JHeenan Consulting

Taco Bell, Celsius Holdings, Lockheed Martin, SACHEU, PepsiCo, TripAdvisor, Ipsy, Medtronic, and many more sit at the top of the Vulnerable Account Index, which means an agency shift is imminent in 3 - 9 months. A new CMO, CCO, or CBO, an acquisition, a first CMO, or leadership shifts. To make this list, certain triggers must occur, and Winmo has many years of predicting with an 80%+ success rate. Would this intel help you? Get a demo and see for yourself: https://lnkd.in/eSjYbFWR #LetsGrow! #adagency #agencygrowth #agencynewbusiness #agencyowners #agencylife agency growth consultant

As your fractional BD leader, I develop, run, and optimize your new business outreach under your banner as a member of your team. Learn more about what I do. www.jheenan.com #LetsGrow! #adagency #leads #prospecting #newclients Agency Growth Consultant

Are all the posts in your LinkedIn feed starting to sound the same? Do the relentless pitch emails in your inbox read like they are from the same salesperson? Do so-called experts all have an “uncomfortable truth” to share, complete with em-dashes? What do you think happens when AI writes for 40,000 GTM consultants, PR executives, and personal branding advisors? This is my uncomfortable truth. As AI scales and adoption soars, everything: TV scripts, wedding toasts, birthday cards, keynote speeches, reminder emails, thank you notes, will compound a whole new style of speech, a new accent for the modern world, as everyone will naturally speak like AI. Can you hear it? Am I wrong? #LetsGrow! #adagency #leadgeneration #prospecting #agencylife agency growth consultant

Statistics show that buyers get through about 60% of their journey before identifying themselves. They want to keep their intentions a secret as long as they can to avoid disruption with their current agency and the onslaught of new ones. When one pops up, we wonder what started their journey, and more importantly, how could we have directed that journey to our best advantage. Peek inside the anatomy of a win. https://lnkd.in/eWr9Rr2C #LetsGrow! #adagency #agencygrowth #agencynewbusiness #agencyowners #agencylife agency growth consultant

Subscribe now and get monthly new business smarts in your inbox to power your agency growth agenda with topics like: ✅ Will AI Kill the Craft of Advertising (Most popular this year) ✅ The Pipeline Wasn't the Problem (2nd most popular this year) ✅ Can Anyone Predict the First Bite ✅ Your Ad Agency Prospecting Platform ✅ The Business Development Dilemma It's free, but could be worth millions in new client revenue. https://lnkd.in/eUwTkebs #LetsGrow! #adagency #agencygrowth #agencynewbusiness #agencyowners #agencylife agency growth consultant

I’m a big Winmo fan and daily user going way back to when they were the List. I blog about it, speak about it, use it every day, and brag about my successes. I want to share a few reasons why Winmo gives me a huge advantage over all you non-users. https://lnkd.in/eafUXa_m #LetsGrow! #adagency #salesINTEL #prospecting #agencylife agency growth consultant

AI is now actively redefining what clients value and how agencies price their work. This shift threatens traditional agency economics more deeply than most leaders admit publicly, including new business. When you’re in the eye of the storm, the calm can be deceiving. https://lnkd.in/dGrN3x_G #LetsGrow! #agencynewbiz #AIagency #bizdev #agencylife #agencyowners agency growth consultant

A few years ago, I had a video call with an agency owner who, by most external measures, was doing fine. Revenue was steady. Referrals were trickling in. The calendar had new business meetings on it. From the outside, nothing looked broken. So why did he invite me over? https://lnkd.in/eaMWhHaf #LetsGrow! #adagency #agencygrowth #agencynewbusiness #agencyowners #agencylife agency growth consultant

For decades, marketing ran on people. 👩🏫 Researchers 👨🏻💼 Analysts 👩🏽💻 Strategists 👩🏻🎨 Creatives 💁🏾♂️ Media teams 🧑🏼💼 Account managers People were the engine. AI is quietly replacing that engine. Not the creativity. Not the judgment. The operations. ☑️ Research synthesis ☑️ Audience segmentation ☑️ Optimization ☑️ Reporting ☑️ Testing ☑️ Performance analysis Much of the work agencies billed for is becoming automated. Which raises a simple question. If AI performs the operational work of marketing… what exactly are agencies selling? The answer may define the agency business for the next decade. I wrote about this shift in my post The AI Marketing Operating System. https://lnkd.in/eJSxJfQ9 #LetsGrow! #agencynewbiz #clientacquisition #bizdev #agencylife #agencyowners agency growth consultant

One of the biggest misconceptions about AI in agencies is that it magically makes everyone better. It doesn’t. AI is a multiplier, a multiplier of what already exists. Multiplying strong thinkers becomes more effective. Multiplying weak thinking becomes louder noise. The agencies enjoying AI right now are not just automating tasks. They already had strategic clarity, strong talent, operational discipline, differentiated thinking, clear positioning, and good judgment. AI is great at amplifying that because it already exists. But when agencies have weak positioning, mediocre thinking, bloated workflows, or commodity-level output layer AI on top, they often just produce more forgettable work at a higher velocity. And who wants that? That’s the hidden risk in all this “AI productivity” conversation. More output does not automatically create more value. In many cases, AI is becoming the great illuminator of weaknesses that were already there. The multiplier only adds value if there’s something worth multiplying. Want to make your business development worth multiplying? jheenan.com #LetsGrow! #AdAgency #ArtificialIntelligence #AgencyLeadership #AgencyLife Agency Growth Consultant