NielsenIQ’s cover photo
NielsenIQ

NielsenIQ

Information Services

Chicago, Illinois 1,358,918 followers

The world's leading consumer intelligence company.

About us

NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

Website
https://niq.com/
Industry
Information Services
Company size
10,001+ employees
Headquarters
Chicago, Illinois
Type
Privately Held
Founded
1923

Locations

Employees at NielsenIQ

Updates

  • View organization page for NielsenIQ

    1,358,918 followers

    Meet 𝗕𝗔𝗦𝗘𝗦 𝗔𝗜 𝗦𝗰𝗿𝗲𝗲𝗻𝗲𝗿 — a real-time, AI-powered idea screening tool designed to help brands move faster without sacrificing confidence. Built on NIQ’s behavioral data and enhanced with Generative AI, this new solution is how we’re helping brands stay ahead in the age of hyper-innovation. See the full announcement below ⬇️

    View organization page for NIQ for FMCG

    5,238 followers

    You’re under pressure to move faster, but how can you be sure your ideas will work? With BASES AI Screener, you don’t have to choose between speed and confidence. ⏵ Evaluate ideas in minutes ⏵ See what drives interest and differentiation ⏵ Make informed decisions before investing further Now available in 5 markets for major categories, with more countries being added every week. Screen more ideas, spend less time, and focus on what truly matters. Scale your innovation process—without stretching your resources. Read the full announcement: https://lnkd.in/g2d4R2mE

    • No alternative text description for this image
  • View organization page for NielsenIQ

    1,358,918 followers

    Don't scramble for your accommodations – there's only a few days left to lock in your special room rate for #NIQC360! 🚨 DEADLINE: Friday, May 7 The Diplomat Beach Resort in Hollywood, Florida bookings: 👉 https://lnkd.in/erTE3Eaz With speakers like Daymond John, José Andrés, Scott Galloway, and TikTok Shop's Ajay Salpekar, rooms are filling fast! Wake up to ocean views before diving into a day of industry insights and connections. Your future self will thank you for booking that room today! See you June 2-5 for our Quest for Next! #NIQC360 #RetailInnovation #ConsumerInsights #QuestForNext

    • No alternative text description for this image
  • View organization page for NielsenIQ

    1,358,918 followers

    📦 Asia Pacific is shaping the future of e-commerce. With China and Korea leading global online retail penetration—and rapid growth in India, Indonesia, the Philippines, and Vietnam—the region is fast becoming the epicenter of digital commerce evolution. By 2030, e-commerce is expected to account for 30% of FMCG sales in APAC. For more insights like this👇 follow us at 👉 NIQ for Digital Commerce

    View organization page for NIQ for Digital Commerce

    29,627 followers

    China and Korea lead the world with online sales capturing the largest % share of total retail sales, while India, Indonesia, Philippines and Vietnam are growing rapidly. Many of the fastest growing e-commerce markets are in Asia Pacific. E-commerce is projected to claim 30% of FMCG sales in the region by 2030. We offer crucial insights into this rapidly evolving market such as: • Details of the state of e-commerce in the region • The drivers of online consumer spending • Emerging trends such as quick commerce and social commerce Get exclusive details here👇 https://lnkd.in/gj2u5QEH

    • No alternative text description for this image
  • View organization page for NielsenIQ

    1,358,918 followers

    In the battle for shelf space and consumer attention, AI-powered pricing is your competitive edge. At #NIQC360, our Shelf Economics track reveals how leading brands are: Developing dynamic pricing strategies responsive to market conditions Using consumer analytics to optimize assortment decisions Leveraging AI to predict price elasticity with unprecedented accuracy Don't navigate today's complex global economic environment with yesterday's tools. Join us June 2-5 at The Diplomat Beach Resort in sunny Hollywood, FL to master the new science of shelf economics. 👉 https://lnkd.in/eUXXippk #ShelfEconomics #PricingStrategy #RetailAnalytics #AI

    • No alternative text description for this image
  • View organization page for NielsenIQ

    1,358,918 followers

    How do you find Your Next growth opportunity in today’s evolving retail landscape? At last year’s C360, we asked industry leaders how they leverage data to stay ahead of the curve. Alber Ahmad, Associate Client Director at NIQ, shared how capturing the full view of consumer behavior—from traditional retail to emerging digital channels—unlocks deeper insights for brands. Are you ready to find Your Next winning insight with NIQ’s Full View™? Work with us today: https://lnkd.in/eJ23sviQ

  • View organization page for NielsenIQ

    1,358,918 followers

    BASES AI Screener uses synthetic respondents powered by real-time NIQ behavioral data, so you test fast and smart. Make confident decisions based on what consumers are doing right now: https://lnkd.in/dNDNwHEc

    View organization page for NIQ for FMCG

    5,238 followers

    Fast results don’t mean much if they’re based on the wrong data. That’s why BASES AI Screener uses synthetic respondents powered by current NIQ behavioral data. You get accurate, up-to-date feedback to guide your next move, within minutes. You’ll screen ideas against up-to-date behavior, not outdated assumptions, so your innovative decisions are based on what your consumers are doing right now. Because what matters isn’t just testing fast. It’s testing smart. See how you can start making more confident decisions today: https://lnkd.in/gZM8ig25

  • View organization page for NielsenIQ

    1,358,918 followers

    We’re excited to announce our new partnership with The Trade Desk, integrating our industry-leading shopper and geo-based audiences into their global marketplace. Advertisers will now get access to audiences based on the world's largest collection of omnichannel shopping data, and advanced audiences from MRI-Simmons for laser-focused targeting. Our new Consumer Canvas brand is here to revolutionize audience-based solutions across the advertising ecosystem. Check out the full press release below for all the details! 👉 https://lnkd.in/eUZieZFe #DataPartnership #ConsumerIntelligence

    • No alternative text description for this image
  • View organization page for NielsenIQ

    1,358,918 followers

    The difference between a fad and a breakthrough? Strategy. At #NIQC360, our "Your Next Innovation" track helps you transform bold ideas into commercial successes. Find out how to build innovation pipelines aligned with evolving consumer habits, methods to evaluate innovation risk vs. Reward, and strategies to accelerate time-to-market (while maintaining quality)! Join innovative leaders from across retail and CPG as they share real-world case studies and practical frameworks this June 2-5 in Hollywood, FL. Register: https://lnkd.in/df6W6Bgg #InnovationStrategy #ProductDevelopment #CPGInnovation

    • No alternative text description for this image
  • View organization page for NielsenIQ

    1,358,918 followers

    National brands 🤝 Private labels The future of retail is about collaboration. At #NIQC360, our Collaborative Growth track explores how brands and retailers can partner to drive category expansion. You'll learn how to: - Create win-win scenarios that grow the total pie - Develop complementary portfolio strategies - Use data collaboratively to identify white space opportunities The most successful companies in 2025 will master these partnerships. Will you be among them? Register today, here: https://lnkd.in/eeTdtqTW #CollaborativeGrowth #RetailPartnerships #CategoryManagement

    • No alternative text description for this image

Affiliated pages

Similar pages

Browse jobs