjaer-Nielsen (FCIPD) for helping me secure the role, and to Michael Starkie for sorting it all out! I’ve learned so much during my time at GOAT, and I’ve left with a bunch of new skills! Here’s some photos of my time at GOAT! 📸🧡🐐 #InfluencerMarketing #CampaignExecutive #DigitalMarketing #ClientCommunications #InfluencerOutreach #CampaignStrategy #MarketingInternship #GOATAgency #ContentStrategy #WorkExperience #Socialmedia
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