MediaPost

Cocktails on Friday Night in Nashville with our Out-of-Home Insiders. After two days together, everyone had bonded and now got a chance to enjoy the new friendships they made. #MediaPostInsiderSummits

AI isn’t just helping media buyers understand audiences. It’s helping them understand intent. Shopsense AI has launched SIM, a new commerce intelligence model designed to connect content, context, and shopping behavior in ways traditional audience data can’t. As Bryan Quinn, CEO and Co-Founder of Shopsense AI, told MediaPost: “The more information the technology can provide a media buyer, the easier it becomes for them to make major decisions like optimizing in real time for programmatic.” The bigger story may be what this signals for the future of media planning: moving beyond audience targeting toward understanding purchase intent and commerce outcomes. Read more: https://lnkd.in/e592qPvk

Most World Cup campaigns focus on the stars. New York Life is focusing on the people behind them. Its new docuseries, The Assist, features USMNT players Tyler Adams, Tim Ream and Matt Turner alongside the coaches, mentors, teammates and family members who helped shape their journeys. As Lisa Thomsen, Head of Acquisition, Client and Sponsorship at New York Life, told MediaPost: “You don’t have to be a soccer aficionado to be part of what’s happening with the culture and be interested in human stories.” The campaign is backed by a $15 million commitment to coaching and mentorship programs, reinforcing New York Life’s belief that success is rarely achieved alone. Great marketing often starts with a simple truth: the people behind the scenes matter just as much as the people in the spotlight. Read more: https://lnkd.in/esBcd5h3

How do we justify OOH in a tighter budget environment? And how do we make it actually work and prove it? Abby Sullivan (Connelly Partners) kicked off the last day of our #BrandInsider OOH and Experiential Summit answering just that. It's things like positioning OOH as a strategic, high-impact channel as part of a well balanced media mix and using the data you have effectively to best tell its story. #MediaPostInsiderSummits

OOH is changing faster than most marketers realize, and we're all just trying to keep up. To close out our #BrandInsider OOH and Experiential Summit, Adrian W. (WPP Media), Samantha Brinkman (billups), and Rick Robinson (PJX Media) chatted with Cory Treffiletti about what OOH is going to look like in 2031. There will be more inventory, better targeting, and bolder creative, and we're jazzed to have a front seat at what's to come. #MediaPostInsiderSummits

What can Ulta Beauty’s latest results tell us about consumers right now? Despite ongoing economic uncertainty, beauty continues to show resilience. Ulta’s performance suggests consumers may be pulling back in some categories, but they’re still willing to spend on products that deliver value, confidence and a little self-care. As beauty remains one of retail’s most closely watched sectors, Ulta’s numbers offer a useful window into where consumer sentiment may be headed next. Read more: https://lnkd.in/e8DbD3ab

Blue Moon is bringing a little truth to its name this weekend. To celebrate the second blue moon of May, the brand is turning its signature Belgian White ale blue at participating bars nationwide through May 31, while supplies last. “We can’t do much about the color of the moon in the sky, but we can do something about the one in your glass,” said Elizabeth Hitch, VP of Marketing, Above Premium Beer at Molson Coors Beverage Company. “We wanted to take a ‘once in a blue moon’ moment and turn it into something people can actually experience together over a great beer.” 🔗 https://lnkd.in/eYS8mKnj

The Chili's Baby Back Ribs jingle is back- performed by Lizzo! The spot touts the brand’s recent updates to its popular ribs, including “meatier, full- or half-rack portions that give guests up to 50% more ribs, finished with a new caramelized barbecue sauce crust.” “When we refreshed our ribs, our goal was to give guests more of what they love without straying too far from where we started,” said George Felix, Chili's CMO. “And with a jingle that has lived in pop culture for decades- in movies, on TV, and in people's heads- we knew the refresh had to do it justice. Lizzo nailed it by bringing something familiar and beloved into the moment with her signature creativity and energy.” 🔗 https://lnkd.in/eAbeeanv

Megan Klingaman has been promoted to head of Go-To-Market (GTM), Americas and global partnerships at Gravity Global. She will focus on advanced CRM capabilities and partnerships across the agency’s B2B and B2C client roster. Based in Atlanta, she reports to Josh Okun. Previously, she was the director of GTM for the agency. Klingaman was also associate director of strategy at the Goodway Group and associate media director at Merkle. 🔗 https://lnkd.in/eDfzBQNa

A few rain drops can’t stop the good times in Nashville. Our OOH Insiders are on a walking tour of Music City 🎸 #MediaPostInsiderSummits