Reacher

This week I’m in Nashville for the BDSS AI Ecom Mastery Event. This is one of the first events I’ve been to where you can be talking to someone about what AI agents they’ve built while a contortionist is passing by with their foot literally on their head. Kevin King and team definitely know how to entertain and educate at the same time. Events like these justify all the time I spend traveling… which many people ask me about. The reason I travel so much is because there are certain things that are said, vibes that are felt and conversations that are had in person that are almost impossible to have organically otherwise. For example, I learned all about AI TikTok shop affiliate accounts that basically run on autopilot and PRINT money with bottom of funnel content. There are groups of affiliates doing this with tens of accounts each and they’ve shown me the back ends of their accounts as proof. I learned that high GMV creators generally do not want to be in the same community with low GMV creators and prefer a tiered system for more exclusivity and relevance in conversations with peers. I learned that Nashville BBQ is different than Texas BBQ and apparently better??? The Reacher team and more specifically Sohun Sanka will be speaking about advanced creator acquisition strategies for TikTok shop, tapping into your customer voice with automation, improving clickthrough rate on videos and really automating as many things related to TikTok shop operations as possible for brand owners. If you’re in Nashville this week come by our booth or stop by our sessions and say hi!

I've avoided using n8n because I was told it was too technical. But this week I dived in and started with a simple workflow to help with posting content on LinkedIn. Here's how it works: Step 1: N8N triggers the workflow I'll schedule this to run every Monday via claude or within N8N natively. Step 2: Exa searches the Internet Exa allows me to find TikTok Shop insights that are controversial and interesting that Google may regularly miss. It'll even help me find insights from Reddit, X and Linkedin that are publicly indexed! My friend Brandt Hedgpeth who leads GTM at Exa walked me through the benefits last week and now I can't get enough of it! Step 3: N8N accesses all my top performing content to fine tune the output I store my top performing posts in a database that my AI agent uses to guide the hooks and brainstorm different angles I can write my draft with. This makes sure that I'm always leaning into content angles that work for my brand on social media rather than just summarizing news. Step 4: AI summarizes the insights specifically in a way that marketers can understand it. I ask AI to summarize the results so a 5th grader can understand it. Then explain why it matters for marketing leaders. Then to challenge the insight as an expert performance marketer. This allows me to get the juices flowing for my own opinion on what's currently trending in TikTok Shop. Step 5: Run into into a post Scheduler I run this output into Blotato so it can create a draft that's ready to post across all my social media accounts. Blotato has a special API endpoint that allows me to post across social because you can't automate posting to social media via N8N natively. Step 6: Manually write the content Even though I leverage AI I still manually write my content otherwise it doesn't sound like me! Curious how other people are incorporating N8N and automation into their day to day!

Our brands send over 10m messages to affiliates every month. Yet on average only 2.5% reply. Here are three things I'd do to fix that. 1. Select the right creators for your brand If you are hitting up creators who have never created content in your niche and are disconnected from your core customer avatar they'll be confused why they received a message from you 2. Illustrate the value of your offer in a $'s Instead of saying, you'll get 20% commission. Say you'll get $10 every time you make a sale. Highlighting the dollar value up front can make the offer much clearer to creators. 3. Create urgency with deadlines Let creators know your sale, ad spend push, or any other incentive is ending by X date. This gives them a reason to respond and take action. What tactics during outreach do you use to get creators to respond?

Influencer marketing talent NEEDED!! Up to 150k+ Base + Bonus!! If you or anyone you know would be great fit for this role reach out!!! The company is a top supplement company! The candidate must have CPG/Beauty Experience! You'll own and evolve the companies end-to-end creator ecosystem across: - Commission-based affiliate, - Creator/UGC content, whitelisting - A select large influencer/celebrity program They are willing to pay up to 150k+ base + bonuses and incentives for the right person! Shoot me a dm and I'll connect you with the hiring team if you're a good fit!

Most brands are still playing the old game. One-off influencer deals. Chasing views. Renting attention. Meanwhile, the brands actually winning right now are doing something very different… they’re building creator communities that compound. And more often than not, that’s happening on Discord. On April 2nd at Noon PST, we’re going inside the playbook with Reacher to break down how top brands are turning creators into real ecosystems that drive retention, content, and revenue. Join Sohun Sanka Desiree S. William August Jasper Knitel Save a Seat https://luma.com/xi8mhq0i Inside the Creator Community Playbook – Powered by Discord This isn’t theory. This is what’s actually working right now. We’re getting into: • How to structure your Discord server from day one (so it doesn’t die after week one) • The channels, systems, and rituals that keep creators engaged and producing • How community becomes a content engine across TikTok, affiliate, and UGC • What it really looks like to move from one-off creators to an always-on ecosystem • Behind-the-scenes frameworks brands are using to drive real performance If you’re still thinking about creators as transactions, you’re leaving a lot on the table. If you start thinking about them as a community, everything changes. This is for founders and operators who want to build something that actually scales—and sticks. Save your spot: https://luma.com/xi8mhq0i #TikTokShop #CreatorEconomy #UGC #CommunityBuilding #Discord #Ecommerce #AffiliateMarketing #DTC #GrowthMarketing #SocialCommerce

Spilling the secret sauce on what we know best! TikTok Shop Affiliate Outreach! We are going live at 10am pst/1pm est! You won't want to miss this event! Sign up on the page below!

We spent 7 hours filming content to rank on Google and get cited by AI. Here's the framework I used to find 117k+ in monthly searches with almost no competition. When I was planning this I thought it would be as simple as traditional SEO. But because TikTok Shop is a niche field we had to get creative. Here's the three layer framework I used: Layer 1 - Keyword Arbitrage I logged into Ahrefs and found Keywords under a 20 keyword density. This means that they were not tough to rank on. Then I ranked all the keywords by traffic potential and only took those over 1000 monthly searches. Layer 2 - Community Signal I created an AI agent to scrape Linkedin, Reddit, Youtube and X to find out what the top operators painpoints were. I prompted my agent to analyze posts by engagement and then pull the top 10 from each platform over the L30 days. Layer 3 - Content Priority Score I created a composite score across all three layers to determine where we should focus on first. The formula focused on keywords with high traffic potential, low KD, and cross analyzed against social media topics for relevance/trends. (Traffic Potential / KD) x Social Media Relevance score = Priority score. Afterwards we planned to clip highly relevant content and post across social channels. Then repurpose into blogs for our website. How are you currently optimizing your company for AEO/SEO? PS HUGE shoutout to our partner MomentIQ for letting us use their studio and Alex & Jed for cohosting/producing this!!!

69% of creators stay in a community because of personal transformation. Yet the brands I work hire performance marketers to deliver that... Here's what ends up happening. The brand hit scale on their social commerce platform. Decides community is the next step. They bulk invite 1000 creators into Discord overnight. Then the performance marketer gets to work: - Building a dashboard - Tracking message volume - Monitors conversion rate into Discord Six months later the server is dead. I'd ask the performance marketer how many creators they jumped on calls with. The answer is usually none. The fault is in the marketer because they didn't make the creator feel like they belonged. Here's what they should have done instead: 1. Offer support to creators whose videos consistently flop 2. Follow up with solutions when creators ask questions in the community 3. Talk to creators 1x1 and ask what they want to see more of It's not scalable or measurable but that's the point. You have to operate inefficiently if you want outsized returns. That's why some of the biggest TikTok Shop brands have their founders personally texting top performers, sending gifts on milestones, and checking in just to check in. For anyone building their creator community, who are you going to hire to spearhead this?