QSIC

https://lnkd.in/gcDdaxrC What LinkedIn really needs right now is another Agentic AI post. But this one isn’t about demos or slide decks. It’s about AI actually affecting the real world. I shared a piece in The Drum on what happened when an agent didn’t just suggest an action, it took one, and why that matters for retail media. There’s real opportunity here. And real responsibility. Great to work with The Drum team on this. Gordon Young James Wilson #retailmedia #agenticAI QSIC

As we celebrate Mardi Gras this weekend across Australia, QSIC is proud to announce our latest in-store activation in collaboration with our ongoing partners at Liquorland. 🌈 Introducing "The Rave Cave" - a dedicated space designed to enhance the shopper experience through music and atmosphere. Sydneysiders head in-store anytime this week especially this Saturday between 2:30 PM and 7:30 PM to enjoy a live DJ and see the activation firsthand. 🎶 Our core mission at QSIC is to push the boundaries of what the in-store experience can be. Wishing everyone a safe and happy Mardi Gras! ✨ #instore #retailmedia #mardigras #retail #audio #audioexperiences

Retailers are not maximizing their most valuable asset, and as a result, they are often struggling to scale their networks. In-store audio is the ultimate full funnel tactic because it captures a 100% captive audience at the exact point of purchase. With 89% of shoppers noticing audio and 59% of consumers enjoy seeing or hearing about the products available at the retailer and are open to considering purchasing them during their shopping trip. Don't let your brand be background noise. Use audio and intelligence to deliver results that others can't see. Source: P2Pi - Shopper Engagement with Retail Media #retail #musiccuration #retailmedia #audio #aooh

Retail media frameworks claim to be unified, yet they remain remarkably allergic to the physical store where 85% of transactions actually happen. This creates an invisible gap where digital clicks receive 100% of the credit for sales influenced in the aisles, leaving brands with a filtered view of performance rather than a true one. At QSIC, we are moving past the dashboards to connect in-store audio directly to real-world transactions, bringing digital-level rigor to the physical environment. If your measurement strategy ignores the space where your customers spend the most money, it is not unified; it is just incomplete. Read the full breakdown here: 👇 https://lnkd.in/gkFhcpVS #RetailMedia #Omnichannel #MarketingStrategy

One of the things I’ve loved most about my time so far at QSIC is seeing the incredible potential of retail audio, both as a powerful advertising channel and as a way to create meaningful in store moments. The Liquorland “Rave Cave” is a perfect example. What started as an idea to celebrate Sydney Gay and Lesbian Mardi Gras turned into an immersive in-store experience powered by curated sound, storytelling and local relevance. Proud to have played a role in shaping this activation and even prouder to see it come to life with such an incredible partner.

Brands love to say ‘meet customers where they are.’Yet somehow keep overlooking the one place shoppers are guaranteed to be. The store. Real people. Real intent. Real moments to influence decisions, not just impressions. Digital is easy. In-store is effective. Choose wisely. #retail #retailmedia #audio #aooh

Is AI the end of brick-and-mortar? No way. Our CEO Matthew Elsley recently shared his perspective with Retail TouchPoints on why physical retail is not disappearing, it is evolving. AI is helping stores become more interactive, more personalised and more in tune with digital shopping. Long story short, the store is not going anywhere. Check out the full article here: https://lnkd.in/ermZmKND.

What really happens behind the desk at a stadium show? In the latest episode of Q’d Up, Nikki Wishart sits down with live sound engineer Stuart Willett, who has gone from a high school tech class in Australia to mixing for major artists like Alana Springsteen on US stadium tours with Keith Urban. Stuart shares what it takes to make every show work: meticulous prep, complex input lists, tight changeovers, high-pressure load-ins, and why “vibe checks” and being a good hang matter as much as technical skills when you live on a tour bus 24/7. From the quirks of working internationally to Bluey as the unofficial “tour mascot,” this is a candid look at the craft, culture and chaos of live audio and how the right sound shapes every fan experience. Stream Now!!! Spotify - https://lnkd.in/gFDBKWV2 Apple Music - https://lnkd.in/gmj8PCqY YouTube - https://lnkd.in/gPYaY7-Y Instagram - https://lnkd.in/gGb88zhd #QdUpPodcast #LiveSound #MusicIndustry #AudioEngineering

This is what happens when in-store audio is done right. ✅ +121.5% Unit Uplift ✅ $2.95 iROAS ✅ 8.9 Million Impressions Gulp Radio™ is changing the way brands show up inside the store. For Phorm’s new product launch, our Smart Optimization tool used real sales data to focus ad delivery on the stores, days, and hours most likely to drive impact. 1st Phorm International Our goal? Reach shoppers when they're actually deciding what to buy. Our impact? The results speak for themselves. #RetailMedia #GulpMediaNetwork #GulpRadio

This is what happens when in-store audio is done right. ✅ +121.5% Unit Uplift ✅ $2.95 iROAS ✅ 8.9 Million Impressions Gulp Radio™ is changing the way brands show up inside the store. For Phorm’s new product launch, our Smart Optimization tool used real sales data to focus ad delivery on the stores, days, and hours most likely to drive impact. 1st Phorm International Our goal? Reach shoppers when they're actually deciding what to buy. Our impact? The results speak for themselves. #RetailMedia #GulpMediaNetwork #GulpRadio