Newborn Evolution LLC

Did you know that Imposter Syndrome affects 75% of women executives?  (According to KPMG) And did you know that having the right leadership strategies can actually turn Imposter Syndrome into a source of strength? Join me and Women in Wine Caucus New Jersey (Garden State Wine Growers Association) at this live-in-person event where I will introduce you to three key types of network leadership that will help you grow your influence.  Learn practical tools to lead with confidence and expand your professional reach. Join Joanne Newborn on Saturday, June 13 from 11am-2pm  ET at the Alice Paul Institute with a Rosé wine tasting and small bites. Newborn Evolution LLC Evolution is a proud member of the Garden State Wine Growers Association. #impostersyndrome #empowerment #leadership #confidence #networking #wine #roseday 

Did you know that having the right leadership strategies can actually turn Imposter Syndrome into a source of strength? Leadership needs to assimilate and adapt to the dynamics of networks. Focusing on the quality of your connections, how energy and information flow through your connections, and the development of a heightened awareness. Network leadership allows you to leave the worries behind and embrace a mindset of stability and confidence. Join me for an intimate executive roundtable discussion at the Groundbreaking Women in Construction Conference in San Diageo, CA on June 15, 2026. At this unique live-in-person event I will introduce you to three key types of network leadership that will help you grow your influence.  Learn practical tools to lead with confidence and expand your professional reach. #impostersyndrome #empowerment #leadership #confidence #networking 

Did you know… • 73% of shoppers say detailed product content is the #1 reason they click “Buy.” • 67% of shoppers consider product images “very important” in purchase decisions. • 34% of shoppers purchased from a different brand than originally planned because of information they found online. The digital shelf is now influencing purchase decisions long before consumers ever enter a store Our June Executive Forum Panel Discussion will unpack what’s actually working right now—from fixing content gaps that cost real sales, to aligning brand storytelling with retailer execution, to accelerating innovation launches on the digital shelf. If your team isn’t actively optimizing PDPs today, you’re not just leaving revenue on the table—you’re risking relevance during the most critical selling season of the year. Bring your questions for this high level discussion. Why you should consider joining the conversation: -Our Executive Forums are exclusive and by invitation only -We will be sharing expert insights during the forum from decades of experience in the Beer, Wine & Spirits Industries -You will have the opportunity to have real-time conversations with high- level leaders like yourself, in the Alcohol Beverage Industry who are facing similar challenges -This is a great opportunity to expand your network leadership skills -All attendees will receive a high-level recap of the most pertinent key takeaways Wednesday, June 24, at 12:00 noon ET, "How Beverage Leaders Can Turn PDP Content Into a Revenue Engine by Q3 — Before Holiday Sales Acceleration" RSVP in the link below or request an invite. Deborah Brenner Emily Bibeault Joanne Newborn

AI can generate answers in seconds. (Full confession - it generated PART of this but not ALL of this post) As AI becomes more integrated into the workplace, the ability to think critically, challenge assumptions, navigate ambiguity, and make sound decisions under pressure will become even MORE valuable. That’s the focus of my upcoming talk: “The High-Performance Edge: AI and the Evolution of Human Decision-Making.” Join Joanne Newborn and Women of the Vine & Spirits for my June 11 talk, where I will be exploring how leaders can strategically partner with AI while keeping humans at the center of risk assessment, decision making and work flows. AI is a great TOOL that absolutely works well with HUMAN oversight, input, and strategic thinking. #Leadership #AI #CriticalThinking #FutureOfWork #ExecutiveLeadership #Innovation   (see comments for the link)

Excited to share that I’ve officially taken on the role of Fractional General Manager for a winery focused on growth, operational excellence, and long-term strategic execution. The wine industry continues to evolve rapidly, and I’m looking forward to partnering closely with the team to strengthen operations, support the people behind the brand, and help drive the next phase of growth and innovation. Grateful for the trust, the collaboration, and the opportunity to contribute in a meaningful way. Excited for what’s ahead. This engagement is also a reflection of the growing need for experienced fractional leadership across the alcohol beverage industry. Through Newborn Evolution, we partner with wineries, breweries, distilleries, and other organizations to provide strategic leadership, operational guidance, team alignment, and execution support during periods of growth, transition, and transformation. #Leadership #WineIndustry #FractionalLeadership #BusinessStrategy #OperationalExcellence #LeadershipDevelopment #Winery #GrowthStrategy

In a world of constant change, speed alone is not the ONLY competitive advantage. Another edge comes from making better decisions - which are usually under pressure. AI is reshaping how leaders operate, but human input, especially around judgment, trust, ethics, and communication remain essential to high performance. I will be navigating participants through this powerful intersection of AI and the necessary human element in my upcoming session on AI and the Evolution of Human Decision-Making. Join me and Women of the Vine & Spirits for my talk, “The High-Performance Edge: AI and the Evolution of Human Decision-Making” — exploring how leaders can strategically partner with AI while keeping humans at the center of risk assessment, decision making and work flows. #Leadership #AI #DecisionMaking #FutureOfWork #ExecutiveLeadership #HumanCenteredLeadership  (see comments for the link)

Some of the most valuable insights in today’s alcohol beverage landscape are happening at the account level, in market visits, distributor ride-alongs, retailer conversations, staff trainings, and consumer interactions. The teams closest to the customer often see the shifts first: changing purchasing behavior, emerging trends, execution gaps, competitive threats, and opportunities for innovation. The organizations that will move fastest in today’s environment are the ones creating feedback loops between the field and leadership — turning real-world observations into strategy, action, and measurable execution. Leadership isn’t only reading data and directing from the top. It’s also about listening to the people closest to the market. Because leaders need to fly high, but they also need to know what is going on at the ground level. Newborn Evolution LLC helps leaders to cascade down strategy and helps teams to execute that strategy at the field level.  Resonating? Let’s chat. #Leadership #AlcoholBeverage #CommercialExcellence #SalesLeadership #DistributorPartnerships #ConsumerInsights #Execution #MarketVisits #WineIndustry #SpiritsIndustry #BeerIndustry

Data alone doesn’t drive results — focused execution does. Even with more data, analytics, and insights available than ever before, success still comes down to narrowing it down to the right accounts, the right activities, the right territories, and the right opportunities. Broad strategies don’t win in today’s landscape. . Precision does. The suppliers and distributors creating momentum right now are the ones using data to make smarter, more targeted decisions market by market and account by account — not just collecting dashboards full of information. In an increasingly competitive and resource-constrained environment, strategic prioritization is becoming one of the biggest competitive advantages in the alcohol beverage industry. Newborn Evolution LLC helps our clients to do this. #AlcoholBeverage #CommercialExcellence #SalesStrategy #DistributorPartnerships #DataAnalytics #Leadership #Execution #MarketStrategy #WineIndustry #SpiritsIndustry #BeerIndustry

What if the data you’re relying on isn’t telling you the full story? Today’s alcohol consumer is: • Drinking less—but expecting more • Less brand loyal—and more experience-driven • Making decisions in the moment—at the shelf and on the menu And yet… most strategies are still built on lagging data. At our next Executive Forum, we’re going behind the bar and the shelf—hearing directly from retailers and on-premise leaders about what they’re actually seeing from consumers right now. No filters. No reports. Just real, front-line insight. More importantly—we’ll unpack how to turn those insights into: ✔️ Expanded distribution ✔️ Increased velocity ✔️ Stronger execution for the rest of 2026 If you’re responsible for driving growth in today’s unpredictable market, this is a conversation you don’t want to miss. Why else you should consider joining the conversation: -Our Executive Forums are exclusive and by invitation only -We will be sharing expert insights during the forum from decades of experience in the Beer, Wine & Spirits Industries -You will have the opportunity to have real-time conversations with high- level leaders like yourself, in the Alcohol Beverage Industry who are facing similar challenges -This is a great opportunity to expand your network leadership skills -All attendees will receive a high-level recap of the most pertinent key takeaways Join us on Wednesday, May 13, at 12:00 noon ET for  "Peek Behind the Bar & Shelf: What Retailers and Restaurants Are Really Seeing from Today’s Consumer—and How to Turn It Into Distribution & Velocity Gains for 2026”. RSVP in the link below or request an invite. Andrea L Pendergast Newborn Evolution LLC

In today’s business landscape, leaders are being asked to make faster, higher-stakes decisions than ever before—while navigating unprecedented levels of uncertainty, complexity, and information overload. Artificial intelligence is rapidly transforming how organizations analyze data, predict outcomes, and drive operational efficiency. But as AI becomes more embedded in the workplace, one critical question emerges: What role will human judgment, intuition, and leadership play in the future of decision-making? My next talk with Women of the Vine & Spirits explores the evolving relationship between AI and human performance, and why the most successful leaders of the future will not simply rely on technology—they will learn how to strategically partner with it.  We will explore the human elements that technology cannot replace: critical thinking, emotional intelligence, ethical judgment, creativity, and purpose-driven leadership. Ultimately, this talk challenges leaders to rethink what high performance truly means in the future—not replacing human intelligence with AI, but elevating human potential through smarter, more intentional decision-making. Join Joanne Newborn and Women of the Vine & Spirits on Wednesday, June 11, 10 PT and 1pm ET for “The High-Performance Edge: AI & The Evolution of Human Decision-Making”  (see comments for the link) #AI #decisionmaking #leadership #humanperformance