MOSCOT NYC Since 1915

GOOD VISION STARTS WITH GOOD EYECARE At MOSCOT, we've been caring for eyes for over a century. While many know us for our iconic frames, our roots – and our expertise – have always been in optical care. From comprehensive eye exams to personalized fittings and prescription guidance, our licensed optometrists and experienced opticians are here to help you see your best, every day. Because the right pair of glasses starts with healthy eyes. Schedule an eye exam at one of our New York City Shops: https://lnkd.in/dUyR9Y9A #MOSCOT #EyeCare #EyeHealth #OpticalExpertise #NYC #Eyewear 

MOSCOT IN THE WILD From the streets of Copenhagen to the metro in Munich, the trams of Amsterdam to the trams of Vienna, MOSCOT is showing up across Europe. While every city has its own rhythm, our message remains the same: timeless design, optical expertise, and unmistakable New York character. Wherever you spot us, you're never too far from a little piece of the Lower East Side. Find a MOSCOT Shop near you: https://lnkd.in/dwvktvDK #MOSCOT #OutOfHome #OOH #Global #LowerEastSide #Eyewear

SOME PARTNERSHIPS JUST MAKE SENSE For years, MOSCOT and Todd Snyder have shared an appreciation for timeless design, thoughtful craftsmanship, and the idea that classics only get better with age. That shared philosophy comes to life once again with The WYTHE, a frame that reflects the best of both brands: rooted in heritage, designed for today. Available exclusively through Todd Snyder, The WYTHE is another chapter in a partnership years in the making. And if you think this is where the story ends... stay tuned. Read more: https://lnkd.in/dKcWGHND #MOSCOT #ToddSnyder #WYTHE #Craftsmanship #Heritage #Eyewear

GOOOOAL!!! Some people are chasing trophies. We're helping people score their perfect pair. Our latest out-of-home campaign has landed in New York City and Miami, celebrating a season that's bringing fans together from around the world. And if you're looking to show your colors, our Home Team Collection and Custom Made Tints™ let you create a pair that's every bit as personal as your fandom. Discover your perfect pair https://lnkd.in/g6jZCaFY See you out there. #MOSCOT #OOH #OutOfHome #NYC #Miami #Eyewear #HomeTeam #CustomMadeTints

A NEW ADDRESS. THE SAME NEIGHBORHOOD SPIRIT. MOSCOT Melrose has moved. Just down the road, our new Shop continues what we've always loved most about Los Angeles: being part of a vibrant creative community and building relationships with the people who walk through our doors every day. We're excited to welcome old friends, new neighbors, and everyone in between to our new home. 8551 Melrose Avenue Los Angeles, CA 90069 See you around the neighborhood. #MOSCOT #Melrose #LosAngeles #RetailDesign #Community #NeighborhoodShop #Eyewear

OUT ON THE STREETS – AND BACK AGAIN By popular demand, our wild posting campaign returns: “The best thing to ever sit on your face.” This time, it’s all about The LEMTOSH – reimagined for summer with Custom Made Tints™. A MOSCOT icon, seen through a new lens. A bold line? Sure. But after more than 100 years of handcrafting eyewear, we’re comfortable saying what others won’t. Spotted across New York City, the campaign puts our signature wit – and our most iconic frame – front and center. Because great design isn’t just made to be worn. It’s made to be seen. If you catch one out in the wild, tag us. We’ll be the ones – still sitting on faces since 1915. #MOSCOT #LEMTOSH #CustomMadeTints #OOH #BrandMarketing

WHEN NEW YORK MEETS MILAN, GOOD TASTE IS ALWAYS ON THE MENU During Milan Design Week, MOSCOT brought a slice of the Lower East Side to Italy with “Espresso Your Style” – a three-day takeover at Cafézal where coffee, culture, and craftsmanship came together. Rooted in a shared daily ritual, the experience invited guests to slow down, enjoy a cup, and see things a little differently – served, of course, in true MOSCOT style. As Dr. Harvey Moscot put it, “New Yorkers run on coffee – it’s part of our daily rhythm.” And for Zack Moscot, it’s just as personal: “Whether it’s the frames you wear or the coffee you order, it’s all about expression.” From exclusive drinks to branded moments, the activation celebrated the intersection of two cities – and the idea that style lives in the everyday. #MOSCOT #MilanDesignWeek #EspressoYourStyle #BrandExperience #OOH #DesignCulture #NYCtoMilan

THE FOYGEL. THAT’S ALL. We’re excited to share that The FOYGEL makes an appearance in The Devil Wears Prada 2 – a frame that feels right at home in a world where every detail matters. Bold, expressive, and unmistakably MOSCOT, The FOYGEL carries our Lower East Side DNA from the street to the screen – proof that great eyewear doesn’t just complete a look, it becomes part of the character. After all, in fashion, it’s never just a frame. Discover The FOYGEL: https://lnkd.in/eQVQVSSJ Read more on our blog: https://lnkd.in/eyV5vBvy #MOSCOT #FOYGEL #FilmFashion #TheDevilWearsPrada2 #EyewearDesign #DesignedByMOSCOT

A LEGACY, DECADES IN THE MAKING The LEMTOSH – timeless design for decades. Worn, lived in, and passed down, generation after generation. Worn by artists, thinkers, and tastemakers, The LEMTOSH is a true Classiconic™. Discover The LEMTOSH Legacy Learn more at https://lnkd.in/exQ2apjt Video by Nabil Ettahir. #MOSCOT #LEMTOSH #NYCHeritage #Eyewear #DesignedByMOSCOT

FROM A PUSHCART ON ORCHARD STREET TO ABC7 – SOME STORIES NEVER LEAVE HOME We’re proud to be featured by abc7NY, highlighting a journey that began over a century ago on the Lower East Side and continues to evolve in ways we couldn’t have imagined. From a pushcart in 1899 to five generations later, MOSCOT remains rooted in the same neighborhood, guided by craftsmanship, optical expertise, and a healthy sense of humor. As Harvey put in the segment – referring to our latest cameo – “It’s an indie production… A24.” That “indie production” happens to be Marty Supreme, a cultural moment we’re proud to be a part of – one that reflects how MOSCOT continues to show up across film, fashion, and the streets of New York. As Harvey Moscot shares, “We’re proud of our quality, our craftsmanship and the optical expertise we provide…every day.” And as Zack Moscot carries that legacy forward, the throughline remains the same: honor where you came from and keep your eyes on what’s next. More than 100 years later, we’re still on Orchard Street – and still finding ourselves in the middle of the conversation. Watch the full segment on ABC: https://lnkd.in/ewuqtFa9 Read more on Marty Supreme: https://lnkd.in/eaP-zNM2 #MOSCOT #InTheNews #NYCHeritage #FamilyBusiness #LowerEastSide #Craftsmanship #DesignedByMOSCOT #MartySupreme #A24