Smartify

Last week at ICSC Las Vegas, the Smartify leadership team Joe Kunigonis, Oleg A. Vyadro, Lenny Zappa, and John Mullaney had the opportunity to participate in some important conversations around the future of physical real estate and the evolving role of digital infrastructure within it. Joe Kunigonis moderated a #PropTech discussion alongside TJ DiQuollo and Johan Thio (Samsung Electronics America) and Dave Brown (Avison Young | US) focused on how owners and developers are increasingly digitizing physical spaces and transforming them into intelligent media networks capable of generating meaningful ancillary revenue. What became clear throughout the conference is that the lines between real estate, retail media, technology, and consumer engagement continue to converge. Forward-thinking property owners are no longer viewing digital displays simply as signage — they are viewing them as long-term infrastructure assets that can enhance tenant value, modernize the customer experience, and unlock entirely new monetization opportunities. Beyond the panel, it was great spending time with many of our owner, developer, and retail partners discussing where the marketplaces industry is heading next and how media-enabled real estate is becoming an increasingly important part of that evolution. #DOOH #ICSC #retailmedia #monetization #realestate

Welcome to Smartify Madison Bergenholtz!

The strongest media strategies do not just chase impressions. They build recognition in the moments that matter. DOOH reaches audiences in real-world environments, creating visibility that feels contextual, memorable, and harder to ignore. With consumers 44% more likely to notice OOH than phone or TV ads and 68% remembering a specific brand or product after seeing OOH ads, the value is clear. From Main St. to Marketplaces, real-world attention moves brands forward. #DOOH #RetailMedia #Advertising

Major sports moments do not live on one channel. With FIFA World Cup 2026™ - Canada, Mexico and U.S.A momentum building, mediasmart is helping brands connect with audiences across real-world environments where attention, culture, and movement intersect. DOOH gives advertisers a way to show up around the moments people are already talking about, planning for, and experiencing together. #DOOH #OutOfHome #RetailMedia #FIFA2026 #WorldCup

Not every DOOH campaign is designed to shout. British Airways approached this campaign through emotion, perspective, and human connection rather than transactional messaging. Placed across real-world environments where people naturally pause, move, and interact with their surroundings, the creative becomes part of the experience instead of competing against it. As digital out-of-home continues evolving, more premium brands are using physical environments to create moments that feel contextual, cinematic, and audience-first. #DOOH #DigitalOutOfHome #RetailMedia #AudienceStrategy

The strongest beverage campaigns are built around the moments that happen before consumers reach the cooler. For Sun Cruiser, DOOH keeps the brand visible throughout the everyday moments that influence consumer decisions: neighborhood storefronts, quick stops, walkable retail corridors, and the places people naturally move through every day. Repeated visibility in these environments helps build familiarity over time, keeping the brand top of mind in moments that feel natural, relevant, and connected to real consumer behavior. #Smartify #DOOH #OutOfHome #RetailMedia #AudienceFirst

What turns impressions into performance? Join Smartify CEO Joe Kunigonis and industry leaders at ICSC Las Vegas 2026 for “Impressions That Perform,” a live conversation on how retail environments, digital experiences, and DOOH media are creating new revenue opportunities for grocery REITs. Featuring: • Dave Brown, Principal, SVP Specialty Leasing, Avison Young • TJ DiQuollo , Senior Manager, Business Development, Visual Experience (VX), Samsung Electronics America • Johan Thio, Head of VXT & Solution Sales, Samsung Electronics America 📍 Tuesday, May 19, 2026 ⏰ 3:15–3:45 PM PT #ICSC #RetailMedia #DOOH #RetailAdvertising #RetailInnovation

In Wynwood, the storefront is part of the brand experience. Khiani Boutique sits within one of Miami’s most culturally influential neighborhoods surrounded by art, fashion, restaurants, and constant foot traffic. That is what makes DOOH powerful here, context matters, audience mindset matters, real-world attention matters. For advertisers, environments like Wynwood create opportunities to connect with highly engaged audiences in moments that feel natural, memorable, and culturally relevant. For storefronts like this, DOOH becomes more than a screen. It is a way to extend the brand experience beyond the storefront, stay visible within a high-traffic cultural destination, and become part of a premium media network built around real-world visibility and discovery. #DOOH #RetailMedia #Advertising

Retail media is moving beyond the shelf. This article looks at why real-world retail media, including DOOH inside stores and storefront environments, is becoming a bigger opportunity for agencies and advertisers. The next wave is not just online or at checkout. It is location-based, physical, and already part of how people shop. Read the full article here: https://hubs.la/Q04gGFPl0

People don’t remember every ad they scroll past. They remember what shows up at the right time, in the right place, with the right context. That’s why DOOH keeps earning a bigger role in the media mix. It reaches people while they’re already moving through the real world, not while they’re trying to skip past it. #Smartify #DOOH #OutOfHome #MediaPlanning