Samsung Ads

At this week’s NewFronts roundtable hosted by ADWEEK and IAB, Samsung Ads joined Nielsen, Tubi, and New York Times Advertising to talk about what’s driving the future of TV — from AI and creator-led content to the growing importance of sports and measurement. Michael Scott, our VP and Head of Ad Sales and Operations, weighed in on the increasing importance of flexibility, saying: “The flexibility that is coming in right now is much more from an investment perspective because of the uncertainty from the consumer perspective. But we’re seeing flexibility in terms of creative messaging and the ability for us to swap out.” Thanks to Adweek and IAB for highlighting this conversation. The future of TV is being shaped by smarter formats, deeper insights, and a real focus on what audiences value. https://lnkd.in/gNRM4Und #SamsungAds #TVAdvertising #NewFronts2025

We partnered with Experian Marketing Services to unpack the incredible opportunity to reach your precise audience in FAST with Samsung TV Plus. At Samsung Ads, we’re helping brands connect with future buyers earlier in the journey, backed by data-driven insights and targeting from partners like Experian. Reach more. Waste less. Build brand equity where attention is growing. #CTV #AdTech #SamsungAds #SamsungTVPlus #Experian

The latest Samsung Ads Spotlight is here. Catch up on what’s new — from major growth on Samsung TV Plus to fresh insights about Smart TV streaming trends. Plus, see how our new Optimal Reach solution is helping brands connect with hard-to-reach audiences. Dive into the full April edition now. #SamsungAds #CTV #StreamingTrends

We’re just one week away from our 2025 NewFront event! Next week, we’ll unveil new ways to reach audiences with unmatched scale and precision across our premium entertainment services — including Samsung TV Plus, the #1 FAST service on Samsung TVs worldwide. Samsung is the partner you need to drive real results in 2025 and beyond. https://lnkd.in/ewetChPu #IABNewFronts #SamsungAds

This Earth Day, our Culture Committee hosted a Succulent Adoption Center in our Playa Vista office. 🌱 It was a great opportunity for our Samsung Ads team members to take home beautiful, low-maintenance succulents — perfect for brightening up their spaces and serving as a daily reminder of the importance of sustainability. 🌎 By bringing nature into our workplaces, we’re not only fostering a greener mindset, but also encouraging small, meaningful actions that contribute to a healthier planet. A big thank you to our Culture Committee and to everyone who joined us! Melanie Kim, Sarah Orawczyk, MBA, Soo Jin Kim Forrester, PHR, Awesta Taylor, Jacqueline Espiritu, Meg Ocampo #EarthDay #Sustainability #SamsungAdsCulture

We recently held our quarterly Town Hall where Sang Kim shared a recap of our Q1 achievements and our strategic approach to drive growth and innovation. Sang was joined by Cathy Oh and Travis Howe who shared exciting updates and insights into our market activations across Samsung Ads to drive excellence in all that we do. Growth and innovation are ahead. 🚀 #SamsungAds #TownHall

We believe that prioritizing our employees' well-being is essential to creating a positive and productive work environment. Earlier this month marked our annual company-wide Wellness Day — a day dedicated to promoting physical, mental and emotional well-being across Samsung Ads. 🧘 Let us know how you spent your Wellness Day in the comments. #SamsungAds #WellnessDay #EmployeeHealth

The media landscape is fragmented — and that’s exactly what led Samsung Ads to develop Optimal Reach. As highlighted in ADWEEK, Optimal Reach gives advertisers smarter insights to target more effectively and stretch budgets further. It helps reduce wasted spend while maximizing reach to unduplicated, high-value audiences. https://lnkd.in/gayvHGhH It’s already proven to drive results across industries. One luxury auto brand saw a 47% lift in incremental reach. That’s over 3 MILLION newly targeted viewers that were previously missed. Want to explore how Optimal Reach can support your next campaign? Fill out the form and let’s talk: https://lnkd.in/gzvARdcq #SamsungAds #CTV #AdTech

The countdown is on for #POSSIBLE2025 in Miami! We're excited to discuss how smarter media planning, powerful audience engagement, and cutting-edge ad solutions are driving results for businesses like yours. Don’t miss out on the opportunity to connect with our team, share insights, and explore how CTV can elevate your brand’s advertising strategies. 👉 Book a meeting with our team or request an invite to our exclusive happy hour event: https://lnkd.in/gjDdB5Pe #SamsungAdsMakesItPossible #CTV #SamsungAds

Two big wins at the 2025 Digiday Streaming & Video Awards for Samsung! We’re honored to be recognized in not one, but two categories: 🏆 Best CTV Ad Tech Platform – for our FINAL FANTASY VII REBIRTH campaign with Liquid Advertising, Inc. and Square Enix 🏆 Best FAST Channel – for Samsung TV Plus and its tribute to David Letterman’s legacy These awards reflect what happens when purposeful strategy, performance-driven solutions, and true partnership come together. A big thank you to our incredible partners at Liquid Advertising and Square Enix, and congratulations to all the other winners who are pushing the boundaries of what’s possible in video and streaming.  https://lnkd.in/gUsikjRS #DigidayAwards #SamsungAds #SamsungTVPlus