Banks are investing heavily in AI, decisioning and personalisation. The next challenge is turning those decisions into real customer actions — in the moment they matter. We’ve just launched MCP (Model Context Protocol) for Catalyst, our loyalty management system. In simple terms, MCP connects a bank’s internal AI and decisioning systems directly to Catalyst — to trigger rewards, cashback and personalised offers in real time, while keeping customer data inside the bank. What this means in practice: 🟠 Digital & customer teams Connect existing personalisation capabilities to real customer-facing experiences. 🟠 Loyalty & marketing teams Execute contextual rewards and offers based on live triggers — not pre-defined campaigns. 🟠 Technology teams Introduce a standard integration layer to a full loyalty engine — without bespoke builds or data exposure. This is how banks move from decisioning to action. Find out more: https://lnkd.in/gg-rVPqg #Banking #AI #Personalisation #Loyalty #CustomerEngagement #Fintech #MCP
Pulse iD
Technology, Information and Internet
Central Business District , Singapore 7,299 followers
Powering Exceptional Customer Experiences - Unleash AI-powered Rewards
About us
Pulse iD is a Loyalty tech company servicing clients globally. We transform customer engagement with dynamic and real-time rewards. From merchant-funded rewards programs to hyper-personalized offers, gamification and smart pricing, we re-imagine what is possible with a new generation of cardholder experiences. We empower banks to offer tailored, high-ROI solutions that foster lasting relationships with customers. Global leading Financial Institutions trust our technology to harness the power of AI and payments data to deepen relationships with their customers. Our end-to-end and intelligent platform is live with millions of users and handling 110+ million API calls per month. Our solutions are omnichannel, modular and scalable and we operate with bank-grade security. Reward the story behind the payment. Optimize every reward, in real-time. Come join us to unlock payment stories! Available positions at https://pulse-id.breezy.hr/
- Website
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https://www.pulseid.com/
External link for Pulse iD
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- Central Business District , Singapore
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Loyalty, Payments, Offer Redemption, Financial Institutions, Card-linked Offers, Transactions, Geolocation, Digital Platforms, Sustainability Finance, Customer Engagement, Offer Personalization, Affiliate Marketing, Merchants Connectivity, AI, Personalization, Fintech, Financial Services, Rewards, and Banking
Locations
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Primary
Get directions
Level 18, 8 Cross Street
Central Business District , Singapore 1000, SG
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Hong Kong, HK
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South Yarra
Melbourne, Victoria 3141, AU
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UOA Corporate Tower
SuperCharger
Kuala Lumpur, Selangor 59200, MY
Employees at Pulse iD
Updates
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We extend our warmest wishes to our colleagues, partners and communities on the blessed occasion of Eid Al-Fitr. We hope this day brings moments of peace, reflection, and renewed hope. At Pulse, we are reminded of the importance of connection, resilience and supporting one another —values that resonate deeply during this time. Eid Mubarak 🌙
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Banks already sit on an extraordinary breadth of customer signals. Transactions. Logins. Deposits. Referrals. Loan approvals. The list goes on. The opportunity isn’t collecting more data. It’s acting on signals while the moment still matters. Every interaction can become a trigger for value — if the right decision happens instantly. If you're exploring how to move from campaigns to real-time engagement, we unpack this shift in our latest white paper: https://lnkd.in/gdiv_UMu
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Banks have never had more visibility into their customers. Every interaction, transaction and behaviour creates signals that reveal what customers need — often before they ask for it. This creates a powerful opportunity. Loyalty is evolving from remembering customers to recognising them in the moment. In The Age of Knowing, we explore how banks can turn existing insight into real-time engagement, connecting signals across the organisation and responding while the moment still matters. In the paper you’ll discover: • How loyalty strategies are evolving • The signals banks already have access to • What real-time, whole-of-bank engagement looks like • How leading banks are designing loyalty around moments, not campaigns Download the white paper 👇 https://lnkd.in/gdiv_UMu #banking #loyalty #customerexperience #personalisation #fintech
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Pulse iD reposted this
Telco operators aren’t just competing with operators anymore — they’re competing with every wallet and super-app for daily relevance. Telcos globally generate billions of signals, yet engagement is still often run like it’s 2015: campaigns, discounts, spikes. Our strategic partner Telcovas Solutions & Services is showcasing its end-to-end telco suite at #MWC26, including an embedded Loyalty & Engagement layer designed to sit inside the super-app/wallet and activate across the full customer lifecycle — onboarding → usage → care → roaming → renewal/win-back. The next wave is signal → instant value: turning moments into journeys that drive habit, retention, and revenue. 📍If you’re in Barcelona: Hall 2, Booth 2A18, 2-5 March 2026. Campaigns don’t build habit. Moments do. #Telco #CVM #SuperApp #Loyalty #Engagement #MWC26 Pulse iD
Thrilled to announce that Telcovas will be exhibiting at #MWC26 Barcelona — Hall 2, Booth 2A18! It would be great to meet our customers, partners, and friends in person. If you’re attending, come stop by! See you in Barcelona! 🌍 #MWC26 #MWCBarcelona #Telcovas #Telecom #AI #Automation #DPI #Mobility #Cybersecurity
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Proud milestone for the Pulse iD team. We have achieved SOC 1 and SOC 2 type 2 compliance, building on our established GDPR framework. This is independent validation of the governance, controls, and operational discipline that underpin how we operate. What this means for our customers and partners: ✔️ SOC 1 provides assurance over controls relevant to financial reporting and operational processes ✔️ SOC 2 validates how we protect systems and data across Security, Availability, Processing Integrity, Confidentiality, and Privacy Together, they deliver independently tested assurance across both financial control integrity and data protection — aligned to enterprise and financial institution standards. #Compliance #SOC1 #SOC2 #GDPR #Fintech #EnterpriseSecurity
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Pulse will be in Tokyo next week for the Japan FinTech Festival (GFTN Forum)! Representing Pulse: Rashindu Croos – Chief Product Officer & Co-Founder DAI IWASAKI – Director of Partnerships If you’re attending and exploring how to unlock greater value from payments data and customer intent, we’d love to connect. Reach out to Rashindu or Dai to set up time in Tokyo. #JapanFinTechFestival #GFTNForum #PulseiD #FinTech #AI #Payments #BankingInnovation
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Pulse iD reposted this
"Announcement " We’re pleased to share that Pulse iD has successfully passed the first round of screening for the FIN/SUM 2026 Impact Pitch, jointly organized by Nikkei Inc. and the Financial Services Agency of Japan. We’re honored to be selected among many applicants and excited to move on to the next stage. Our team will continue working to create meaningful and positive social impact. The FIN/SUM website has also launched a featured startup page. If you’re interested, feel free to take a look. FIN/SUM official site: https://www.finsum.jp #PulseiD #FINSUM2026 #ImpactPitch #FinTech #Startup #Announcement 【ご報告】 このたび Pulse iD は、日本経済新聞社・金融庁主催 FIN/SUM 2026 インパクトピッチ において、一次審査を通過し、次のステージへ進むこととなりました。 多くの応募の中から選出いただけたことを、大変光栄に思っています。 引き続き、社会に前向きなインパクトを届けられるよう、チーム一同取り組んでまいります。 なお、FIN/SUM公式サイトではスタートアップ特集ページが公開されています。 ご関心がありましたら、ぜひご覧ください。 FIN/SUM公式サイト: https://www.finsum.jp #PulseiD #FINSUM2026 #ImpactPitch #FinTech #スタートアップ #ご報告 FIN/SUM NEXT — The New Financial Ecosystem Shaped by AI and Blockchain FIN/SUM NEXT | AI × ブロックチェーンが創る新金融エコシステム FIN/SUM NEXT — The New Financial Ecosystem Shaped by AI and Blockchain. FIN/SUM NEXTは2026年3月3日–6日に開催されます。
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🇦🇺 Happy Australia Day from Pulse iD! Today, we celebrate the vibrant culture, diverse communities, and incredible opportunities that make Australia so unique. It's a day to reflect on our shared history, acknowledge the contributions of First Nations peoples, and look forward to a bright future together. At Pulse iD, we’re proud to be part of this thriving, innovative nation and grateful for the chance to contribute to a world where technology connects people and drives positive change. 🎉 How are you celebrating Australia Day? Whether it's a BBQ, a beach day, or spending time with loved ones, we’d love to hear about it in the comments below! #AustraliaDay #PulseiD #Community #Innovation
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Here’s to New Beginnings and Bright Horizons As 2026 begins, we’re filled with optimism for the opportunities that lie ahead. Wishing all our clients, partners, and team members a year filled with fresh ideas, exciting challenges, and meaningful growth. May this new year bring health, happiness, and continued success - both personally and professionally. Let’s make 2026 a remarkable one. #NewYear2026 #PulseiD #FutureForward
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