Proofed

We hope we don’t get anyone in trouble today, but if there was a day to engage in waggish antics, April Fools’ Day would certainly be it. Just don’t tell your boss we told you so. #English #language

How To Conduct A SWOT Analysis https://lnkd.in/e9_jGTqT #editing #proofreading

High-performing content is thoroughly planned and structured so its writers and editors know its objectives, audience, and all those other aspects that are so much more than an article title. Poorly executed briefs result in confusion and cause inconsistency, frustration among your team, and mediocre results. Without a strong brief to guide your writer or editor, your content won’t reach its potential. Your brief should go beyond a title and tell your team how you want your content structured, who it’s aimed at, how long it should be, the tone it should convey, which keywords and links to use, and more. Read more: https://lnkd.in/em2ZfQUC #editing #content

Editor Spotlight: Stacey Colella https://lnkd.in/ekmGPGhT #editing #copyediting

Yes, English can be complicated, partly because one word can be used as multiple parts of speech. Sometimes nouns and verbs look exactly the same, but sometimes you need to add (or subtract) a hyphen. Proofreading carefully (with a dictionary by your side) can help ensure all your sentence parts, including hyphens, are exactly where they should be. #editing #proofreading

We don’t need to tell you that AI is here to stay. In 2025, 95% of marketers used AI in their workflows. 50% of them use AI to write marketing copy, and 75% rely on AI for image and video creation. 60% use generative AI daily, nearly all (94%) plan to use AI for content creation in the future, and 98% plan to spend more on AI SEO in the coming year. If you use AI to create content (and based on these numbers, you likely do), you’re hopefully aware of the pitfalls that come with AI-generated writing, including awkward phrasing, repetition, and hallucinations. And as AI is increasingly used, more people are becoming adept at recognizing AI-generated content. To stand out from the competition, make sure you have a real live human in the loop to edit some humanity back into your content and keep it credible by fact-checking. #content #AI #editing

According to a survey by Zendesk Blog, more than half of consumers will switch to a competing website after only one bad experience. Errors in content—including grammatical issues, misleading or inaccurate data, confusing phrasing, and poor formatting—can all contribute to a poor user experience and push readers to seek out your competition. That’s why all your content should be proofread to check for spelling, syntax, and grammatical mistakes. And if you wrote the content, get someone else to proofread it (as a writer, you’re too close to the material and you’ll likely read what you think is there rather than what is actually there). Whether you have a dedicated proofreader or outsource the work to a proofreading service (like Proofed), make sure your work is error-free or you risk losing clients. #editing #proofreading

Keeping up with the quickly moving world of digital content production can be hard. Roles and needs within businesses are changing quickly, and consumers’ expectations are rising. For many content teams, multitasking may feel necessary to juggle competing priorities—strategy meetings, writing, editing, reviewing, and publishing—under tight deadlines. But while multitasking may seem like a time-saver, it often undermines the very productivity and quality it aims to achieve. Read more: https://lnkd.in/eUYdyP3g #content #contentteam

Best AI Tools for Product Descriptions https://lnkd.in/ecUCQAHG #editing #proofreading

In a word, yes—especially when you consider the hidden costs of in-house editing (salaries, benefits, overhead, employee turnover). A professional editing agency offers speed, consistency, scalability, and expertise that can help prevent expensive mistakes and accelerate content production. Proofed for Business also applies a thorough quality review process, so you can reduce feedback rounds and revisions on your end. Outsourcing also eliminates the need to recruit, hire, train, and retain full-time editorial staff. Freelance editors can offer flexible, affordable, and expert support when you need extra bandwidth, but they may not be available on short notice or may juggle multiple clients, which can affect turnaround times and consistency. We can scale our support up or down as needed, which makes us a flexible, cost-effective solution for both high-volume publishing cycles and one-off campaigns. #editing #content