Katie Stanforth said it better than we could. The old forecasting playbook didn't fail because it was wrong. It failed because the world it was built for doesn't exist anymore. GTM used to be predictable enough that you could look two quarters back and trust the patterns. That's not true today. This clip from her session with Chad O'Connor is worth your time.
We didn't abandon the old forecasting playbook because it was bad. We did it because it stopped working. 😶 The reason our old operations-first forecasting models and conversion rates held up for so long? Go-to-market was static. You could look two years back, quarter over quarter, and the patterns still applied. The rules still held. That's no longer the world we're operating in. GTM is changing every quarter. Sometimes every month. And with AI in the mix, the pace isn't slowing down. So while some of the fundamentals still matter, the way we think about forecasting has to evolve with it. Had a great conversation with Chad O'Connor last week and this is the piece I find myself coming back to most. 🎯 If you missed the session, here’s a clip. Any forecasting habits you've had to unlearn recently?