Model B

Are you marketing to partners or patients? 🤔 In this episode of "Beyond the Brief," Jake Dold, CMO at Apex Dental Partners, dives into the strategy of managing dual markets by simplifying them into two clear groups: AM (Affiliations Marketing) and PM (Patient Marketing). Whether you are trying to acquire new partners or get everyday customers through the door, clarity is key. What side of the market is your team focused on today? Listen now for more insights! 🎧🔗 https://tr.ee/d0j5idi-JN #MarketingStrategy #B2BMarketing #B2CMarketing #BeyondTheBrief #MarketingPodcast #BusinessGrowth

What happens when you combine real estate, broadcast TV, and AI-powered content marketing? 🏡📺🤖 We asked Lori Axler, SVP of Marketing at American Dream Media and Tech (ADTV), in our latest Beyond the Brief. Hear how she's turning 1,200+ show hosts into a powerful marketing army, running AI pilots that actually scale, and why the biggest barrier to AI adoption isn't the tech, it's the culture. Oh, and she also backpacked through 22 countries on a shoestring budget. 🌍 (Yes, really.) This is a must-read for anyone in marketing, media, or real estate who wants to think bigger about content and community. 👇 Drop a comment - what's YOUR biggest challenge with AI adoption right now? #MarketingStrategy #AIInMarketing #ContentCreators #RealEstateMarketing #MediaIndustry #Storytelling #BeyondTheBrief #Leadership

Ever wonder what really makes a sales team win more deals? Lucas Welch, VP of Global Corporate & Demand Marketing at Highspot, shares that it’s not just luck; it’s the data.🔍💼 Drop a 🚀 if you’re ready to level up your sales game! Highspot’s platform connects your CRM to gather all your activity data, then it tells you exactly which skills, content, or training boosts your chances of closing deals. No guesswork, just strategic wins. Imagine knowing what your top performers do differently and how you can replicate it. That’s the power of data-driven sales. Worth thinking about: how much could your team improve if you truly understood what works?  🔍Take a closer look: https://tr.ee/A1fAAuLdh6 #SalesStrategy #DataDriven #RevenueGrowth #Highspot #BeyondTheBrief

"Our entire lives... we're bombarded with media that's built on this premise of deficit." 🤯 Is the modern marketing playbook broken? Robert P. Roche III, VP of Marketing at The Last Mile, thinks so. In the latest episode of Beyond the Brief, Robert challenges the industry standard of selling based on "lack" and proposes a radical, refreshing shift: marketing built on abundance and ethical action. 💡📈 Stop pointing out what your audience doesn't have, and start showing them what's possible through their own actions. ✨ Ready to rethink how you connect with your audience? Catch the full conversation with Robert now!   🎧 Listen now: https://tr.ee/XlogxTtL7M #EthicalMarketing #MarketingStrategy #AbundanceMindset #BrandPurpose #BeyondTheBrief #ModelB

If you aren't telling your story effectively, someone else will. 🗣️ That’s the mindset Matt Metzger, MBA, CDMP brings to Grace College & Seminary every day. In this Beyond the Brief marketing conversation, we spoke with the CMO about his journey from the private sector to higher ed and how he’s driving innovation in a traditional space. Highlights: 👉 Transforming the "Grace College" brand identity. 👉 Why "hustle" matters more than budget. 👉 Empowering the next generation of marketers through Grace Solutions. #Marketing #BrandIdentity #Education #GrowthMindset #BeyondTheBrief

🌟 Ready to unlock the secrets of storytelling in marketing? In our latest “Beyond the Brief” episode, Lucas Welch, VP of Global Corporate & Demand Marketing at Highspot, shares how human connections can drive authentic brand narratives. "At the end of the day, we are all individuals trying to solve real problems for real people." What stories has your brand told that resonated with your audience? Share in the comments! 📣 Listen now https://tr.ee/A1fAAuLdh6 #Storytelling #Marketing #BrandNarrative #CustomerConnection #Highspot #BeyondTheBrief

Most brands are still betting on organic influencer hype, but the game has changed. 🔈Here’s what David Retter, Operating Partner at Stride Consumer Partners, says is really happening now: The influencer space once thrived on gift-giving and raw reach. The principle: Influencers used to be an efficiency hack - gift products, get wide praise, see quick returns.📈 In practice: That’s no longer enough. Platforms have made organic visibility harder, reducing that direct impact. 🥊 The big shift: Social channels learned to limit organic reach. They’re throttling exposure unless paid. 💰To succeed now, brands need a more strategic, data-driven approach that combines paid, owned, and earned channels. Otherwise, you’re just shouting into the void, hoping organic magic still works.  🔍Take a closer look: https://tr.ee/hbkePFNngI #MarketingStrategy #InfluencerEvolution #DataDrivenGrowth #BeyondTheBrief

From CPG powerhouse to specialty insurance CMO: Jennifer Marino shares how marketing owns the P&L & drives growth! 🚀 Jen shares how a sharp integrated strategy, data insights, and underwriting lead to real ROI. "Reducing uncertainty" is MSIG USA's edge. Check out the latest Beyond the Brief Conversation now! #MarketingLeadership #B2BMarketing #Insurance #MSIGUSA #BeyondTheBrief

What do Kanye West, John Wick, and a 30-year handshake agreement have in common? They are all part of Anthony Armsby’s day-to-day at Western Power Sports (WPS) 🏁 We recently caught up with Anthony for our Beyond the Brief series to talk about his journey from building helicopters to running FLY Racing. He opens up about the "handshake culture" of the powersports industry and how he fosters a team environment where creativity comes first. One of our favorite stories? How he turned a cold call to the Yeezy team into a viral moment with 500 helmets in Miami—all in under 72 hours. 🤯 Check out the full story of how Anthony is redefining brand identity in the powersports world!🏍️ #FlyRacing #WesternPowerSports #Marketing #Motocross #BeyondTheBrief

🚨The Impact Hierarchy in Marketing that Changes Everything Most talk about ‘creative’ as the secret sauce. But what if that's exactly the mistake? David Retter, Operating Partner at Stride Consumer Partners, shares that the real impact isn't in the creative, it’s in the hierarchy of influence behind it. The problem: focusing on creative alone ignores the bigger system that drives results. In practice, marketers obsess over A/B tests and new ideas, but often forget the foundational factors that push performance. 🔑 The key insight: without understanding and aligning the impact hierarchy - data, strategy, system - creative alone can only go so far. The shift: prioritize understanding what truly moves the needle, whether it’s audience understanding, data infrastructure, or strategic clarity.📈 📣 Listen now https://tr.ee/hbkePFNngI #MarketingStrategy #BusinessImpact #GrowthMindset #MarketingHierarchy #PerformanceFirst #BeyondtheBrief