More than any other sense, scent is our most powerful connection to memory and emotion. At Michael Malul, we seek to tell olfactory stories, to capture moods and moments, conjuring up the subliminal through evocative scents of extraordinary staying power. Collaborating with some of the world’s greatest perfumers, we use fragrance to express the intangible. We pursue our vision of the perfect fragrance without compromise, using the finest raw ingredients sourced from around the world. Our eclectic collections reflect our belief in perfume as an art of self-expression.
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Columbus, OH, US
Michael Malul reposted this
The latest Eau de Parfum – Ktorit Fluff – by Michael Malul has launched! Created by Quintessence perfumers, Tristan Badard and Kari Arienti (Hackbarth), the fruity fragrance opens with bursts of strawberry, Pink Lady apple, before melting into a soft cloud of marshmallow, coconut and whipped vanilla. We will be sharing more on the creation of this delicious scent next week…
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Michael Malul reposted this
Behind the scenes with one of our bestselling scents from Michael Malul, Sangria+Saffron. From concept to shoot day, this campaign was all about capturing the fragrance’s bold femininity, warmth, and vibrant energy through exciting visuals and storytelling. Grateful to our incredible creative team and the talented team at Mills James for bringing the world of Sangria+Saffron to life. ✨
Michael Malul reposted this
We’re excited to introduce four new additions to the Ktoret fragrance collection: Aura, Daydream, Botanica, and Fluff. Each scent was developed to capture a distinct mood and emotional experience, continuing the Ktoret collection's approach to modern fragrance storytelling through thoughtful composition, design, and identity. From soft and comforting to fresh and transportive, these new scents offer four unique expressions created to resonate with today’s fragrance consumer. Now launched: https://lnkd.in/gCD3W_9e
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It’s launch season, and we’re excited to introduce two new additions to our portfolio! In collaboration with Ashton Kirkland, also known as Gents Scents, we’ve launched Arashi Reef and French Quarter—two distinct fragrances, each with its own character. French Quarter is electric and timeless, inspired by the energy of New Orleans, while Arashi Reef is fresh and easygoing, capturing that effortless post–beach-day feeling. Click the link below to watch the video review of this newest launch! https://lnkd.in/g6y55nxC
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Last week, the Citizen Jack collection got a bold new addition. Citizen Jack Alpine made its official debut — and it was a long time coming. We knew expanding one of our best-selling collections meant more than just adding a new scent. It meant capturing something real: the spirit of wide-open spaces, fresh air, and the people who are drawn to them. After extensive development and collaboration, Citizen Jack Alpine was crafted for those who live life outdoors — and want a fragrance that moves with them. Shop Citizen Jack Alpine and the rest of the collection at michaelmalul.com. 🌿
Michael Malul reposted this
HOW DO YOU SUCCESSFULLY INTRODUCE A NICHE FRAGRANCE BRAND TO THE CARIBBEAN MARKET? Launching a well-known brand is one thing. Introducing a niche fragrance house into a new, fragmented market like the Caribbean is another challenge entirely. This is exactly what we set out to do with Michael Malul across Aruba, Curaçao, and St. Maarten. Our approach was simple: don’t just enter a market — build a brand people remember. Key pillars of the launch: • Sensory-first training: connecting scent, taste, and emotion to anchor storytelling • Elevated in-store experiences: personalized consultations enhanced by cocktail pairings • Strong local amplification: radio takeovers, live interviews, and street activations • Influencer ecosystem: authentic content extending reach beyond each island • Cohesive retail & digital presence to ensure consistency across all touchpoints Because in a market where no one knows you yet, nothing is given — you have to spark curiosity, engage people, and earn attention. And when the connection happens, you’re not just launching a brand — you’re creating emotion. This is what true brand building looks like. A seamless execution made possible thanks to a strong partnership with Penha Duty Free. #MichaelMalul #Penha #Caribbean #BrandBuilding #RetailExcellence
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