Learn Tourism

⌛ Your history is valuable. But is it connected, visible, and engaging for today’s travelers? In our next Learn Tourism Talks webinar (hosted by our Lead instructor Sarah Benoit), special guest Heidi Schlag of Heritage Tourism Studio will share how heritage destinations, museums, byways, and cultural organizations can work together to create stronger visitor experiences through storytelling, interpretation, and technology. 💡 This is a practical conversation about the future of heritage tourism and how communities can preserve what matters while growing sustainably. 🗓️ Join us to: 🔸Learn how technology and storytelling are reshaping visitor expectations in heritage and cultural tourism 🔸Explore practical ways to connect historical assets, local stories, and regional experiences into a stronger visitor journey 🔸Discover how thoughtful interpretation and digital engagement can support community stewardship, visibility, and long-term tourism growth Register here: https://hubs.ly/Q04h_VpN0

🎙️ What if tourism education could do more than deliver information? What if it could truly transform people, careers, and communities? 🎉 We’re excited to share a recent conversation featuring our CEO Stephen Ekstrom and Operations Manager Dee Kansiime on the Gather and Go podcast with Brian Jewell (hosted by The Group Travel Leader, Inc.) In this thoughtful episode, Stephen and Dee explore why so much traditional tourism education falls short, and why engagement, accessibility, and transformation matter more than ever in today’s travel industry. 🌎 From Dee’s powerful perspective on how education can create opportunity across communities and countries, to Stephen’s challenge for the industry to move beyond “talking at people,” this conversation gets to the heart of what meaningful learning should look like. 💡 Topics include: • Why passive workshops and webinars often fail to create real change • How education can help address community tension and overtourism • The importance of transferable skills in tourism careers • Why accessible learning matters for the future of global tourism One of our team's favorite insights from Stephen: In our organization, we've coined the term "education with empathy" - understanding what the needs are of the learner. Every conversation you have is a learning opportunity. When you apply empathy to learning experiences for people, you're reaching them how they communicate. 🙏 A huge thank you to Brian Jewell and the Gather and Go podcast for creating space for these important conversations. 🎧 Read more about the episode and listen here: https://hubs.ly/Q04hkDm-0 ▶️ Watch the episode on YouTube: https://hubs.ly/Q04hkXc10 #LearnTourism #TourismEducation #HospitalityLeadership #DestinationManagement #TourismIndustry #ProfessionalDevelopment #GatherAndGoPodcast #TravelIndustry #NeverStopLearning

What if the most powerful marketing strategy in tourism isn’t promotion… but curiosity? The tourism professionals people naturally gravitate toward are often the ones still learning: ✅ Asking thoughtful questions ✅ Exploring their own communities ✅ Discovering overlooked stories ✅ Listening more deeply Curiosity creates authenticity. Authenticity builds trust. Our latest article explores how tourism leaders, destination marketers, experience providers, and educators can “lead with learning” to create stronger connections and more meaningful visitor experiences. Read the full article here: #TourismMarketing #TourismTraining #TourismLeadership #DestinationMarketing #TourismEducation #TourismAmbassador #ProfessionalDevelopment #DIYTourism #LearningCulture https://hubs.ly/Q04j0jMJ0

More Than Marketing: Scott Larson on Tourism Leadership, Stewardship & Building Stronger Communities https://hubs.ly/Q04hT0Jf0

Overtourism is dominating headlines—but are we asking the right question? It’s not about “too many visitors.” It’s about how destinations prepare for success. New article explores how tourism training, community alignment, and smarter strategy can turn pressure into opportunity. Read more below.... #TourismTraining #TourismMarketing #DestinationManagement #SustainableTourism #LearnTourism #overtourism Learn Tourism https://hubs.ly/Q04hNCpG0

Heritage tourism is evolving 🌱 and so are visitor expectations. Today’s travelers want ⛓️ connected experiences, 📖 authentic storytelling, and 📱 meaningful ways to engage with culture and place, both online and in person. Join our lead instructor, and Learn Tourism Talks host, Sarah Benoit, and heritage tourism strategist Heidi Glatfelter Schlag for a free webinar exploring how destinations and cultural organizations can embrace technology without losing authenticity. You’ll walk away with practical ideas for: 🔸 strengthening regional storytelling 🔸 improving visitor engagement 🔸 connecting local assets into cohesive experiences 🔸 supporting long-term community stewardship 🔸 growing your digital footprint and engagement We hope to see you there! ✨ Register now: https://lnkd.in/eKRxSAwa

🎙️Wisdom worth revisiting.💡 One of the things we love most about the Business Class Podcast is the honest, human moments that remind us what tourism leadership is really about. In one of our past episodes, Joanna Bear from Visit Laguna Beach shared powerful reflections on hospitality and creating authentic connections with visitors. 👋“I would say that one of the most impactful lessons I’ve had in my career is having a visitor come and be so grateful of the warm welcome. The sincere, authentic welcome that makes them feel at home. To me, that speaks volumes.” And another reminder we all need sometimes: 💗 “It doesn't always take a lot to make a big emotional connection. It could be something very small, but it has to be thoughtful.” Through the Business Class Podcast, our founder Stephen Ekstrom sits down with destination leaders from across the country and beyond to explore their stories, lessons, leadership journeys, and visions for the future of tourism. 🌍 These conversations go deeper than headlines and marketing trends. They’re about the people behind the work, and the experiences that shape how they lead. A huge thank you to Joanna for sharing her perspective and wisdom with our community. 🙏 If you’re looking for thoughtful conversations about leadership, tourism, community, and the future of our industry, we invite you to listen to the Business Class Podcast https://hubs.ly/Q04hhW1y0 #BusinessClassPodcast #LearnTourism #TourismLeadership #HospitalityLeadership #DestinationMarketing #LagunaBeach #TourismIndustry #NeverStopLearning

Too many destinations are still seen through outdated perceptions. But destinations are not static. They evolve. They innovate. They redefine themselves through the people, ideas, culture, and experiences that make them worth discovering. At @Learn Tourism, we help destinations tell that stronger, more current story through education. By creating engaging learning experiences for travel advisors, tour operators, meeting planners, and other tourism professionals, destinations can generate new interest, build deeper understanding, and connect with the people who influence travel decisions every day. When professional travel planners better understand a place, they are better equipped to recommend it, sell it, and champion it with confidence. This video highlights how Learn Tourism is helping destinations redefine themselves, spark curiosity, and reach the audiences that matter. At @Learn Tourism, we help destinations tell a stronger, more current story through education.lAdvisors #MeetingPlanners #TourismTraining #PlaceBranding

Repeat visitation is one of the most powerful — and most overlooked — outcomes of tourism ambassador training. Visitors return because of how a destination makes them feel: ✔ Welcomed ✔ Connected ✔ Confident ✔ Inspired Our newest educational article explores how tourism ambassador training shapes the visitor journey before arrival, during the stay, and even after visitors return home. The piece also includes measurable indicators destination marketing organizations can track to better connect workforce development efforts to destination loyalty and repeat visitation. #TourismAmbassador #VisitorExperience #DestinationMarketing #RepeatVisitation #DestinationLoyalty #TourismWorkforceDevelopment #LearnTourism https://hubs.ly/Q04hsNYl0

Global Minds, Local Impact https://hubs.ly/Q04hh3fP0