Partner in Publishing

The strongest campaigns treat every asset as part of a larger story. From a one-pager to a webinar, each piece should know its role in moving your audience closer to a decision. Rylee Thomas, Marketing Associate, breaks down how to build content with that kind of intention from the very start. Before you create your next asset, get clear on these three things: 1️⃣ Who is the specific person seeing this piece, and where are they in the journey? 2️⃣ How does this asset connect to the next touchpoint in your campaign? 3️⃣ What do you want your audience to do, think, or feel after engaging with it? Conferences, webinars, and white papers are not standalone deliverables. When they are linked together with purpose, they carry your audience through a story that builds trust and drives action. #PartnerinPublishing #EdTechMarketing #EdTech #MarketingStrategy

You have 3 seconds to earn the next 30. Split-second scroll decisions happen before a viewer even registers what they're watching. The algorithm rewards watch time, and watch time starts with attention. The hooks that stop the scroll: → A surprising visual → A bold opening question → A statement that makes someone stop and think Our Video Marketing Strategist Manager, Renée Kennedy, explains that a strong hook signals to the viewer that what comes next is worth their time. Get that right, and your message reaches a much larger audience. What's the best hook you've seen lately? #EdTech #PartnerinPublishing #EdTechMarketing

We partnered with a national tutoring company that had been shaping students' futures for over 20 years. They had an incredible story to tell. They just needed the infrastructure to tell it. Here's what we built together: → A full messaging framework, brand voice guide, and AEO strategy to position them as the authoritative voice in personalized, in-person tutoring → A 10-question FAQ library turned into 60+ assets across blogs, reels, carousels, email, Instagram, Facebook, and Reddit → A Tutor Council program: we developed the interview guide, filmed five tutors on camera, edited the footage, and published short-form reels across Instagram and Facebook → 10 SEO and AEO-optimized blog posts built to surface in both traditional search and AI-driven platforms like ChatGPT and Perplexity → A comprehensive Reddit strategy to help the brand show up authentically in the conversations parents were already having → A 6-month customer advocacy roadmap to turn satisfied families into active brand ambassadors Two months after launching the social content program, the numbers started climbing: 📈 Instagram reach up 652% 📈 Instagram views up 135% 📈 Facebook visits up 188% 📈 Facebook content interactions up 100% But the metrics only tell part of the story. What we're most proud of is what we left behind: a repeatable content system the team can own, built around the voices of the tutors who show up every week and the students whose lives they're changing. That's the PIP approach. We treat content as infrastructure for future-ready marketing. Read the full case study → https://lnkd.in/eiBQZMr8 #PartnerinPublishing #EdTech #EdTechMarketing #ContentMarketing

One of the most rewarding projects you can take on is giving a brand a fresh coat of paint. In this clip, our Associate Project Manager of Digital Services, Felipe Gonzalez, breaks down a recent project at PIP that touched every corner of a client's brand: → Web design → UX/UI → Social media → Full visual identity The client was ready for a refresh, and we got to be the team that made it happen. But watching it all come together was only part of the reward. After the refresh, the client's team started feeling more connected to their brand. When a brand's visual identity reflects the quality of work its team is doing, employees start identifying with it more strongly and sharing branded content with confidence. That kind of alignment between the work and the brand is one of the most underrated outcomes of a rebrand. #EdTech #PartnerinPublishing #EdTechMarketing #MarketingStrategy

Selling into EdTech is hard when you've never worked inside it. You know the product, but you don't know the customer's world, and customers can feel that distance the moment a conversation starts. PIP SDR Michael Armand puts it simply in this video: ➡️ He joined a team made up largely of former educators, each bringing real classroom experience into the work. ➡️ They helped him understand how clients actually think about problems, what frustrates them, and what they're really looking for. ➡️ Now, he finds himself stepping into the customer's shoes before a call even begins. When your team has lived inside the industry they serve, that kind of customer intuition develops naturally over time. PIP has spent 18+ years working exclusively in EdTech, which means when our team talks to clients, they're drawing on real classroom experience, real institutional knowledge, and real frustration with products that overpromised and underdelivered. That depth shows up in every single conversation we have. What's one thing your team does to get closer to your customers? Drop it in the comments below. #EdTech #SalesEnablement #EdTechMarketing

Client experience compounds the same way interest does. The teams that build client experience into how they operate are the ones who build reputations that outlast any single project. In this clip, our CEO, Kevin O'Sullivan, shares the mindset behind 18 years of client relationships built on trust and consistency. It starts with these questions: 1️⃣ Are we asking the right questions? Every update call, we go beyond project status. We ask about the organization, the bigger picture, and the context that shapes what they actually need. The goal is to understand the client's world well enough that we're bringing solutions before they even have to ask. 2️⃣ What did we do above and beyond this week? This question is on the agenda of every internal meeting as a standard, every single week. It keeps the whole team oriented around the client experience. 99.9% of our business comes from referrals, and Kevin will tell you it's because above-and-beyond has a system behind it. When you ask these questions on every call with every client, the reputation builds on its own.

Every subject needs its own visual language. Renée Kennedy, our Video Marketing Strategist, has built videos for refrigeration courses, automotive technology, outer space, healthcare, and chemistry. Here's the framework she uses to find the right visual language for any subject: 1️⃣ Understand the audience first. Who is actually watching this? 2️⃣ Identify the emotional tone. Should this feel technical, inspiring, accessible? 3️⃣ Find 1 visual metaphor that anchors the concept. 4️⃣ Match the pacing to the complexity of the content. 5️⃣ Test whether a stranger would understand it in the first 5 seconds. The range of subjects keeps the creativity sharp and the framework keeps the quality consistent. What subject would you find hardest to build a visual language for?

Before we write a single campaign for an EdTech partner, we sit down together and build the foundation that makes everything else work. That foundation is a messaging handbook. Here's what goes into it: ✦ The questions your audience asks out loud ✦ A clear map of who you're talking to and where they're starting from ✦ Honest answers to the objections before they come up ✦ The proof points that build trust When it's built well, campaigns convert faster, sales conversations land cleaner, and the brand finally sounds like itself across every channel. Swipe to see exactly how we build it. 👉 #EdTech #MarketingAgency #PartnerinPublishing #EdTechMarketing