Market Like a CMO

Most people scroll past 10,000 ads a day — and remember none of them. So why do some brands stick — while others fade away in seconds? Tomorrow, we’re bringing in Eric Lee, the creative mind behind campaigns for Pfizer, NASCAR, and MSC Cruises, to show us exactly how the pros make people stop scrolling. 🎙️ Expert Spotlight w/ Eric Lee 🗓️ Thursday @ 5 PM EST 💬 What You'll Learn: • Insights from a 40+ year veteran • How to streamline your creative process to save time and money • What makes a message unforgettable • How humor can help capture your market • A chance to ask Eric questions about your own business If your marketing is good but not getting noticed, this session is for you. Register now! 👉 https://hubs.ly/Q03PMMZl0

I bought a $70,000 car. And some days… it doesn’t start. The cameras glitch. The AC shuts off. It's only 3 months old. One time, I was stuck in a school pickup line with the car refusing to turn on in 100° heat. When I called the company? Their response: “Bring it in for service.” No urgency. No accountability. Here’s the business lesson ⬇️ It doesn’t matter how PREMIUM your product is. If your customer experience is unreliable, you’re losing trust and future revenue. Clients will forgive mistakes. But they won’t forgive being ignored. Whether it’s a $70k car or a $10M business: Reliability > flash Experience > features Accountability > excuses Your systems should deliver the same way every time. Because when they don’t, even the most loyal customers start looking elsewhere. Follow me for more strategies on scaling smarter with systems that actually work. #businesslessons #businessadvice #businessgrowth #scalebusiness

Comment AUDIT ⬇️ and I’ll send you the exact tool that saved a client $12K in just 2 hours. Stop paying for tools you don’t use; fix it TODAY. #marketingcmo #growthmarketing #toolaudit #marketingaudit

How do I know if my leads are bad or if it’s my follow-up? If the leads seem to match your ideal client profile but don’t convert, it’s not a lead problem. You're not nurturing them. Here’s how to fix it: 1️⃣ Build a follow-up sequence (4–5 emails in the first 2 weeks). 2️⃣ Automate confirmations + reminders so calls actually show. 3️⃣ Stay visible with retargeting + weekly content. ✅ Do this first, and if they still don’t convert after consistent nurture… then YES, you probably have a lead quality problem. Follow me for more advice that helps you scale smarter with systems that actually work. #leadgeneration #marketingadvice #growthmarketing #cmomarketing #businessgrowth

This is the SCARIEST phrase in marketing: “We don’t know where the sale came from.” If you don’t know where sales are coming from, you can’t: ❌ Scale what’s working ❌ Cut what’s wasting money ❌ Improve ROI Here’s why this happens (and how to fix it): 1️⃣ No source tracking – If leads aren’t tagged by channel (Google, Meta, organic, referral), you’ll never know what’s driving revenue. Fix: Set up proper UTM tracking + CRM attribution rules. 2️⃣ Broken CRM handoff – Marketing hands off to sales, but no one logs the source in the CRM. That means your reporting is blind. Fix: Automate data entry so every lead carries its source into the deal stage. 3️⃣ Overlapping tools – Using 5+ platforms means data gets scattered. Without central reporting, you’re flying blind. Fix: Consolidate into one source of truth (HubSpot is my go-to). When you nail attribution, scaling becomes simple: you double down on what’s profitable and stop guessing. 💬 Comment "CMO" if you want to scale to multi-million dollar revenue with systems that actually track what’s working.

These are the 3 silent revenue leaks hiding inside your CRM ⬇️ 1️⃣ No nurture → Leads come in but don’t hear from you again. ✅ Fix it: Set up automated follow-up sequences. At minimum, 4–5 touchpoints in the first 2 weeks: confirmations, reminders, testimonials, and value-add content. 2️⃣ No attribution → You’re scaling spend without knowing which channels actually drive revenue. ✅ Fix it: Track beyond clicks and CPL. Look at lead-to-close ratios inside your CRM so you know which campaigns generate real pipeline. 3️⃣ Manual data entry → Your team wastes hours updating spreadsheets and your reporting is always behind. ✅ Fix it: Automate data capture. Every form fill, booked call, and deal stage update should sync in real time. Your CRM should be closing leaks, not creating them. Follow me for more ways to scale smarter by fixing the systems that fuel your growth! #crmstrategy #marketingops #scaleyoursaas #founderstrategy #businessgrowth

"Our leads just aren’t that good." Or at least, that's what my client was thinking. But here's what I learned: Nine times out of ten, the leads are fine, the nurture isn’t. ❌ A bad lead = wrong fit. ✅ A cold lead = right fit you didn’t follow up with, remind, or build trust with. Fix it fast: 1️⃣ Build a follow-up sequence (4–5 emails in the first 14 days): confirmation, quick win, social proof, FAQ/objection, clear CTA. 2️⃣ Automate confirmations + reminders for booked calls (24h, 3h, and 10m before). Add a “reschedule” link to cut no-shows. 3️⃣ Stay visible with retargeting + weekly value content so they keep seeing you after opt-in. Do this and the “bad” leads you wrote off start converting. Follow me for more step-by-step systems to scale smarter! #emailmarketing #nurture #crmstrategy #founderstrategy #scaleyoursaas

9 out of 10 business owners don’t know this about scaling to 8 figures: You don't need more apps, tools, or employees. You NEED better systems. Here are 3 fixes that make this possible: 1️⃣ Automated nurture: Every booked call should trigger reminders + follow-ups. Stop losing revenue to no-shows. 2️⃣ Track the right metrics: CPL and clicks don’t tell you anything. Start tracking lead-to-close ratios so you know which channels actually drive revenue. 3️⃣ Use your CRM fully: Most CRMs can replace 3–5 extra tools. Clean it up, consolidate, and make it your single source of truth. Comment CMO if you want to scale to multi-million-dollar revenue! #scaleyoursaas #founderstrategy #businessgrowth #crm #marketingautomation

Newsletters DON'T replace sales teams. Not unless you have the right volume and systems to back them up. A client came to me with 47 subscribers, hoping their newsletter could be their primary sales driver. Here’s a reality on what it takes: ✅ Subscriber volume – Under 1,000 subscribers, your newsletter is a nurture tool, not a sales engine. Past 5,000 engaged subscribers, you can start driving consistent revenue. ✅ Consistent content – Random emails won’t cut it. You need a rhythm, weekly or biweekly, so your audience expects and opens your content. ✅ Clear offers + CTAs – A newsletter without action steps is just a blog in inbox form. Every send should guide readers toward the next step. ✅ Attribution tracking – You can’t know if your newsletter is working unless you track clicks → conversions → revenue. A newsletter can multiply your growth, but only when it’s supported by a full system of lead generation, nurture, and sales follow-up. Follow me for more no-fluff insights on how to scale smarter with systems that actually work. #marketingcmo #emailmarketing #emailmarketingstrategy #businessgrowth #scalebusiness

Bad data = bad ads. Every. Single. Time!!! I hosted a round table “braindate” at HubSpot Inbound last week, and one business owner came in completely stuck with her ads. She’d already tried working with Google reps. She’d already increased spend. But her ROAS was still tanking. The problem? It wasn’t the ads. It was the data she was feeding them. I showed her how to: ✅ Optimize toward conversions instead of clicks ✅ Track form submissions and positive interactions (so she could see if they were qualified leads) ✅ Build a 2-month plan to teach the algorithm what kind of leads they actually want more of ✅ Measure lead-to-close ratios, since they have a long sales cycle The lesson? If your ads aren’t working, don’t just throw more money at them or rely on generic advice. Fix the foundation, the data. Because the quality of your inputs determines the quality of your results. ✔️Were you at Inbound this year? What was your biggest takeaway? #HubSpotInbound #paidmedia #founderstrategy #scaleyoursaas #marketingops