Second Nature

📣 PMC Spotlight: JWB Real Estate Capital – HomeStep Program 📣 Their HomeStep program is a clear example of what it means to put people first, and why that approach creates better outcomes for everyone involved. In a time when housing affordability is a growing challenge, JWB stands out by creating a real pathway for renters to become homeowners. Their HomeStep program is a true Triple Win—benefiting residents, investors, and the greater Jacksonville community. 🏡 Residents enrolled in the program earn $100 in monthly credit, building up to $3,600 over three years toward a down payment. 💰 These credits aren’t deducted from rent—JWB is funding them, with a total commitment of up to $16 million. 🔑 When a resident is ready to buy, they can choose any home (not just JWB-owned), and JWB serves as their realtor in the purchase. And it doesn’t stop with the financial support. JWB also provides free homebuyer education—offering classes on credit repair, financing, saving, and more. They even waive lease-break penalties for residents who purchase a home, making the transition worry-free. 💡 It’s a powerful example of putting residents first—people first—and creating alignment that benefits everyone. JWB proves that when residents thrive, investors prosper, and communities grow stronger. It’s all connected—and this program is a masterclass in what it looks like when values meet action. 👏 Hats off to the JWB team for raising the bar in people-first property management. #TripleWin #PropertyManagement #ResidentExperience #InvestorExperience #Homeownership #PMCSpotlight #JWBRentalHomes

There Is No "They" — Just a Whole Lot of Hannahs. ✨🦄 At Second Nature, Extreme Ownership means we own the product, the results, and the moments that make us better — with transparency, integrity, and action. As Jeff Hoffman taught us: 👉 There is no "they." 👈 Results and impact aren't someone else's problem. They're up to me. They're up to us. We can all take ownership. During today’s Monday Kick-off All-Hands, our CTO Steven ZoBell shared some perspective on Extreme Ownership and led small group discussion about those life moments when you realize — it's not someone else's job. It's yours. From those breakout conversations, we had the opportunity to recognize and celebrate a teammate who lives this value every day: Hannah Lynch, Lead Business Analyst on the Product Team! 🏆 The chat absolutely blew up with love for Hannah: 💬 “Queen of Everything.” 💬 “Hannah the Hero!” 💬 “Treats every project like it’s her company.” 💬 “If you think Hans ‘can’t’ do something, you are flat out wrong.” 💬 “Radiates fun!” Hans, thank you for how you show up for this team. You live out Extreme Ownership and bring so much fun along the way. 💜 #ExtremeOwnership #ThereIsNoThey #SecondNature

💜 PMC Spotlight: RTP Properties NC Inc. 💜 RTP Properties makes it easy to understand who they serve and how they help—no fluff, no confusion, just clarity and confidence from the jump. Here’s what we love about how they show up: 💡 Their Free Rental Analysis is more than a form—it's a smart way to demonstrate expertise and build trust with investors right away. 🛠️ Their “We Handle Everything” messaging makes it clear: this team is about making life easier for everyone—investors, residents, and their internal team. 🎯 Their copy leans into outcomes, not just features. It speaks to what investors really want—peace of mind, performance, and partnership. 🔗 And everything is tied together with alignment—one action creates value across the board. That’s the essence of a Triple Win. 👏 Big shoutout to the RTP Properties team for leading with transparency, confidence, and connection.

🔥 Second Nature Spotlight: Account Exec, Kuvaal Patel 🔥 Recently honored with the Industry Trailblazer Award by the Second Nature Sales Team, Kuvvy continues to lead in ways that go far beyond the day-to-day. When we talk about *impact players* at Second Nature, Kuvaal is at the top of the list. Some one who adds value, takes ownership, and looks for creative ways serve the bigger mission. Kuvaal's goal is not to be the “star of the show", rather someone who moves Second Nature's mission forward—and makes the whole industry better by being on it. From hosting thoughtfully curated mastermind lunches—where every seat is chosen with intention to ensure everyone gives and gets massive value—to showing up with heart, vision, and intention in every room he's in… this industry is lucky to have him. And so are we. Congrats, trailblazer! 👏 💜 🏴☠️ #SecondNature #PurpleHeart #PirateShip #IndustryTrailblazer #TripleWin #MomentMaker #GrowThePie #ExtremeOwnership #LeadershipInAction

In the age of convenience, why is renting still stuck in the past? We believe renting should be rewarding and simple. That’s why we’re excited to announce our all-new integrated partnership with AppFolio! We’re joining the AppFolio Stack Partner Ecosystem, making fully managed resident benefits easier and more accessible within AppFolio. The partnership will make it easier for AppFolio customers to leverage our lease-enrolled services, including our newest offering: Group Rate Internet. Together, we'll deliver more Triple Win Experiences to property managers, residents, and investors. Want to learn more about the partnership? Press release linked in the comments! #ResidentExperience #PropTech #PropertyManagement

Yesterday, our Chief People Officer, Shimrit Markette, led a team conversation around something that sits at the heart of our culture of excellence: feedback. She reminded us of a few key truths: ✅ Accountable people seek feedback. ✅ Feedback helps us grow—and growth is our goal. ✅ The most powerful question we can ask ourselves after receiving feedback is: “Is that a belief I want them to hold?” If not... what needs to change? Because feedback creates movement. Focused feedback creates movement in the right direction. Here’s to embracing feedback that is kind, honest, and forward-moving. 💬

📈 Leases are getting longer 📉 Attention spans are getting shorter ❌ That’s a recipe for expanding expectation gaps between property managers and residents 💣 Expectation gaps are nasty ticking time bombs… destroying trust, morale, and relationships… left and right, over and over. PMs feel stuck trying to escape the triple L of “static tool hell”: 🐉 Static pdf leases people don’t read 🐉 Templated, generic emails people don’t open 🐉 Thick handbooks people skip and skim It’s a 3-headed hydra of tired, broken tools that let expectation gaps fester, leaving everyone frustrated and pointing fingers. There’s never been a system purpose-built for onboarding SFR residents from approved to moved. To make turning expectation gaps into triple win experiences feel second nature… we need to go from Obscure ➡️ Transparent One-for-all ➡️ Personalized Static text overload ➡️ Unskippable, media-rich content Fractured ➡️ Frictionless This is why we know An unmatched resident experience starts with unrivaled resident onboarding. This is why we’ve invested a big chunk of our lives to help PMs not just close the expectation gap… But flip it. And make resident experience your competitive advantage. #residentexperience #residentonboarding

It is our honor to reintroduce you to Kimberly Godsey, Second Nature General Counsel ✨⚖️

🌟 Reflecting on a groundbreaking VIP Experience at the NARPM Broker/Owner Conference! 🌟 Today we celebrate the incredible women of the Second Nature Events Team, Nicole Bachand and Lauren Eastwick. ❤️ Nicole and Lauren led the charge for Second Nature's impact and the VIP experience at Broker/Owner last week. Their creativity coupled with their immense effort and leadership set a new standard for how our team can show love and support to the National Association of Residential Property Managers! 🌄 Morning Hikes: A fresh addition by Lauren, providing a unique way to kickstart the day with energy and inspiration. This was more than just a hike; it was an opportunity to connect deeply with peers in the beauty of nature at the Garden of the Gods National Park. 🎉 The Party to Remember: Account Executive, Meghan Overheim stepped up big here to volunteer and support Lauren and Nicole execute what was a must-attend event for the NARPM after-dark crowd. Their resourcefulness and ability to deliver a spectacular evening showcased their moment-maker abilities while Thad Tarkington got to showcase his DJ skills! 🚀 Creating Opportunities: Nicole and her team didn't just adapt; they transformed our VIP experience. The events team's innovative approach included Energy + Wellness + Sweet Afternoon "Boost" deliveries, VIP swag bag drops, and even a "Second Nature Internet" sponsorship to showcase our newest group-rate internet launch! 🚀 🌟 A big thank you to all the VIPs—thank you for putting your trust in us and continuing to show up for whatever we can dream up. Each year we aim to surpass expectations, and thanks to our incredible team and community, we will keep reaching for the stars! What would you like to see at NARPM Nationals VIP in October? 💫