pep, LLC.

Thrilled to share that we’ve won our first-ever Effie and brought home a Bronze in the Single-Retailer Program – Mass Merchants category for Nestlé Coffee mate: Cold Foam My Drink. 🥉 This recognition means a lot because Effies celebrate work that actually works. From insight to execution, this campaign was all about meeting consumers where culture and cravings collide — and turning a simple coffee ritual into something people genuinely wanted to share, try, and talk about. Huge thank you to our partners at VML, Vizer, and our incredible pep team who helped bring this campaign to life. First Effie down… definitely motivated for more.   #EffieAwards #MarketingEffectiveness #Coffeemate #CPGMarketing #pep Rebecca Brezel Tracie (Jones) Cohen, PMP Effie Worldwide

What an amazing time we had at Event Marketer's Experiential Marketing Summit in Las Vegas! 🎰✨ Lauren Graves and Katelyn P. spent the week soaking up the latest trends, strategies, and innovations, shaping the future of brand experiences. If there’s one overriding theme from this year’s summit, it’s this: The consumer experience is sacred. Here are our top 3 takeaways from EMS that every brand should keep top of mind: 1. Less is more (Lean into existing behavior) 🎯 The less decisions a consumer has to make, the more engaged they will be. Keep it simple and meet them where they already are. 2. Gamification + Nostalgia = The ultimate cheat code 🕹️ We can see so many brands doing this right now by tapping into childhood memories and playful competition. If you can make a consumer feel nostalgic while keeping them actively engaged through a game, you’ve won. 3. Block out the noise and protect the experience 🛡️ It’s easy for activations to get cluttered by competing KPIs, pushy stakeholders, or partners chasing short-term dollars. The loudest message from the stage? Stay true to your core objectives. Prioritize genuine connection over bloated metrics. If the experience is incredible, the ROI will follow. A huge thank you to the organizers and speakers at EMS Las Vegas for an inspiring week. Our team is fired up and ready to put these insights into action! 🚀 To our network: What’s the most memorable brand activation you’ve experienced lately? Let us know in the comments! 👇 #EMS2026 #ExperientialMarketing #EventMarketing #BrandActivation #pep 

Still Buzzing from the Sweets & Snacks Expo! Last week, our own Susan Goodyear and Rebecca Brezel soaked up the innovation at the Sweets & Snacks Expo, and the energy was contagious. From new product launches to insightful conversations around shopper loyalty, it was clear the future of the industry is all about creating smarter consumer connections. We're bringing all that inspiration back to pep, more excited than ever to build the purchase-driven promotional campaigns that get results. Let's create something brilliant together! #SnackandSweets #Innovation #Loyalty #Conversion #pep

Great creative starts with great partnership. 🎨 Our creative team blends strategic thinking with design expertise to shape meaningful brand experiences across every touchpoint. #creativeagency #pepcreative #creativepartners #design #pep 

Loved partnering with VML on Wendy’s Rewards Drops—blending loyalty, timing, and fan-first thinking into a campaign built to move.

Meet the Passionate Incentives Strategists Who Love Driving Your Promotion KPIs. At pep, we believe true consumer promotion success starts with a brilliant strategy. Our dedicated Consumer Activation Planning experts don't just execute; they passionately craft year-long strategies designed to hit your KPIs, driven by a genuine love for strategic planning. Their expertise and passion elevate client results. Swipe to meet some of them! #ConsumerActivation #PromotionsStrategy #MarketingPlanning #ClientKPIs #pep Carissa Seminati, Emily Meek Felix and Emmi Carroll

We had an incredible time last week in New Orleans at Shop! Association Marketplace 2026 It was a great opportunity to connect with clients, partners, and industry leaders, while exploring the latest ideas and innovations shaping the retail display industry. A special shoutout to our display leaders Tammy Morgan, Forrest Irwin and Steve Wilson, who represented pep. We were especially proud to see Tammy and Steve serve as judges for the OMA Awards — no easy task with so many outstanding entries. From Breville’s baristas to the live New Orleans brass band welcoming guests, the event had a great energy from start to finish. Add in the insightful conversations and thought-provoking sessions, and it was truly a memorable week. We’re grateful to have been part of it and excited for what’s ahead. #pep #ShopMarketplace #RetailDisplay #ShopAssociation #RetailInnovation

At pep, we believe that career progression is a dynamic and deeply personal journey, often shaped by individual drive and a keen eye for opportunity. Tim Oliver's impressive path perfectly exemplifies this, having grown with us through multiple roles since graduating college and now leading pivotal advancements. "Stay open to change—you never know what opportunities it can unlock. Throughout my career, I’ve focused on automating the menial tasks that bog down me and my teammates. So when the chance came to help shape pep’s AI approach, I jumped at it. Now, we’re building tools that let our teams hand off the mechanical, repetitive work to AI and spend more time on the strategic, knowledge driven parts of our business." His dedication is not just shaping his own career, but also fundamentally transforming how pep operates, empowering our teams to achieve more. #pep #careerjourney #inspiration #leadership #careerpath #AI #innovation

Today, we recognize Mental Health Awareness Month — a reminder that mental well-being is just as important as physical health. At pep, we believe that supporting mental health is not just a one-day conversation, but an ongoing commitment. We are dedicated to creating a workplace where people feel safe, supported, and empowered to speak openly, seek help, and take care of themselves and one another. #pep #MentalHealthAwarenessMonth #WellbeingAtWork #EndTheStigma #WorkplaceCulture #MentalHealthMatters

As we kick off the year, we’re proud to celebrate our Q1 pepStars — teammates who consistently go above and beyond, raise the bar, and help make pep an exceptional place to work. Please join us in congratulating our Q1 winners! #pep #pepStars #EmployeeRecognition #CompanyValues