Sonaria is growing. As we expand our enterprise RFID SaaS platform, we’re hiring a Senior Software Architect to help lead the next phase of platform architecture and enterprise scalability. This role will play a key part in designing and evolving the Sonaria platform as we support multi-site deployments across warehouse, manufacturing, healthcare, and regulated supply chains. The ideal candidate brings deep experience in: • Platform architecture • Enterprise system integrations • Scalable SaaS design • Operational technology environments If you’re excited about building technology that turns real-time data into operational execution, we’d love to connect. Apply using the link below... #RFID #SupplyChainTechnology #SaaS #Hiring #SoftwareArchitecture https://lnkd.in/gbnsK3W7
About us
Sonaria is an enterprise RFID and IoT software platform that helps organizations transform real-time data into operational execution across warehouse, manufacturing, healthcare, and other asset-intensive environments. Operating under Lowry Holdings, Sonaria is designed as a channel-neutral software platform that enables customers, resellers, ISVs, and integration partners to deploy RFID solutions faster and at enterprise scale.
- Website
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https://sonaria.com
External link for Sonaria
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- Brighton, Michigan
- Type
- Privately Held
- Founded
- 2018
- Specialties
- computer software, IIoT, Industrial Internet of Things, Barcode Technology, Asset Tracking, Inventory Control, Work in Process, WIP, RFID, Supply Chain, Blockchain, and Industry 4.0
Locations
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Primary
Get directions
9420 Maltby Rd
Brighton, Michigan 48116, US
Employees at Sonaria
Updates
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RFID is no longer an experiment. The hardware works. The difference now is execution. In the latest episode of The New Warehouse podcast, Kevin Lawton, CLTD and Sonaria's John Wirthlin shares how Sonaria turns RFID data into operational outcomes: ✔ 99%+ pallet-to-truck verification ✔ Faster dock-to-stock ✔ Reduced rework and exception handling ✔ Real-time visibility operators can actually use The key? Make the data simple enough for the floor — while powerful enough for leadership. We call it outcome-driven RFID. Tune in to learn: 🧠 How RFID has evolved 🧠 Why most pilots fail to scale 🧠 When RFID is the right fit for your operation Listen here: https://lnkd.in/eGkyckrD #RFID #WarehouseExecution #WarehouseManagement #SupplyChainTechnology #Sonaria
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🦸♂️ Looking for an RFID ISV that won’t compete with you? That’s us. Sonaria is 100% partner-led, Zebra-aligned, and focused on helping you own the outcome—not just the hardware. If you sell Zebra Technologies and want RFID to be a strength (not a risk), let’s start a conversation. #ZebraPartner #ChannelPartners #TechnologyPartners #WarehouseOperations
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🦸♂️ If RFID is showing up in your pipeline… You have two choices: 1️⃣ Build it yourself 2️⃣ Partner with a platform designed for it Sonaria helps Zebra Technologies partners win RFID deals without becoming a software company. 💬 Happy to compare notes if this is on your roadmap. Email me at johnw@sonaria.com and let's get started today! #ZebraPartner #ChannelPartners #TechnologyPartners #WarehouseOperations
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🦸♂️ RFID is moving from “nice-to-have” to “expected.” Zebra Technologies partners who treat RFID as a repeatable solution—not a custom project—are pulling ahead fast. We’re actively onboarding Zebra channel partners for 2026 who want: • Differentiation • Software margin • Long-term account expansion This shift is already happening. Email me today at johnw@sonaria.com and become a Sonaria ISV partner today! #ZebraPartner #ChannelPartners #TechnologyPartners #WarehouseOperations
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🦸♂️ Your customer’s operators decide if RFID succeeds. - If the UI is confusing, adoption fails. - If workflows aren’t obvious, pilots stall. Sonaria’s RFID experiences are built for warehouse managers and forklift drivers, not engineers. When operators “get it” instantly, everything else moves faster. #ZebraPartner #RFID #ISV #ChannelPartners
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🦸♂️ What Sonaria gives Zebra Technologies partners: ✅ Pre-built RFID workflows ✅ Zebra-aligned deployments ✅ Faster time-to-value ✅ Recurring software revenue No hardware competition. No custom spaghetti code. Just a clean way to turn Zebra Technologies RFID into repeatable wins. #ZebraPartner #RFID #ISV #ChannelPartners
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🚨 New Podcast Episode – Airing Thursday, Feb 5 🚨 I had a great conversation on BlueStar Nation about something RFID sellers and ISV partners wrestle with every day: how to sell outcomes, not hardware. 🎙️ KPI-First Solutions: How Metrics Win RFID Deals 👉 Watch here: https://lnkd.in/gv_i-J4x In this episode, we break down why a KPI-first sales approach is becoming the difference between stalled pilots and scaled deployments—and how RFID fits when it’s tied directly to business results. We cover: 📊 The KPIs executives actually care about (inventory accuracy, throughput, service levels—not tag reads) 🧠 How KPI-driven messaging helps RFID sellers and ISVs sell complete solutions, not components 🏭 Why KPIs differ across warehouse, manufacturing, and healthcare—and how to tailor your pitch 🔮 What customers are asking for today vs. what they’ll demand next If you’re selling RFID, inventory visibility, or enabling solutions as an ISV partner, this episode is for you. Let me know what resonates—or where you’re seeing KPI-driven deals win (or stall) in the field. 👇 #RFID #ISVPartners #ChannelSales #SupplyChain #WarehouseTechnology #InventoryManagement #KPIs #BlueStarNation #ZebraTechnologies #Sonaria #ZebraPartners
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🦸♂️ Zebra Technologies partners shouldn’t be debugging RFID at 2am. - You sell outcomes. - You design solutions. - You grow customer relationships. You shouldn’t have to: • Write RFID middleware • Normalize tag data • Build operator workflows from scratch That’s the layer Sonaria was built to handle—so you don’t have to. #ZebraPartner #RFID #ISV #ChannelPartners
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🦸♂️ If RFID lives in PowerPoint, the deal dies in procurement. Customers don’t want a science project. They want certainty. The fastest Zebra Technologies RFID wins aren’t custom builds—they’re proven Sonaria workflows operators can use on day one. That’s the difference between a pilot… and a rollout. 💬 Curious how Sonaria partners are doing this today? Let’s talk - email me at johnw@sonaria.com today to become a Sonaria ISV partner. #ZebraPartner #RFID #ChannelPartners #WarehouseTechnology
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