Osano

This week's #PrivacyInsider takes a look back at the break-neck pace of enforcement actions since 2025. Plus: 🕵 Report finds data brokers’ opt-outs built to fail 👶 CA legislators exempt Linux from age verification 🤖 EU delivers high-risk AI guidelines ➕ And more!

In today's #PrivacyInsider, we cover the privacy implications of Google's new line of smart glasses. Plus: ⁉️ Stronger privacy laws associated with more access to data 🔞 Mozilla warns UK against VPN bans 💲 Surveillance pricing bans gain traction ➕ And more!

🎸 No guitarist would rely on an out-of-tune instrument. Likewise, Fender wasn't willing to manage its privacy program on tools that were out of tune with its commitment to customer privacy. That's why they chose Osano to manage cookie consent. Osano and Fender harmonize together by: 🍪 Centralizing cookie consent across business units and geographies 🔍 Streamlining the process of vetting new analytics vendors 🤝 Enabling Fender's legal team to be a proactive privacy partner to the business Check out our case study and hear the sweet sounds of privacy peace of mind 🤟 https://pvcy.me/4tDPyiv

📈𝗗𝗮𝘁𝗮 𝗣𝗿𝗶𝘃𝗮𝗰𝘆 𝗜𝘀 𝗮 𝗚𝗿𝗼𝘄𝘁𝗵 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 Protecting customer data is more than a legal or IT obligation. It can be a meaningful driver of business growth ⬇️ In a Journal of Marketing study, researchers analyzed 360 real-world company announcements about new or improved privacy practices over 14 years. They found that markets consistently rewarded firms that took privacy seriously, especially companies that had previously experienced data breaches. The researchers also connected privacy practices to customer behavior using brand-level data from Osano and YouGov. Brands with strong privacy reputations saw a 12.31% increase in customer patronage. Experimental evidence explains why: Strong privacy practices increase trust and reduce concern, leading to higher purchase intent. For leaders, the message is clear: Make privacy visible, proactive, and central to the customer experience, not just a back-office requirement. 👀Learn more in this excellent piece from Harvard Business Review: https://lnkd.in/epweKhQV The full study by Jordan Moffett, Natalie Chisam, Kelly Martin, and Robert W. Palmatier is available here: https://lnkd.in/ghypXF3G

In this edition of the #PrivacyInsider, we cover a record-breaking CCPA fine and a new privacy lawsuit out of Texas, each involving data brokers. Plus: 🎓 US gov seeks testimony on Canvas cyberattack ➰ EU weighs closing the VPN loophole, 💸 TikTok rolls out ‘Pay or Okay’ model in UK ➕ and more!

⌛ Join Osano's Matt Davis and Mark Brown TOMORROW as they shed light on what's missing from marketing data strategies! Nothing stings more than planning a holistic campaign, only for Legal to torpedo all the work you've spent weeks and months on just because your data was unconsented. Don't leave this crucial step out of your data strategy--register here and discover how to activate data confidently and compliantly. 👉 https://pvcy.me/4ujq8YD

Trust is no longer just a brand value. It’s a growth strategy. In a new article for the ANA, Shane Coker discusses how data privacy has grown beyond mere compliance and has become a crucial advantage for modern marketers. The article highlights the changing consumer expectations and increasing regulatory scrutiny, making a strong case for why privacy and transparency should be central to effective marketing strategies. Read more: https://lnkd.in/gQJqCpEa

Marketers might feel data privacy isn’t in their job description. But brand trust is—and today, trust and data privacy are inextricable. 🤝 Our SVP of Marketing, Shane Coker, wrote about exactly that in the latest issue of the Association of National Advertisers' magazine. Drawing on his experience at Facebook during the Cambridge Analytica scandal, Shane makes the case that privacy-first marketing isn't giving something up—it's building something your competitors simply can't replicate. A few things worth reading for: 💪Why consumer trust is a measurable marketing KPI 📊 How the shift to first- and zero-party data creates a durable audience asset 📝 Three practical steps to align your marketing team with privacy from the start Check it out 👇 https://pvcy.me/4wfNvUd

In today's #PrivacyInsider, we cover the FTC's opt-in consent order for a data broker. Plus: 🇺🇸 EPIC weighs in on the SECURE Data Act 👕 Irish regulators investigate Shein 🎧 AI transcription = wiretap risk ➕ And more!

Data-savvy marketers are detail-oriented, hard-working people. 💪 You've audited your data. Implemented your martech stack. Rebuilt your attribution model from scratch after signal loss. But there's one piece most marketers haven't planned for—and without it, none of that data can be legally activated. Join us for a free 30-minute webinar on how to add the missing ingredient to your future-ready data strategy. We'll cover: ➡️ What consent management actually is (hint: it's more than just a cookie banner) ➡️ Why it's foundational to any modern data strategy ➡️ How to put it into practice so your data can finally do its job 📅 May 14th | 🕐 1 PM EST 👉 Register here: https://pvcy.me/4utviRo #DataPrivacy #MarketingStrategy #ConsentManagement #FirstPartyData #DigitalMarketing