RESMARK Systems

🎉 1,000 downloads! We're so excited. When we started the Tour Operator Growth Podcast, we just hoped a few people would find it useful. To everyone who's hit play, shared an episode, or sent us feedback - thank you. And to our incredible guests who've shared their wisdom: this show doesn't exist without you. Here's to the next 2,000. 🚀 👉 Check out the podcast now: https://lnkd.in/eUFc4VEY

Two weeks from today. 👏 We talk about AI for tour operators a lot around here. This time we're bringing in @guestfocus founder Kelsey Tonner, a coach who's spent two decades helping tour operators figure out what actually works in their businesses. Different seat from ours, same audience: operators trying to make sense of AI without the hype. 🤖 Thursday, June 11 · 11:00 AM MT. Free, 60 minutes, live. What you'll walk away with: → The one change that fixes three of the most common AI frustrations → An honest take on privacy: what to put in versus leave out, and how to protect your business and your guests → A clear next step that fits your business and the time you actually have Save your seat: https://lnkd.in/gtEEe_ME

Most people don’t book because they still have unanswered questions. 🤨 In our April webinar, Brandon broke it down into three main things that are going through someone’s mind before they book. Can I actually do this? Is this right for my group? And is it worth the price? If your website is not clearly answering those questions, people hesitate, and hesitation usually means they leave. ✌️ What stood out here is how specific you have to be. Not just generic reviews, but reviews people can see themselves in. Someone saying they are a beginner at 59 and still had a great experience is a lot more powerful than a vague five star review. The same goes for everything else on the page. Your guides, what is included, what makes your experience different. All of that builds confidence and helps someone feel ready to book. 🗓️ When you remove those questions, you remove the friction that stops people from moving forward.

A potential guest was ready to book. 🗓️ Then the checkout process frustrated them enough to leave and book with someone else instead. That happens more often than most tour operators realize. In Episode 18 of the Tour Operator Growth Podcast, we break down the checkout flow mistakes quietly costing operators bookings every single day. 🤑 We talk about: - The friction points causing guests to abandon checkout - Why mobile booking experience matters more than ever - How tiny UX improvements compound into major revenue gains - Where upsells actually belong in the booking flow - Why post-booking silence increases cancellations and uncertainty - How phone calls, chat, and email still help close high-ticket tours One of the biggest takeaways from this episode: Less traffic doesn’t always mean less revenue. If your booking flow converts better, even a small increase in conversion rate can dramatically impact revenue and profitability. 🤏 Listen here: https://lnkd.in/eZs5Z27s

Most tour operators think growth comes from getting more traffic. 🖱️ But sometimes the fastest way to grow revenue is simply converting more of the traffic you already have. 💰 In this clip from Episode 18 of the Tour Operator Growth Podcast, Brandon breaks down why even a tiny improvement in conversion rate can completely change profitability. One more booking out of every hundred visitors may not sound like much… until you realize that could double your conversion rate. Small checkout improvements compound fast.

Today, we remember and honor the brave men and women who gave their lives in service to our country. 🇺🇸 🫶 On behalf of the Resmark team, we thank all who have served and the families who have carried the weight of that sacrifice. Many within our community have been directly impacted, and today we stand with you in remembrance and gratitude.

🚨 New Website Launch 🚨 We’re excited to officially share the brand new website for Big Creek Expeditions 🎉 Big Creek Expeditions has been part of the Resmark family for years, and it was time for a full refresh. We completely reimagined the site with a focus on: ✔️ Better user experience ✔️ Stronger storytelling ✔️ Conversion-focused design ✔️ SEO built into the foundation ✔️ Ongoing optimization from day one Huge thank you to the Big Creek team for trusting us with such an important project. We’re proud of how this one turned out and even more excited for what’s ahead. 👏 Go take a look and let us know what you think! https://lnkd.in/eUBgzW68

What actually happens when a tour business outgrows paper reservations? For Urban Kai, it wasn’t just a small upgrade… it was a complete shift in how they ran their business. 🤯 They were dealing with missed calls, handwritten bookings, and manual processes that made growth harder than it needed to be. Then they made the switch to Resmark. 📞 Suddenly, bookings were coming in 24/7. Automation handled the busy work. And the guest experience felt smoother from start to finish. The result? 4x more reservations and expansion to three locations. 🚣♀️ “Resmark has made our life way easier and smoother.” – Sam Keyes, Operations Manager, Urban Kai If you’re still juggling manual systems or feel like your growth is capped by your operations, this is worth a watch. 👀 Full case study: https://lnkd.in/eXyp7tSf

In Episode 17 of the Tour Operator Growth Podcast, Brandon Lake breaks down why more traffic doesn’t automatically mean more bookings. 📆 A lot of operators focus entirely on SEO, rankings, and getting more visitors to the website, while overlooking the conversion problems already costing them revenue. Small improvements to tour pages, mobile experience, calls to action, and trust signals can have a massive impact over time. ⭐️ Before spending more money trying to attract additional traffic, make sure your website is actually converting the visitors you already have. 👌

Episode 17 is live! 🎙️ This week, Brandon Lake is back to join us and kick off the Booking stage of the Growth Engine framework as we break down 3 tour page fixes that can dramatically increase bookings. 🌱 In this episode, we cover: • Why visitors leave without booking • The tour page elements that actually increase conversions • Small changes that can lead to major revenue growth One operator increased purchases by 120% and revenue by 176% just from conversion optimization. 🤯 Listen now: https://lnkd.in/eGGKk2m3