Personalized experiences aren’t optional—80% of consumers prefer them, and spend 50% more when they get them. Consumers are expecting more and will switch brands when they don't get it. Get the full scope on how AI-powered data and personalization can boost marketing ROI, retention, and revenue. Future-proof your strategy and turn loyalty into growth: https://lnkd.in/ecArYpss #Marketing #Targeting #Segmentation #Personalization #ConsumerIntelligence #ConsumerInsights #DataDriven #AI #AIPowered #TrendForecast
Resonate
Advertising Services
Reston, Virginia 8,501 followers
Optimizing every stage of the customer lifecycle with unparalleled consumer data, intelligence, and technology.
About us
Since Resonate’s founding in 2008, the company has been driven by a simple but powerful idea: understanding people. Resonate empowers leading brands and agencies with deep consumer intelligence that ignites unbreakable relationships through better connections, more meaningful engagement and compelling customer experiences. We are “people-centric.” It is at the heart of what we do and drives how we operate. We reveal the Human Element—a holistic understanding of a person that starts with what makes us the most human—our values and motivations. In other words, we help you understand the “what” that drives the “why” people decide to choose, buy, endorse or abandon a brand or cause. By combining this human, person-based "why" with relevant data about your industry, brand or product, we help you create powerful marketing engagement that drives results. Named a “Cool Vendor” in Data Driven Marketing by Gartner, a DM News Marketing & Tech Finalist, Most innovative analytics platform and also one of the best places to work in Virginia by the Washington Post and Virginia Business and Best Companies Group, Resonate is privately held and backed by ZMC. Resonate is headquartered in Reston, VA. Sales: 855.855.4320 Customer Support: 855.855.3520 (Mon–Fri 9am-9pm EST)
- Website
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https://www.resonate.com
External link for Resonate
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Reston, Virginia
- Type
- Privately Held
- Founded
- 2008
- Specialties
- Intelligence-to-Activation, Marketing Analytics, Online advertising, Values and motivations based marketing, Brand marketing, Attitudinal targeting, Political campaign advertising, Brand advertising, Issue advocacy advertising, Consumer Insights, Media Activation , Data, Digital Marketing, Consumer Research, Market Segmentation, Digital Marketing Measurement, Marketing Insights, Advertising Insights, Marketing Planning, Advertising Planning, Customer Experience Planning, AI-Driven Insights, Marketing Data, Customer Data, Data Enrichment, Marketing Research, Market Research, DMP, CDP, Data Append, Custom Research, Marketing Activation, Advertising Activation, Segmentation, Managed Media, Media Planning, Customer Acquisition, Customer Engagement, Advertising Analytics, Marketing Performance, ROAS, Advertising Targeting, Audience Insights, Agile Marketing, Psychographic Data, Consumer Sentiment Tracking, Consumer Trends, Voter Data, Voter Targeting, and Voter Insights
Products
![Click here to view Resonate Ignite Platform]()
Resonate Ignite Platform
Marketing Intelligence Software
Discover the only platform that allows you to seamlessly accelerate insights into action with consumer research on over 200 million individual consumers.
Locations
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Primary
Get directions
11700 Plaza America Dr
Reston, Virginia 20190, US
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Get directions
Employees at Resonate
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Chris McArdle
Chief Revenue Officer | Expert in Scaling High-Growth SaaS, Ad-Tech, and Mar-Tech Companies | Proven Leader in Global Sales & Marketing
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Bryan Gernert
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John Moakley
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Cindy McCarthy
Bridging customer needs to product development, AI, data analytics, CX, customer success | Ex-AWS
Updates
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AI Digital tapped into our AI-powered consumer insights to craft sharper, data-driven strategies, adapt to consumer behavior in real time, and deliver stronger client results. With a 20% engagement boost on a luxury campaign, they proved that dynamic data isn’t just informative, but transformative. See how they did it: https://lnkd.in/e4BEuHei #ConsumerInsights #ConsumerData #Marketing #AgencySolutions #AIPowered #AI #CampaignSuccess #ClientSuccess
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Excited to announce our ALL NEW Economic Sentiment Segments. Reach consumers based not only on what they’re shopping for, but how they feel about today’s economy. Smarter targeting. Sharper messaging. Lower wasted spend. Get the insights that help your message land: https://lnkd.in/eqbteXPq #ConsumerIntelligence #AIPowered #AI #ConsumerData #ConsumerBehavior #Marketing #Segmentation #DataInsights
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Consumers expect brands to keep up with their rapidly changing expectations. Watch CMO Ericka McCoy give a run down of the latest consumer insights from our Summer 2025 Outlook Trends Report: https://lnkd.in/evvvXKkZ #TrendForecast #TrendWatch #ConsumerData #ConsumerIntelligence #AI #DataDriven
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We’re excited to share that Resonate is a finalist for Best Use of AI in the Digiday Media Awards! Our launch of rAI-powered Audience Insights represents a major step forward in real-time, AI audience intelligence. Winners will be announced May 13. See how our consumer data and AI-powered solutions work: https://lnkd.in/ex3xhT2d #DigidayMediaAwards
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We're excited to attend the ANA Brand Masters Conference next week in LA! Let’s talk predictive insights, rAI-powered audiences, and real-time data tailored to your brand’s needs. Have a 1:1 with us or a 5 in 5 session—5 insights on your brand in 5 minutes! Connect with us!: https://lnkd.in/eiAPBwS5 Association of National Advertisers
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Resonate reposted this
Product Leader | AI Product Manager @ Resonate | Data Strategy & ML-Driven Consumer Intelligence | Big Data | NLP, LLMs, ML & Predictive Analytics | AI Go-to-Market Strategy
🌊The economy shifted. Did your targeting? Today’s marketers are facing hard questions: 🔹 What can we pause without killing performance? 🔹 Are we targeting the right people—or wasting spend? 🔹 If consumer behavior is shifting, how fast can we pivot? If you’re still relying on yesterday’s audiences, you’re already behind. Resonate’s new Economic Mindset Segments are now live in DSPs—designed for brands that refuse to waste spend. Target and win with real-time audiences like: • Auto Intenders Worried About the Economy • Financially Resilient vs. Financially Constrained Households • Frequent Travelers Cutting Back Economic sentiment is the new competitive edge. Find these segments live today in your DSP—or connect with me to learn more about how you can activate smarter. 🚀 Learn more here: https://lnkd.in/ed3_NeF3 Resonate #AdTech #AudienceStrategy #DigitalMarketing #ConsumerBehavior
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Resonate reposted this
We at Resonate see intent before anyone else - based on how consumers behave in the hours and days prior to action. Amidst economic uncertainty, people are starting to think harder about how and when they spend, but they’re still spending. Finding the audience that’s ready to engage is harder than ever. We can help. #adtech #datascience #predictiveai
Chief Revenue Officer | Expert in Scaling High-Growth SaaS, Ad-Tech, and Mar-Tech Companies | Proven Leader in Global Sales & Marketing
The Economy Shifted. Did Your Targeting? If you’re still using yesterday’s audiences, you’re already behind. Resonate’s new real-time economic segments are live in DSPs—designed for brands that refuse to waste spend. Target and win with audiences like: • Auto Intenders Worried About the Economy • Financially Resilient vs Constrained Households • Frequent Travelers Cutting Back Economic sentiment is the new competitive edge. Adapt now—or watch your ROI vanish. #AdTech #AudienceStrategy #DigitalMarketing #ConsumerBehavior