The Coca-Cola Company

Level up your game with Fanta and Xbox! 🎮 To celebrate Xbox’s 25th Anniversary, we’re bringing you a special edition collection featuring iconic characters from Halo, Diablo IV, Forza Horizon 6, and more. Plus, meet Fanta Crimson—a bold new flavor that’s as thrilling as your favorite quests. Starting April 8, grab the collection and dive into exclusive gaming challenges for epic prizes and rewards. Find out more at cokeurl.com/5253b6 #WantaFanta #Xbox25 #Fanta

A new chapter begins 🎉 We are proud to celebrate Henrique Braun as he officially steps into the role of Chief Executive Officer, a milestone that reflects both the strength of our leadership and the incredible journey ahead. We extend our gratitude to James Quincey, our Executive Chairman. James’ leadership has been transformative. His focus on becoming a total beverage company and staying deeply connected to consumers has set us up for long-term success. Henrique, previously our Chief Operating Officer, brings 30 years of experience and dedication to this role. He is committed to pursuing the best growth opportunities globally, deepening our connection with consumers, and leveraging technology to drive performance and unlock new opportunities for growth. This moment is both a celebration of our legacy and an exciting step forward for our company. Link here to read our Dec. 10 post on our leadership transition: cokeurl.com/e8e1dd

🌎⚽The FIFA World Cup™ Trophy Tour by Coca-Cola is well underway and this week marked the official U.S. kickoff with a stop in Los Angeles! So far, the original FIFA World Cup Trophy has given thousands of fans in local communities around the world the chance to see football’s most iconic prize up close. Along the way, we’ve celebrated with communities through fan engagement opportunities, brand experiences and interactive football challenges, and meaningful moments with FIFA Legends. As the tour progresses across the United States and Canada, we're honored to continue our legacy of spreading optimism and unity. Here’s to more unforgettable moments as we get closer to the biggest FIFA World Cup™ yet, with more teams, more matches, and more celebrations than ever before. Follow along at cokeurl.com/trophy-tour.

Lights, camera, refreshment ✨ Diet Coke is taking its iconic style to the big screen with The Devil Wears Prada 2. From special edition slim cans to a bespoke ad set in the film’s Runway offices, we’re bringing the glamour of fashion’s favorite break to fans worldwide. This collaboration celebrates the timeless elegance of two icons, uniting the bold energy of the silver screen with the chic allure of Diet Coke. Whether you’re strutting your stuff or taking a moment to recharge, Diet Coke is your ultimate accessory for staying cool and confident. Learn more about how you can join the fun: cokeurl.com/91cbc3 #DietCoke #TheDevilWearsPrada2

Sprite, the world’s No. 1 lemon-lime soft drink, is turning up refreshment around the world! 🌍 Sprite’s new global platform, “It’s That Fresh,” reintroduces Sprite as the ultimate refreshment with the freshest takes on culture. "It’s That Fresh" includes a bold new visual identity with the return of the iconic Lymon symbol. And the beat behind it all? The new Sprite Sound was created in collaboration with GRAMMY® Award-winning, multi-platinum producer and artist Mustard. Inspired by your love for fresh flavors, we're taking two proven innovations global. Enjoy the bold, cooling sensation of Sprite Chill and the unexpected fusion of Sprite + Tea. And there's much more across spicy food, fashion and culture. Get inspired and taste what’s next. Explore more: cokeurl.com/733dd7 #ItsThatFresh #Sprite

With global demand expected to exceed supply in the next 5 years*, water security is mission critical. That’s why The Coca-Cola Foundation and the Coca-Cola system work with local organizations to help return water to nature and communities. This collective action is enhancing water security around the world and creating ripples of change. Read more: cokeurl.com/359a52 *Source: World Economic Forum

Sprite is back on the court! 🏀💚 We’re reuniting with the NBA as the Official Global Soft Drink Partner, reconnecting with basketball culture across the world. From iconic collabs to streetball tournaments, Sprite has always been part of the game, and now we’re here to celebrate the next generation of hoops and self-expression. Stay tuned for new Sprite activations across NBA’s biggest global stages! Learn more: cokeurl.com/ae15cc #Sprite #NBA

A new look. The same unstoppable Toofani (epic) spirit. As Thums Up moves closer to 50 iconic years, India’s homegrown cola unveils a bold new visual identity that is sharper, stronger, and built for a new generation that challenges the ordinary and lives every moment to the fullest. Rooted in legacy and crafted for the future, the refreshed identity brings a more dynamic and explosive brand world while staying true to the thunderous taste and confidence India has loved for decades. Here’s to unlocking the next chapter of Taste The Thunder. 🥤⚡

Introducing Coca-Cola’s Anthem for the FIFA World Cup 2026™: “Jump” a reimagined version of Van Halen’s iconic 1980s hit, performed by J Balvin & Amber Mark, featuring Steve Vai & Travis Barker! With the official music video art directed and designed by McFlyy. A global celebration of passion, music, and football. Let’s make history together! 🔴⚽️ Tune in, get inspired, and #Jump with us. https://lnkd.in/d2HF9vvv