PRSENSE

It’s World Backup Day, a good reminder that resilience starts with the basics. Even though we’re not handling the enormous data volumes our PRSENSE clients manage for theirs, keeping our own systems backed up is still essential. Protect your work, your ideas and the momentum you’ve built. A small habit today prevents a major disruption tomorrow. #WorldBackupDay #CyberResilience #DataProtection #PRSENSE

PRSENSE founder, Emily Gallagher shares her insights on what’s coming out of #NVIDIAGTC this week.... 👇 💡 NVIDIA isn't selling GPUs anymore 💡The AI Data Platform is becoming a buyer’s necessity  💡Unstructured data is now a latency problem 💡Agentic workloads don't sleep To hear more on these insights click on her post below...

AI can generate insights and model strategy, but it can’t take responsibility when things go wrong. In our latest article, we talk about the risk of the strategic gap that can emerge when businesses believe that AI solutions can do the strategic leg work. With legislation like the EU Artificial Intelligence Act raising expectations around AI governance, leadership based on human judgement matters more than ever to approach AI responsibly and prevent a business landscape of averageness as leaders all log in to the same AI tool. Read more here 👉 👉 https://lnkd.in/e4Dm52QS #ArtificialIntelligence #AIGovernance #AILeadership #EUAIAct

MWC Barcelona kicked off on Tuesday, living proof that nothing replaces the power of showing up. 10,000 people are expected to pass through the doors over the four days to see around 2,900 exhibitors, including PRSENSE clients.  Take a read of our latest article below 👇 on the continued power of in-person tech events. How they’ve evolved to deliver ever better ROI, build trust and create experiences that screens alone can’t always replicate. https://lnkd.in/eBPiWuGp #MWC2026 #TechEvent #ConnectedExperiences SUSE

Post pandemic we’ve seen a return by tech companies to investing back into in-person user events. How have brands adapted to get maximum ROI from these events? How are we measuring their success, particularly compared to lower cost online versions? We’d be interested in your views in our PRSENSE quick poll below 👇

Today is the International Day of Women and Girls in Science, and this year’s focus is the measurable impact of inclusivity. Two of this year’s four key focus areas are Cybersecurity and AI,  fields where tangible progress is being made. It would be easy to spotlight only recent examples. Women designing new systems, shaping policy, and embedding better practices into these rapidly evolving technologies. And they absolutely deserve recognition. But many of those women would be the first to acknowledge something else. They are standing on foundations laid long before them. Foundations built by women who were there from the very beginning. Pioneers whose work still underpins the digital world we’re securing today. Just a few of them: Ada Lovelace (1815–1852) Ada wrote the first algorithm intended for a machine. This conceptual leap didn’t just spark computing, it laid the groundwork for modern software, AI, and the complex systems whose vulnerabilities we now work to secure. Grace Hopper (1906–1992) Grace invented the first compiler and helped create COBOL, allowing humans to write code closer to natural language. Her work made software scalable, auditable, and ultimately more secure. Joan Clarke (1917–1996) A key cryptanalyst at Bletchley Park during WWII, Joan played a crucial role in breaking the Enigma cipher. Modern cryptography, encryption standards, and secure communications trace their roots back to her work and that of her peers. These women all played a key role and it didn’t start overnight, but it’s amazing to look back and see how far technology has come and what it’s inspiring all of us to do today in 2026. 👉 Find out more about UNESCO’s 2026 International Day of Women and Girls in Science event - link in comments #InternationalDayOfWomenAndGirlsInScience #IDWGS #STEMRoleModels #WomenInSTEM

Having clients on both the East and West coasts of the US has finally presented its toughest challenge yet... Who do you root for in this year’s Super Bowl?! Wishing all our US clients a great game. May your team win, your snacks be plentiful, and your Monday meetings be merciful. #SuperBowl  #SuperBowlSunday

The CIO that we see today wears many hats, shaping business strategy, innovation, cyber risk and transformation. In fact, 84% of CIOs in top-performing companies are now directly involved in innovating business models and are defined by the business value they create. As they design digital-first experiences, accelerate cloud and AI adoption, they are playing a louder role in the boardroom.  From M&A decisions to cybersecurity strategy. Read more about the reinvention of the CIO in our article below 👇 👇

Today is #DataPrivacyDay when we mark the world’s first legally binding international data protection treaty signed back in 1981. It’s a day to remind ourselves of how far we’ve come in those 45 years. But also to draw attention to the many challenges we face as the data landscape gets more complex to navigate each year, raising the stakes for organisations. We’ve asked a handful of PRSENSE clients what they believe are the most pressing issues around data privacy and here’s what they said below. 👇 👇 👇 👇 👇 👇 👇 👇 👇 👇 👇 👇 👇 👇 👇 👇 👇 👇 👇 #DataPrivacyDay #PrivacyMatters #DataProtection #Trust #CyberSecurity

When asking journalists recently what they will be covering this year, their honest answer was that it is harder than ever to say. Predictions themselves have become hard to predict. Technology advances are accelerating at a pace and breaking traditional editorial planning cycles. What felt like a solid 2026 prediction six months ago is already starting to feel outdated. New models and new narratives are emerging faster than most tech company’s product roadmap can keep up with. This doesn’t mean that established tech brands should throw their hands up. But it does mean we can’t be tone deaf to the reality that the speed of change is changing how foresight works.  Journalists are now tracking trajectories rather than predicting outcomes. Here’s our advice to PRSENSE clients on their storytelling strategy and the narrative they send out to market. -   Stick to your mission and goals, even as the landscape shifts. Be clear on what you stand for, what problem you solve, and why it matters, regardless of which breakthrough dominates headlines right now -  Anchor your message to a problem, not a product Products change and roadmaps will shift. But we know that journalists respond better to ‘why this matters’ than ‘what’s new this week’ -   Respond rather than create a new narrative every time Tech news will keep breaking, but rather than rewriting your story, build a flexible response layer. -   Thought leadership that explains, not sells Tech companies that help journalists understand the complexity of the market right now will earn trust. -    And finally… be honest about uncertainty It is okay to not know, admitting that the landscape holds some uncertainty signals credibility and will build trust.  Just keep talking… Have we missed anything? We’d be curious to know how others are approaching this uncertainty. #PRSENSE #TechPR #FutureOfTech #CIOInsights