Tastemade

#TheGrillDads stopped by The Drew Barrymore Show this week to share their favorite hot dog recipes for summer and talk about their new Tastemade show, "Grill'n After Dark." Check out the clip below and don't miss the premiere of Grill'n After Dark on May 27th during #GrillWeek on Tastemade! https://lnkd.in/e94VDBsU

Fire up the grill—Tastemade’s biggest streaming event of the year is back! 🔥 Starting Saturday, May 23rd, GRILL WEEK returns with an incredible lineup of premium culinary content, masterclasses, and mouth-watering recipes. Here’s a sneak peek at what’s cooking this year: 📺 New Episodes: Andrew Zimmern's Wild Game Kitchen ✨ Series Premiere: Grillin’ After Dark starring The Grill Dads 🏆 Series Premiere: Backyard BBQ Hero starring Susie Bulloch The excitement doesn't stop on the screen. We’re rolling out exclusive grilling content and summer-ready recipes across our social channels and the Tastemade Cooking app all week long!

🏆 We won a Telly! 🏆 We are thrilled to share that our kitchen renovation series, Kitchen Glow Up, received a Telly Award in the Lifestyle TV category! The Telly Awards honor excellence in video and television across all screens, and being recognized alongside some of the most innovative creators in the industry is an honor. Thanks to the Telly Awards, our friends and partners at Intuitive Content, and the host of our show, Ellen Marie Bennett, for making this possible!

We’re honored to be named a finalist for the StreamTV Awards in the category of FAST Channel Of The Year and Marketing Campaign of the Year.   Join us at the StreamTV Show, where the winners will be revealed — and use code FINALIST100 to save $100 on your registration!    Let’s celebrate the future of streaming, together.    Register here: https://lnkd.in/eMxTudRz    #StreamTVAwards #StreamTVShow #StreamingInnovation 

What’s the ROI on a viral craving? At Tastemade, we're turning social trends into long-term growth engines. 📈 Recently, we capitalized on the pervasive crab rangoon trend by creating a new recipe video that has already racked up over +2M views across Instagram and YouTube. But the real win wasn't the reach, it was the conversion. We're leveraging viral content as a powerful, high-intent hook to dramatically increase clicks to Tastemade Cooking, resulting in a staggering 1730% above-average click-through rate. 🦀 Here’s how we moved the needle: 🧑🍳 We featured fan-favorite Chef Omar Farah to transform the trend into an accessible "Crab Rangoon Nachos" recipe that our community can make at home, moving our audience from scrolling to cooking. Chef Omar's established "Tastemade voice" ensured the content felt like an expert recommendation. 📱 By re-contextualizing the clip for YouTube Shorts with high-energy hooks, we drove a surge of new YouTube subscribers. We combined quick trend-jacking with cross-platform optimization, ensuring the IP worked for every algorithm. Blending viral appeal, real-world utility, and the right talent builds more than just an entertaining video, it drives meaningful audience engagement and growth. 

Thanks to the TVNewsCheck team for having me join this thoughtful NAB Show discussion on the future of programming. Tastemade is as bullish as ever on the importance of original content, and we're excited about our new slate of creator-focused shows coming out later this year.

Thanks to Paige Albiniak, Michael Depp, and NAB Show for the invitation to join this awesome conversation and share how Tastemade’s content and programming strategy is evolving to meet the next generation of viewers.

Paige Albiniak reports from TVNewsCheck's Programming Everywhere conference at the NAB Show, breaking down how local TV executives are recalibrating their content playbooks for a new era with thoughts from Fox Television Stations' Stephen Brown, WANF/ Gray Media's Erik Schrader, Tastemade's Jay Holzer and Moments Lab's Phil Petitpont. Are traditional syndication costs becoming unsustainable? How are stations filling the void with smarter, localized and interactive content? Read the full report here: https://lnkd.in/eJBfYYXt #LocalTV #BroadcastMedia #ProgrammingEverywhere #TVNewsCheck #MediaIndustry #ContentStrategy