Check out this case study with our partners at the Ramsey Network!
For the Ramsey Network, meeting audiences where they are isn’t a tactic — it’s the mission. So when they saw listeners spending more time with video on Spotify, they leaned in intentionally, thoughtfully, and with their audience’s needs front and center. That mindset led to a strategic rollout of video across their shows and results that followed: - Their audience more than doubled on Spotify - “The Ramsey Show” surpassed 100M views - Consumption hours surged across the network Here are a few takeaways creators and publishers can adapt from our chat with Ramsey Network leads Hank Fuerst and Blake Thompson: 1️⃣ Start small, then scale with confidence Ramsey Network tested video with smaller shows first — learning the platform, workflows, and audience behavior before expanding across their biggest programs. 2️⃣ Video deepened connection, not just reach For shows like The Dr. John Delony Show, video added a new layer of empathy and presence — letting audiences see care, expression, and connection in real time. Monthly consumption hours grew 70% after adding video. 3️⃣ Data shaped daily decisions Retention charts in Spotify for Creators helped the team see what resonated — down to the second — and double down on the moments that mattered most to their audience. 4️⃣ New formats unlocked new revenue Video also opened an additional revenue stream through the Spotify Partner Program — which the team reinvests into content, growth, and resources for their audience. 5️⃣ Growth came from meeting fans where they already are By bringing video to Spotify, Ramsey Network reached entirely new audiences — a community of dedicated Spotify users who may never have discovered their shows elsewhere, but are now becoming long-term fans. Video on Spotify isn’t about doing more — it’s about doing things intentionally, guided by your audience, your data, and your mission. See the full Ramsey Network Case Study: https://lnkd.in/e5-AvAuu