Nutrabolt’s cover photo
Nutrabolt

Nutrabolt

Retail

Austin, Texas 24,435 followers

Nutrabolt is the human performance company.

About us

Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles. The company’s disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4 Energy® (one of the fastest-growing energy drink brands in the U.S. and the #1 selling global pre-workout brand), XTEND® (the #1 post-workout recovery brand in the U.S.), and Cellucor® (an award-winning sports nutrition brand created in 2002). Since its founding 20 years ago, Nutrabolt has set out to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the globe who are making healthy, active living a daily priority. Nutrabolt’s portfolio, which is distributed in over 150 countries, is sold through the company’s own DTC platforms, Amazon, and other third-party e-commerce marketplaces, and is available at leading retailers across the U.S., including Walmart, Target, 7-Eleven, Walgreens, Kroger, H-E-B, Wawa, Publix, GNC, and the Vitamin Shoppe. For more information about Nutrabolt, please visit www.nutrabolt.com and follow Nutrabolt on LinkedIn. You can also follow C4 Energy® on Instagram, Facebook, and Twitter.

Website
http://www.nutrabolt.com
Industry
Retail
Company size
201-500 employees
Headquarters
Austin, Texas
Type
Privately Held
Founded
2002
Specialties
Premium, Innovative Dietary Supplements, Premium, Best-in-Class Package Design, Active Nutrition, Functional Beverage, and Health and Wellness

Locations

Employees at Nutrabolt

Updates

  • Nutrabolt reposted this

    View organization page for e2open

    167,895 followers

    Nutrabolt has selected e2open as a strategic partner for their digital supply chain transformation strategy. Expanding upon their use of our Transportation Management, Parcel, and Global Trade Management applications, Nutrabolt has added Demand Planning, Supply Planning, and Multi-Echelon Inventory Optimization (MEIO) applications to increase productivity and ensure supply as the company prioritizes scalable solutions to manage the complexities of growth. 👏 Learn more in the full press release: https://bit.ly/4iAPU3O

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  • Our teammates had a blast celebrating the launch of C4 Energy's newest brand campaign: ‘Made for Athletes. Certified for Sport.®’ To bring it to life for our people, Nutrabolt hosted bracket challenges, a basketball shooting contest, and the first-ever C4 Combine at our headquarters. Eight winners came out on top and celebrated in style with exclusive swag and C4 Liquid Gold — just like this year’s college basketball champs! The Certified for Sport era is just getting started. We can’t wait for what’s next! #LifeatNutrabolt #CertifiedForSport 

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  • Nutrabolt reposted this

    C4 Energy, owned by Nutrabolt, has been carving out a niche within the better-for-you energy drinks space by flexing its sports expertise. C4 initially started out as a pre-workout mix in locker rooms across the country; this year, it’s set to generate $1 billion in sales. C4 owes much of its growing brand awareness to the various deals it has struck with sports teams and leagues. Back in 2021, C4 struck its first-ever major league sports partnership when it sponsored Austin FC. Its first-ever global marketing campaign that same year featured then-NFL draft picks Justin Fields and Kyle Pitts, Lonzo Ball of the Chicago Bulls, and WNBA star Te’a Cooper. Since then, C4’s momentum has only grown. 📰 Read the full story here: https://lnkd.in/ePTqaStG In this piece by Gabriela Barkho, we speak to Katie Geyer (Tershel), and Anjali Bal of Babson College.

  • Nutrabolt’s portfolio of performance-oriented brands fuel and energize active lifestyles. And this week, Nutrabolt’s Director of Performance and C4 Celebrity Trainer Eric Rakofsky hosted the ‘We Are Austin’ crew at our headquarters and shared how C4 Energy, Cellucor, and Bloom Nutrition can elevate any daily wellness routine. From building muscle with Flavored COR-Performance® Creatine to boosting productivity with Bloom Sparkling Energy, Eric has you covered! Watch the full segment here ⬇️ https://lnkd.in/eskYsSdQ

  • Now, this is bottle-popping news! 🍾 Just ahead of the biggest weekend in college basketball, C4 Energy has dropped one of its most exclusive products yet: C4® CH4MPAGNE Liquid Gold. Encased in sleek, custom-designed packaging, it’s filled to the brim with premium performance ingredients and a glorious citrus flavor that pairs well with confetti.  Want to celebrate like a champion? Claim your bottle here ⬇️ 

    View organization page for C4 Energy

    8,446 followers

    ⚠️🍾 C4 CH4MPAGNE: LIQUID GOLD IS LIVE 🍾 ⚠️ If you thought your bracket wasn’t obliterated enough, we armed the remaining four C4 Bracket Breaker athletes with Liquid Gold on no other day than 4/4. Nothing beats the thrill of victory… except blasting your fellow champions with top-of-the-line, energy-packed rocket fuel. This new, exclusive flavor and bottle is the most epic victory accessory in the long history of victory accessories. And now it can be yours for the poppin’. Reserve your bottle now: https://lnkd.in/g3pVprjE

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  • Nutrabolt reposted this

    View profile for Nicola Walker

    National Account Manager | Travel & Out Of Home | at Nutrabolt

    Vendex is here, and so are we! C4 Energy is ready to go at Stand 19A—come see why we’re the fastest-growing sugar-free energy drink brand in the UK. Whether you’re looking for the perfect product for your machine or just need an energy boost, we’ve got you covered!

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  • Ahead of the most exciting time of the season, C4 Energy has signed 128 collegiate basketball players in a first-of-its-kind NIL program. 🏀⚡   This power move is the next big play in the ‘Made for Athletes. Certified for Sport.®' campaign. Dubbed the ‘C4 Bracket Breakers,’ this elite squad features one standout player from each men's and women's team, including Johni Broome, Mark Sears, Madison Booker and Lauren Betts.   C4 Energy will fuel these athletes as they rewrite headlines, defy expectations, and bust brackets nationwide. Stay tuned! https://lnkd.in/eGfuZisA 

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  • C4 Energy's new brand campaign, ‘Made for Athletes. Certified for Sport®,’ is here! This creative platform reinforces C4's position as the premier performance energy brand for all athletes. With bold digital content, high-visibility placements, notable athlete partnerships, and major sports integrations, it will bring C4 Energy’s NSF® certification to life and highlight the key benefits and ingredients that fuel our products. “This campaign marks the latest chapter in educating consumers on our dedication to athletic performance and ingredient safety, while also underscoring our commitment to sports,” said Nutrabolt Chief Marketing Officer Robert Zajac. Read the official announcement here: https://lnkd.in/ejJZrJuh 

    View organization page for C4 Energy

    8,446 followers

    ⚠️ WARNING: C4 IS MADE FOR ATHLETES ⚠️ Trusted by athletes. Verified for safety. Certified for Sport®. Positive side effects may include gameday readiness, sudden flexing in reflective surfaces, heat check tendencies, spontaneous PR breakage, and unmistakable tingles of invincibility. Whether you’re battling for rings or playing for pride - we’re made for every athlete from the elite to the everyday. C4. Made for Athletes. Certified for Sport® ✔︎ *Certified for Sport® is a registered trademark of NSF.

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