Rare Beauty

We are proud to support working parents and love seeing the story of one of our amazing moms highlighted by our benefit partner, Happiest Baby (the maker of SNOO)!

Beauty has always been about more than what you see on the outside. Last week, Selena Gomez was honored with the Excellence in Beauty Philanthropy Award at the inaugural Social Impact Summit x NYC, a recognition that truly belongs to everyone who has shown up for the Rare Impact Fund and believed that business can be a force for genuine good. Rare Beauty Chief Impact Officer and President of the Rare Impact Fund, Elyse Cohen accepted the award on Selena's behalf and joined the conversation about something we hold close: that mental health belongs at the center of everything we do, and that companies have a responsibility to let their values lead.    We're so grateful to our community and every person who has supported Rare Beauty, the Rare Impact Fund, and our continued commitment to mental health and self acceptance throughout the years. This work is possible because of you. ❤️

We are honored to have won the Digiday WorkLife Award for Most Innovative Culture! This moment belongs to our team.   Our culture is rooted in authenticity, mental health awareness, and continuous growth, and this recognition is a testament to the team living those values every day. Thank you, Digiday, and thank you to our driven, kind, and passionate employees.   https://lnkd.in/gryVfrXa  

From day one, Rare Beauty has been committed to expanding access to mental health support for young people everywhere. That commitment comes to life through the Rare Impact Fund - and today, they’re launching their official LinkedIn. Rare Impact Fund supports organizations around the world working directly with and for young people, investing not just in programs but in the long-term strength of the mental health ecosystem. Follow Rare Impact Fund to see the impact and learn how you can be part of it.  

Our nationwide launch at Ulta Beauty marked our first major U.S. retail expansion since debut and delivered Ulta’s highest-selling brand debut on launch day.   Entering launch day as Ulta’s most-searched-for brand, we topped charts across blush, highlighter, contour, bronzer, lip, and brow. The launch also introduced two Ulta-exclusive starter kits — Selena’s Most Loved and Selena’s Lash & Brow Duo — designed to welcome new customers into the brand.   This partnership reflects a shared commitment to growth with purpose, with February checkout donations supporting youth mental health through the Rare Impact Fund and the Ulta Beauty Charitable Foundation.   Grateful to our partners at Ulta and to the community who made this milestone possible. #RareBeauty #UltaBeauty #RareImpactFund https://lnkd.in/edWvXfr5

Proud to share the launch of the Tezza Rare filter in partnership with Tezza—Rare Beauty’s first-ever digital preset, created as a free offering to our community.   Designed to bridge the physical and the digital, the filter translates the warmth, softness, and sunlit glow of our Warm Wishes Soft Matte Powder Bronzer into a creative tool people can use in their everyday content. It’s a small but meaningful step in bringing product stories into the spaces where our community already spends time creating.   We’re excited for this partnership and what it represents at the intersection of beauty, technology, and creativity. Grateful to the Tezza team for an inspiring collaboration and for what’s possible when brands and platforms build together.

We’re proud to bring our feel-good formulas to even more communities nationwide with our launch at Ulta Beauty on February 1.   To mark the launch, we’re introducing a first-of-its-kind giving initiative. From February 1–28, guests can donate in-store at checkout, with 50% supporting the Rare Impact Fund and 50% supporting the Ulta Beauty Charitable Foundation. All donations will help empower youth in communities across the country by supporting their wellbeing and mental health.   Thank you to the Ulta Beauty team for the partnership, and to our community for helping us reach this milestone. We’re excited for what’s ahead. https://lnkd.in/euQD_-Gq

We’re honored to share that our first-ever fine fragrance, Rare Eau de Parfum, has been named WWD BeautyInc’s Innovator of the Year in Fragrance.   Our expansion into fragrance marked an important milestone for us. One defined by a modern gourmand profile, a customizable scent experience, and packaging designed with accessible in mind. The industry and community response has been extraordinary, and we’re deeply proud of this launch.   Thank you to WWD BeautyInc for this honor, and to our community for embracing our first fragrance with so much love. https://lnkd.in/gBc3-j56

Last week, Founder Selena Gomez paid a special visit to one of the #RareImpactFund nonprofit partners, Didi Hirsch. Founded in 1942, Didi Hirsch Mental Health Services saves and transforms lives through world-class, whole-person mental health care and suicide prevention. Each year, the organization provides services to more than 270,000 children, adults, and families across its programs.     Selena toured Didi Hirsch’s new youth drop-in center in Glendale, California. Named Our Third Place as it serves as a safe space between home and school, the center features an array of creative therapy spaces including arts and crafts, self-care, and music rooms where students build confidence and express themselves. She then paid a visit to Didi Hirsch’s Suicide Prevention Center in Century City. The center is home to both Didi Hirsch’s Crisis and Teen Lines which provide crisis counseling and mental health support across the U.S. Selena toured each space, meeting with staff and youth and participating in conversations about the history of Didi Hirsch and the pressing needs of today's youth.  The Rare Impact Fund’s has been a proud supporter of Didi Hirsch since 2021. Their contribution helps expand Didi Hirsch’s community outreach and education efforts — raising awareness around suicide prevention and improving access to mental health resources for youth and families. To learn more about Didi Hirsch, visit https://didihirsch.org/

Our community has guided us from the start, shaping our purpose, products, and cultural impact.   Over the past five years, they've also inspired the brand partnerships they wanted to see. The social tags, cultural callouts, and the way Soft Pinch Liquid Blush found its way into unexpected worlds sparked our first feel good collabs with Industrias Tajín, binkmade, and BÉIS.   We’re grateful for partners who celebrate what makes each of us rare. When our worlds align around authenticity and purpose, truly meaningful moments happen. https://lnkd.in/epYMb9YH - Glossy