Last Crumb reposted this
At SXSW, I found… The. BEST. COOKIE. EVER!!!! (Thank you, Kate Beja! Thank you, Last Crumb!!!) But what really stood out wasn’t just the product. 👉 It was the stories within the brand. . I sat down with Kate Beja from Last Crumb to talk about how they’ve built what many call: 👉 “The Rolex of cookies” — In this conversation, we cover: • What makes Last Crumb a “luxury” product • The 3-day baking process behind the quality • How storytelling is built into every cookie • Why the unboxing experience matters • How gifting and referrals drive demand — 💡 The takeaways: ➡️ Great products get attention ➡️ Great experiences build loyalty — This is a perfect example of something I talk about often: 👉 Awareness gets you noticed 👉 Experience and proof get you remembered — 👇 QUESTION FOR YOU Would you pay more for a premium experience like this? 👤 About Knox Keith I help professionals build Digital Validation — a strong, consistent online presence that builds trust, credibility, and opportunity. 📘 Validated: Add Value. Build Trust. Be Seen. Amazon: https://lnkd.in/ggjniw-m 🎓 Digital Validation™ Course: https://lnkd.in/g84GFg4T — #BrandStrategy #Marketing #CustomerExperience #SXSW #DigitalValidation Caren Lock Soyong Jensen Mike Alexander John Starkweather Jamie Carlson Amanda Russell, MBA