Droppy found the beach. We found a better way to make video. Every landscape in this video - mountains, jungles, beaches - was generated with AI on Layer. No production crew. No spiraling costs. Just fast, beautiful results. See what you can build at Layer. #GameMarketing #MobileGaming #UACreative #AITools #GamingStudio #CreativeAutomation #MobileUA #GameDev #MarketingTools #GamingTikTok #LayerAI #UserAcquisition
Layer
Technology, Information and Internet
San Francisco, California 6,910 followers
Layer is a creative production automation platform powering performance-driven entertainment brands.
About us
Layer powers creative production for performance-driven entertainment brands. We help content teams generate and test high volumes of on-brand creative across UA and LiveOps without increasing headcount or relying on agencies. By combining the best AI agents (soon) and automated workflows in one secure platform, Layer turns creative into a scalable growth engine.
- Website
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https://layer.ai
External link for Layer
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Founded
- 2023
- Specialties
- Creative Automation, Performance Marketing Creative, User Acquisition Creative, LiveOps Campaign Production, High-Volume Ad Production, AI-Powered Workflows, Model-Agnostic AI Platform, Enterprise Creative Infrastructure, Mobile Game Marketing, Mobile Game Assets, Entertainment Brand Marketing, In-House Creative Production, Creative Testing, and Creative Engine For Platforms
Locations
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Primary
Get directions
San Francisco, California 94105, US
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Montreal, CA
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548 Market St
San Francisco, California 94105, US
Employees at Layer
Updates
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We built a complete hidden object game animation - cinematic cutscene to gameplay UI - using a single Layer workflow. No stitching assets across tools. No back-and-forth between teams. Just one workflow, consistent style, and a fully production-ready output. This is what AI-powered creative automation looks like for game studios. Interested in building this? Check us out: https://bit.ly/3RprAKz #LayerAI #GameDev #HiddenObjectGame #CreativeAutomation #AIForGames #GameDevelopment #MobileGaming #GameStudio #GenerativeAI #ProductionPipeline
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At Layer, we find a lot of inspiration in systems that just work - including nature's. 🐝 Happy International Bee Day. Here's to every small, tireless contributor that keeps bigger things flourishing. 🌸 #WorldBeeDay #LayerAI #CreativeAutomation
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Happy Monday from the Layer team and our favorite fuzzy mascot, Droppy! Whether you're kicking off a new UA campaign, pushing a LiveOps update, or just trying to survive the first meeting of the week, we're wishing you a great one. Here's to a productive week ahead. #LayerAI #GameMarketing #MobileUA #GamingStudio #CreativeAutomation #MondayMotivation #GameDev
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We built a cinematic UA ad for $27. Here's exactly how we did it: This cozy train spot was produced entirely inside Layer using a single workflow. You're seeing the brief go in, the Timeline Node run, and a production-ready ad come out. No agency. No manual editing. Just your brand, your rules, and Layer doing the work. For game studios and creative teams spending thousands per asset, this is what the alternative looks like. Try it: https://bit.ly/3P6ueEl #LayerAI #GameMarketing #MobileUA #CreativeAutomation #UACreative #MobileGaming #GamingStudio #AIWorkflow #ContentProduction #UserAcquisition
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UA creatives need control to be batch produced with AI to meet the quality bar. Every AI tool does give or take the same, yet they have one thing in common UA creatives in games have a diferent level of quality bar and visual consistency. To help studios meet the bar we built: Video Timeline Editor, available as a node inside Layer Workflows. ✅ Multi-track editing ✅Captions ✅Masking ✅Export to MP4, WebM, MOV, GIF, or PNG sequence and more..... You wire in your generated assets — video, image, audio, text — and the timeline composes them into a finished, export-ready video. Automatically. At scale🚀 This is what replaced the brief → agency → 2-week wait → off-brand output cycle. One workflow. Your game's assets. A finished video ad. $13.90 Stop wasting time and bring the power of AI production in-house To try the workflow and make it your own visit the link in the comments ➡️ 🔽
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Congrats to the entire #UnityAI team for launching Unity AI now in Open Beta. Unity has an unfair advantage, years of contextual data providing solutions to game studios to create and operate games. We're excited to continue partnering. We're humbled to be a small part of it 🏆 Let's go! 🚀
Unity AI is now in Open Beta 🎉💫 What sets Unity AI apart is simple. It understands games. Unity AI is built into the Editor and grounded in the real context of game development, from project structure and systems to the creative iteration that shapes player experience. That means creators can spend less time on repetitive workflows, and more time building and refining what makes a game great. We believe AI has the most impact when it helps creators move faster while staying in control of the creative process. We’re excited to see what the community builds with these tools. 👉 Join the Unity AI Beta: https://lnkd.in/dKcYeT3w 👉 Dive into the key features: https://lnkd.in/d53NcM-Q #Unity #UnityAI
Unity AI is now in Open Beta. Build better games, faster.
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#Droppy was on fire in April! We've been heads down building. Here's what shipped in April to help game studios automate & scale on-brand content creation for UA & brand marketing assets: 🎬 Video Timeline Editor — now a full workflow node, composable and production-ready. 📤 Video export in MP4, WebM, MOV — plus GIF and PNG sequence export, great for animation workflows. 🔌 Public REST API — integrate Layer directly into your studio pipeline 🤖 New models — GPT-Image-2, Meshy 6, Grok Imagine 2K ⚙️ Workspace controls — group usage limits, AI model policies, audit logs What's coming soon 🎬 💬 AI Chat — persistent sessions, reasoning display, board views 📁 Projects — organize sessions, assets, and workflows in one place A lot of this was driven by what our customers in game studios and creative teams actually needed on the ground. More coming 🚀 ➡️ Try all these on Layer now https://bit.ly/4vT2bsr
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🏁 Gaming creative workflows just got an upgrade today with the addition of newer model GPT 2.0 by OpenAI to top charts! The state of art model went live at Layer in a matter of minutes afterwards! 🚅 What should game studios & entertainment brands care about this model? 🏆 Enhanced multilingual rendering, supporting Japanese, Korean, Chinese, Turkish, Finnish, Spanish you name it allowing text to be integrated into the design seamlessly. ✅ Good for localization & culturalization of assets in batches 🏆 Sharper instruction following, with improved handling of UI elements, small text and dense compositions at resolutions up to 2K ✅ Good for Game UI Design 🏆 Flexible aspect ratios ranging from 3:1 to 1:3 ✅ Good for banners, posters, card albums, mobile screens in one go. Here are some example generations 🔥 You can try this on Layer RN! Link in comments.
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