Profiles by Kantar

Are your survey scales clarifying opinions or adding noise? Response scales shape how people interpret and answer your questions, which can impact bias and consistency. Quick pre-launch check: - Match the scale to your objective - Be intentional with anchors + number of points - Make sure it’s mobile-friendly - Test if you can Want more practical examples and best practices? Discover more tips here: https://hubs.ly/Q044xj250 #SurveyDesign #MarketResearch #QuestionnaireDesign #DataCollection

When a hacking incident happens, the question consumers ask isn’t “Who’s at fault?”, it’s “Can I still trust you?” The good news: trust can be rebuilt. Our research shows people pay close attention to what happens next... timely updates, plain-language communication, and visible improvements go a long way. The brands that recover best treat the response as a customer-care moment, not just a security task. If your brand faced an incident tomorrow, what would you do in the first 24 hours to reassure customers, and in the next 30 days to prove it? Read more here: https://hubs.ly/Q042W2hB0 Profiles by Kantar

Data is powerful, but the real advantage comes from understanding people behind the numbers. At Profiles by Kantar, we connect brands with real audiences to turn survey responses into meaningful consumer insight. How are you currently validating that your data truly reflects your customers’ real-world behavior? Learn more here: https://hubs.ly/Q03_03xx0

⁉️ More companies are asking one #urgent #question: what is #cybercrime doing to our #brand #trust, and what could it #cost us? ⁉️ #Globalcybercrime now costs 💸 $10.5 trillion (yes - TRILLION!!!) a year and rising. But the greatest risk is #reputational. Trust can be lost overnight, impacting revenue and growth. 🔎 Profiles by Kantar latest Thought Leadership found 2/3 of #consumers are #concerned about #hacking, and a #cyber incident is seen as just as damaging as senior leadership being involved in #illegal #activity. ➡️ With major brands already hacked in 2025, the #risk is real. Cybersecurity is not just an IT issue, it is a #commercial #issue.  When trust falls, customers spend less and #switch #brands. 📩 If you would like to #explore what this means for #your #brand and industry, just drop me a text here. The full article below in the comments for more detail.

Are your survey scales clarifying opinions or adding noise? Response scales shape how people interpret and answer your questions, which can impact bias and consistency. Quick pre-launch check! - Match the scale to your objective - Be intentional with anchors + number of points - Make sure it’s mobile-friendly - Test if you can Want more practical examples and best practices? https://hubs.ly/Q041D6LJ0

In survey research, strong data starts with smart screening. Profiles by Kantar training module, “Mastering Screening Questions for Online Survey Research,” shows you how to build screeners that consistently connect you with the audiences that matter most. How are you currently validating that your screeners are filtering in the right respondents? Access the module here: https://hubs.ly/Q03_099M0 #ScreeningQuestions #SurveyDesign #DataQuality #MarketResearchTips

Major sporting events create major attention, but attention alone doesn’t guarantee results. With Six Nations Rugby starting this week, brands are asking: Is our campaign landing? Who’s engaging? How are competitors showing up? Research around sporting moments helps teams: - Measure campaign effectiveness - Understand audience engagement - Benchmark competitive context Planning activity for Six Nations Rugby or the FIFA World Cup? Let’s build a measurement plan that supports decisions before, during, and after matchday! https://hubs.ly/Q041Fplh0

Consumers are adjusting fast: in our latest snapshot, 32% say inflation is their biggest financial concern, 60% say their spending has stayed about the same over the last six months, and 68% feel confident using digital tools to manage their finances. Read the full piece: https://hubs.ly/Q03ZdTWk0 #FinancialServices #ConsumerTrends #MarketResearch #DigitalBanking Profiles by Kantar

Making data-driven decisions “the norm” isn’t about more dashboards, it’s about the habits and foundations behind the data: sharp question design, mobile-first surveys, strong fieldwork and fraud prevention, and turning results into clear stories people can act on. Read it here: https://hubs.ly/Q03ZdCWz0 #MarketResearch #DataDriven #DecisionMaking #SurveyDesign Profiles by Kantar

If you’re concept testing to boost ROI, the “how” matters as much as the “what.” This Profiles by Kantar piece shares five practical ways to strengthen your approach, from testing early and often, to using flexible survey solutions, partnering with experts, and protecting your results from fraud. Read it here: https://hubs.ly/Q03ZdDJX0 #MarketResearch #ConceptTesting #Innovation #SurveyDesign #DataDrivenMarketing