Proximo Spirits

Proximo wins Beverage Supplier of the Year Award!

The Proximo team brought the spirit (literally!) this St. Patrick’s Day—raising a toast with Bushmills and Proper No. Twelve to celebrate in true Irish fashion. We hit the streets of Jersey City, stopping by local accounts to show our support, connect with partners. It was more than just a celebration—it was a chance to come together as one team, champion our brands, and make an impact out in the community. Sláinte to a fantastic afternoon! #OneTeam #Proximo #JerseyCity #Bushmills #ProperWhiskey #IrishWhiskey #StPattysDay

This St. Patrick’s Day, our Proximo Portfolio Ambassadors celebrated the luck of the Irish alongside our two legendary Irish whiskeys, Bushmills and Proper No. Twelve, and treated our bartender community to a fun day out. The team organized Proper Pub Crawls for the third year in a row, with groups of local bartenders in 15 cities across the country, spreading the love at over 50 bars and restaurants for Paddy’s Day - all decked out in matching green baseball jackets. Wherever you are, hope you’re raising a toast today – sláinte! #Proximo #OneTeam #Bushmills #ProperWhiskey #IrishWhiskey #StPattysDay

Last week, we came together for a special cultural celebration hosted by our Latino ERG, Juntos Forward. This event was part of an ongoing series that highlights the diverse cultures that make up the rich fabric of the Latino community. Together, we celebrated the vibrant cultures of the Caribbean—specifically the Dominican Republic and Cuba—through music, food, and meaningful conversation. It was a wonderful reflection of life at Proximo and the power of coming together to learn from, appreciate, and celebrate one another. #OneTeam #Proximo #JuntosForward #LatinoERG

#InternationalWomensDay2026 #CelebratingWomen #InspireInclusion #WomenWhoLead #StrongerTogether #Proximo #oneTeam

Proximo’s ERG, The BEACON, hosted an unforgettable Sip & Learn in celebration of Black History Month. In partnership with Kraken Rum and Brown & Balanced, the event highlighted the powerful—and often untold—Black influence on spirits and cocktail culture through storytelling, history, and guided tastings inspired by Black innovators in distillation and mixology. It was a meaningful opportunity to sip, learn, connect, and honor a legacy that continues to shape modern cocktail culture. #OneTeam #Proximo #BlackHistoryMonth #Kraken #TheBEACON

Proximo Spirits came together in the office to celebrate National Margarita Day with Cuervo—the tequila that invented tequila. Cuervo is an 11th‑generation, family‑owned Mexican brand with a deep commitment to craftsmanship and sustainability. Cuervo is dedicated to a more sustainable future, recycling and repurposing 100% of its waste into compost and eco‑friendly items like cups and biodegradable straws. To bring that mission behind the bar, the Proximo team enjoyed a “build‑your‑own sustainable infused syrup” experience, transforming food scraps into fresh, flavorful cocktail syrups—perfect for a National Margarita Day margarita. ¡Salud! #OneTeam #Proximo #Cuervo #NationalMargaritaDay

We’re thrilled to announce that Cuervo® is now the Official Tequila, the Official Margarita and an Official Partner of NASCAR beginning with the 2026 season! 🏎️ 🍋🟩 🏁 🧂 🏎️ It all kicks off this weekend at the DAYTONA 500, with Cuervo bars, interactive experiences, and signature cocktails rolling out all season long.    This partnership is a perfect match: Cuervo brings the party, Nascar brings the entertainment and fans bring the energy. As the tequila that invented tequila, Cuervo is built for big moments and bold celebrations, just like NASCAR. And we know the NASCAR community is already "keeping it Cuervo” – in fact, NASCAR fans are nearly four times more likely to drink Cuervo than the average American.    The “Keep it Cuervo” footprint will feature Jose Cuervo Especial, Jose Cuervo Tradicional and Devil’s Reserve, with craveable margaritas, ready-to-drink Jose Cuervo Sparkling Cocktails and more unexpected drink surprises.   This partnership is all about turning every race day into a celebration. Margarita lovers - start you engines! Cheers! 

Pendleton Whisky had fun with consumers in California last week, as the official whisky of Guy’s Flavortown Tailgate! Guy, Hunter, and Tara Fieri all stopped over to the Guy x Pendleton Big Game Day Saloon, a western-inspired bar experience complete with delicious, handcrafted cocktails and a customization station. The program included 360-degree marketing touch points across experiential, social, PR, and in-store communications! Felix Palau Jaime Fabricant De Leon Kristin Philpott Rachel Kim Tia Bledsoe Jennifer Webb Karlene Palmer-Mcleod Marissa Sturm Garrett Corey Willison Michael Garrity Brooke M. Simmons

Meet the inaugural Bunny Bowl, presented by 400 Conejos Mezcal. Yes, it’s real. Yes, it’s adorable. And yes, it’s streaming nationwide. This Big Game weekend, we’re trading tackles for tails as rescue bunnies take center stage in a feel-good, floppy-eared race you didn’t know you needed. We’re teaming up with All About Rabbits Rescue, a non-profit rabbit rescue organization, and bringing the play-by-play heat with hosts TravQue (@TravQue) and Jamila Mustafa (@jmedia), to help put a spotlight on adorable, adoptable rabbits, good vibes, and even better cocktails. 🎥 When: February 8 at 4 PM ET 📍 Where: Instagram Live (@400ConejosUS) and YouTube Live (@400conejos_US) 🐰 What: A live "race" featuring real-life rescue bunnies looking for their forever homes 👀 Bonus: Behind-the-scenes action kicks off at 3 PM ET on YouTube And of course, no watch party is complete without a cocktail. Enter the No Bueno Bunny (https://bit.ly/4rGAAIa), our official Bunny Bowl sip made with 400 Conejos Joven Mezcal. Smoky, smooth, and ready to celebrate. 🥂 Tune in, cheer loud, sip responsibly, and help us give these bunnies their moment (and maybe a forever home). Let the fluffiest Bowl begin. 🐇✨ #400Conejos #BunnyBowl #ChooseMischief #BigGameWeekend #MezcalMoments #NoBuenoBunny