StringCan: A B2B Growth Marketing Agency

If your team's ever looked at the content calendar and thought "we already said this," this one's for you. Jay Feitlinger and Sarah Shepard talk through why the content that feels repetitive to your team is often doing the heaviest lifting, and why dropping your best themes early is one of the quietest ways B2B companies undercut their own pipeline. They cover the three-bucket framework for getting unstuck without blowing up your strategy, why AI search rewards narrow and consistent messaging, and how a rolling quarterly approach keeps pipeline activity from going cold between pushes. Drop your biggest content struggle in the comments. We're listening. #RevenueRewired #B2BMarketing #ContentStrategy #B2BGrowth #PipelineConsistency #ThoughtLeadership #MarketingLeadership

We fed AI a strategy doc we were genuinely proud of, only to realize we'd quietly stopped believing in it six months earlier and never bothered to update the file. The output came back polished, confident, and completely wrong for what our client actually needed. Here's the thing nobody tells you about working with AI: it doesn't question what you give it, it just amplifies it, which means stale thinking doesn't disappear, it just gets dressed up in better sentences. Before your next AI-assisted project, take ten minutes to ask yourself whether the documents you're feeding it still reflect how you actually think today. New episode of Two-Minute AI Tips is out now. Link below. #AIStrategy #AITips #TwoMinuteAITips #LeadershipAndAI

One of the scenarios I run into on almost every new client onboarding is some version of this: the data looked fine until someone decided to actually clean it up. Now the numbers are down, leadership is asking questions, and the marketing team is trying to explain why fixing the reporting made things look worse. The drop isn't the problem. The inflated numbers that were there before are the problem. Internal employees hitting the site daily with no IP exclusion, partner networks logging in through the homepage and registering as zero-engagement visits, two analytics platforms using different attribution logic and reporting different visit counts for the same campaign. Those are the things that made the old report look good. They weren't telling a story anyone could build on. Jay Feitlinger and Sarah Shepard talk through exactly this on Episode 61 of Revenue Rewired, including a real client story from early in Jay's career where accurate data looked like a collapse, and how that experience changed how he has every data conversation since. https://lnkd.in/gj25Jfph

New episode of Revenue Rewired is out, and this one's about something that trips up almost every B2B marketing team at some point. Jay Feitlinger and Sarah Shepard talk through what they call the Metrics Misfire, and what they keep finding when they take over a new client's reporting. The numbers looked fine. The dashboards were running. But nobody had actually questioned whether what they were measuring was real. The GA4 migration quietly broke most teams' year-over-year comparisons. Internal employee traffic with no IP exclusion has been inflating site numbers for years. And a beautiful 54-slide dashboard once made a very smart person's head hurt by slide seven. If your team's reporting activity, but nobody can connect it to the actual pipeline, this is worth your time. Drop your biggest data disaster story in the comments. #RevenueRewired #B2BMarketing #MarketingAnalytics #MetricsMisfire #MarketingData #GA4 #StringCanInteractive

There's a leadership problem that doesn't have a clean answer yet, and Sarah Shepard gets into it honestly on the latest Revenue Rewired AI. For years, you could spot your sharpest thinkers by how they communicated. Clear writing, well-structured ideas, proposals that actually made sense. That told you something real. AI just made all of that table stakes. Now everyone's output looks polished, and you genuinely can't tell who did the thinking. Sarah talks through what managers actually have to change right now, including the specific shift from evaluating what someone produced to asking them to walk you through how they got there. #Leadership #TalentEvaluation #RevenueRewiredAI #AIAndWork

Referrals feel like proof. Clients are happy, they're talking about you, the pipeline has a pulse. But if you can't explain why some months are full, and others aren't, that's not a positioning problem. That's a predictability problem. Jay Feitlinger and Sarah Shepard recorded Episode 60 of Revenue Rewired this week, and the whole conversation circles one idea: referrals are a signal, not a system. The signal tells you your clients trust you. That's worth protecting. But it doesn't generate your next qualified conversation on its own, and building a growth strategy around hoping the next referral shows up is just a quieter version of doing nothing. If you're curious about the one word Jay says separates growing companies from stuck ones, or the specific conversation he had that nearly lost a deal and then saved it, the episode is worth 25 minutes. https://lnkd.in/d-J9vVMr

"Sitting on the beach waiting for referrals to roll in" isn't a growth strategy. It's a vacation. Jay said it in episode 60, and it's the kind of sentence that makes you put your phone down for a second. Because if you're running a B2B business and referrals are your primary pipeline, you're not really growing. You're waiting. And waiting dressed up in a busy calendar is still waiting. The work might be great. The clients might love you. The introductions might come in regularly. And the pipeline is still at the mercy of whether someone remembered to mention your name at lunch last Tuesday. That's the gap Jay Feitlinger and Sarah Shepard get into on this episode. Not in a "here's a seven-step framework" way. More in a "let's just say the quiet part out loud over coffee" way. Referrals are passive by nature. A growth strategy isn't. Those two things can't do the same job, and pretending they can is what keeps good businesses stuck at the same revenue ceiling year after year. #RevenueRewired #B2BGrowth #PredictablePipeline #GrowthStrategy #B2BLeadership #OwnerLedBusiness #BusinessDevelopment

AI has made it genuinely easy to produce content that looks finished before anyone asks whether it's worth reading. The structure is logical, the language sounds professional, and a real buyer reads it and feels nothing. Episode 50 of Revenue Rewired AI is Sarah Shepard's direct take on the editing habit that teams have quietly set aside since AI entered their workflow, and why it matters more right now than it ever has. If your team is producing content and you're not confident it's creating the right conversations with the right buyers, this episode is worth your time. #AIEditing #ContentQuality #RevenueRewiredAI #WritingWithAI #MarketingStrategy

We recorded an episode last week about tech stacks and spreadsheets, and it turned into one of the more honest conversations we've had on the pod. The short version: if your company is running 20+ software tools and everyone still goes back to a spreadsheet to actually understand the numbers, that spreadsheet isn't the solution. It's a sign that none of those tools are set up in a way people trust. In Jay Feitlinger's experience across 250-plus companies over sixteen years, the thing that usually caused it isn't a bad tool choice. It's that the person who built the integrations left, nobody documented anything, and now the data speaks three different languages depending on which platform you check. There's a way through it. Episode 59 of Revenue Rewired is on Apple Podcasts, YouTube, Spotify, and Amazon. https://lnkd.in/gGZUeiMc

The spreadsheet isn't the problem. It's what the spreadsheet being there tells you. When a company has 25 or 30 software tools running, and the leadership team is still making budget decisions off a file nobody's fully sure is accurate, that's not a tech problem. That's what happens when the tools stop telling a coherent story, and nobody has time to figure out why. On Ep 59 of Revenue Rewired, Jay Feitlinger and Sarah Shepard get into how companies actually get there. Agencies that each leave their own layer of tracking and never clean it up when they leave. CRMs championed by people who are no longer at the company. Reporting setups where two products from the same company hand you two completely different numbers, and neither one explains why. They also get into what it takes to fix it. It's not a new tool. It's not a bigger budget. It's a named owner, documented systems, and someone who asks uncomfortable questions about whether what you're running is actually working before adding anything new to the stack. #RevenueRewired #B2BMarketing #MarketingOperations #RevenueOperations #TechStack #Frankenstack #DataStrategy #MarketingLeadership #PodcastAlert