Something important happened at ICSC this year.
😱 ✍ 📙 I wrote and published a book, the real 107 pages book.
The book is called The Store Development AI Playbook, A Field Guide.
I gave away 25 early copies of a book to CDOs and VPs from Burlington Stores, Inc., Dollar General, 7-Eleven, McDonald's, Family Dollar, Valvoline Inc., CVS Health, The TJX Companies, Inc. and others. The people quietly carrying the weight of opening and managing thousands of retail stores in this country.
I wrote it with Schaefer Jones, MBA from JD Sports Fashion Store Development team, It's the real story behind opening 100+ new stores.
It's the first field guide ever written about applying AI inside retail store lifecycle management. Not because we wanted to claim a first. Because when we started this work a year ago, we realized no one else was doing it. So we decided to wrote down what we learned within this year of AI implementation.
We wrote it because no one had written it yet, and the industry needed it
Not to sell or disrupt anything. Retail real estate doesn't need to be disrupted. Technology alone doesn't transform industries. The operators do. The leaders willing to experiment. The teams willing to learn.
It's not AI entering retail. It's retail adopting AI.
And I believe in the power of community, where everyone cares about each other. This is not a consulting report about AI impact. These are our real actions - week-to-week calls, day-by-day usage, and hundreds of iterations. That's the value, and we wanted to share it with a community of others who care.
The first reactions I'm receiving tell me people actually recognize themselves in this book. They recognized the late-night calls. The Sundays in Excel. The landlord coordination. The punch walks. The delays no one outside the industry sees. The quiet pressure behind every portfolio number.
Leaders with 20+ years in this industry that started as PMs and now leading whole portfolio were truly grateful for their copy and I'm glad it's now in their hands.
This is kind of an open-source project of sharing knowledge with industry is more valuable than keeping it a secret. It's a win-win for everyone if after reading this book you can avoid mistakes and develop your own view on how new tech can impact existing processes.
The book is 30 minutes to read. A year of real work behind it. Strategies, workflows, prompts, results and a few honest stories about what we got wrong.
#getyourcopy
If you'd want your copy, drop a comment below.
The next version is better when more people contribute.