Ipsos

Where does public opinion stand on the Middle East crisis? Has global happiness really increased? Are gender equality efforts losing momentum? And is synthetic data tricking us? 🤔 We answer these questions, and more, in the April 2026 Ipsos Update. Each month, Ipsos brings together the latest research from our teams around the world to help make sense of a rapidly changing landscape. Here’s a sneak peek at this month’s highlights: 🕊️ The Middle East Crisis: Public opinion on military action and escalation.  ⚖️ International Women’s Day 2026: Have gender equality efforts reached their peak?  😊 Ipsos Happiness Report 2026: The data behind the recent rise in global happiness.  🤖 Calibrating Synthetic Confidence: The hidden dangers of testing on synthetic data.  🎯 Marketing Anchors: What really makes a modern marketer successful?   ...and more. Check the comments box to read the full April 2026 Ipsos Update.

What if you could tap into Ipsos-quality research at the push of a button? Ipsos.Digital, our DIY research service offering direct access to Ipsos solutions – fully automated from order to delivery, turning insights into impact. Discover what’s new on Ipsos.Digital: ✅InnoTest now helps you pinpoint your optimal price point against real-world competitors - so you can deliver the right value, maximize sales potential, and price with confidence. ✅Creative|Spark AI helps you predict advertising effectiveness in as little as 15 minutes across social, short-form, video, display, print and out-of home (OOH). Identify what resonates, optimise for impact, and drive stronger results. ✅FastFacts, our custom research engine is always expanding with new question types & new capabilities. The latest addition is ability to connect with your own database on top of Ipsos' network of respondents. 👉Check the comments box to request a demo and start your Ipsos.Digital journey today. Andrei Postoaca, Shaun Dix, Virginia Weil, Adam Sheridan, Jiongming Mu, Olivier Engel, Wale Omiyale, Ana Maria Tizu

Economic anxiety, public safety, or institutional trust, what is driving global public opinion in March 2026?   We just released our monthly What Worries the World survey, and the data reveals that citizens are feeling the pressure of localized crises.   In fact, several countries are hitting decade-high levels of concern over specific issues:   🔹 Unemployment in Argentina has reached a 10-year high in our survey, with 60% of citizens citing it as a top issue. 🔹 Corruption in the U.S. is also at a decade high, worrying 33% of Americans. 🔹 Healthcare in Colombia has hit a record high for the nation, with 40% expressing concern. 🔹 Meanwhile, on a global scale, Crime & Violence remains a dominant worry for 34% of people across the 30 countries surveyed.   Understanding these shifting societal trends is critical for leaders and policymakers navigating today's complex landscape.   🗣️ We want to hear from you: Which of these trends surprises you the most? Let us know in the comments below!   Check the comments box to explore the full data.

How do global tensions reshape public opinion and everyday behavior in the U.S.? 65% think the U.S. will send troops to Iran. Just 7% would support it. By reading the latest edition of Ipsos’ Know the New America and Beyond newsletter, you will discover more on this. But also insights on: 🔹 Cost of Living: Nearly all Americans say gas prices have increased, and most expect them to rise further 🔹 Healthcare Priorities: 7 in 10 want the government to spend more to reduce healthcare costs, with support across political lines 🔹 AI Governance: While most agree AI should be regulated, there is no clear consensus on how, highlighting growing complexity in public expectations 🔹Global Perception: In countries like France, skepticism toward the U.S. is deepening, reflecting broader shifts in global opinion Read our newsletter to explore more 👇

Our latest report explores one of the most important questions facing the industry: Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the UK, US, Canada and Australia. As well as expert contributions from Bennie F. Johnson, Mark Ritson, Samira Brophy and Sophie Devonshire⚡️ When marketers are operating in an environment defined by transformation and speed, we learned that speed itself is not the problem. Uninformed speed is. Check out the comments box to download the report.

What actually makes us happy? (Hint: It’s not material wealth). We just released the Ipsos Happiness Report 2026, and the global state of joy is shifting. After surveying over 23,000 people across 29 countries, the data reveals what drives our well-being today. Here are the standout insights: 📈 Happiness is rebounding: 74% of people globally say they are happy. In fact, in 25 of the 29 countries surveyed, people are happier than they were 12 months ago. ❤️ The true drivers of joy: Feeling appreciated and having strong family relationships are the ultimate drivers of happiness worldwide. 📉 What brings us down? Personal finances. 57% of those who report being unhappy cite their financial situation as the biggest contributing factor. 👵 Age brings contentment: Happiness peaks later in life! The big takeaway? While external factors, such as the economy, can weigh heavily on our minds, data shows that human connection remains the true foundation of our well-being. 👉 Swipe through the carousel for a breakdown of the numbers, and check the comments box to explore the full interactive report. We’d love to hear from you: Beyond the data, what is the number one thing that drives your happiness today? Let us know in the comments! 👇

What if the "significant" findings from your synthetic data are nothing more than a statistical mirage? Generative AI is transforming market research, but with this great power comes a critical risk: the illusion of certainty. Treating synthetic data as if it were real can lead to dangerously misleading conclusions, massively inflating the risk of false positives from a standard 5% to as high as 80%. In our Ipsos Views paper, ‘Calibrating Synthetic Confidence’, experts Mher Alaverdyan and Jonathan Kroening tackle this challenge head-on. They provide a clear, principled framework to recalibrate our statistical methods and move from a statistical facade to true statistical fidelity. Read the paper to discover: 🔹The "Uncertainty Gap": Why standard formulas fail for synthetic data. 🔹The hidden risks: How naive data boosting leads to poor business decisions. 🔹The path to fidelity: Ipsos's rigorous approach to providing a calibrated level of confidence.

The car shaped the 20th century. What will define mobility in the 21st century? Driving remains the top choice in 22 of 31 countries, yet public transport is gaining ground for safety, accessibility, and sustainability.  Join our next KEYS webinar, as we will launch the Ipsos Mobility Report, exploring: 🔹The Death of Car Ownership? Not quite – but cracks are showing. Discover the “trapped owner” phenomenon and what it means for service providers and policymakers. 🔹Electric Vehicles: A Reality Check EV adoption soars in China, but North America and Europe lag behind. What’s driving the difference? 🔹Trust, Tech & Geopolitics: From privacy concerns to self-driving skepticism, and the politics of car choice – how consumer attitudes are evolving. 🔹Communications on the Move Learn how a “Misfits Mindset” can help brands break through the noise and truly resonate with today’s consumers. 🎙 Speakers: Alexandre de Saint-Léon, Jack Chiu, Priscilla Branco, Laura Dranschak 📅 Join us and see where the world is heading.

Only 57% of organisations agree they consistently deliver customer experiences aligned with their brand promise. In a world where both customer and employee expectations are rapidly evolving, are you keeping pace? Join us for an exclusive LinkedIn Live session, in which we will unveil the key findings of our latest Global Voices of Experience survey. We will also explore the factors driving CX and EX transformation worldwide. Which priorities will define the years ahead? Where are the biggest opportunities and challenges emerging globally for CX and EX practitioners? Our experts will discuss the factors that influence CX and EX performance and maturity levels, as well as trending topics such as AI integration and the challenge of scaling technological capabilities while redesigning organisational culture.     What to expect:    • Fresh insights: Discover the latest trends and shifts in experience priorities from our comprehensive global research  • Global perspectives: Hear from three Ipsos experts spanning France, Latin America, and the US as they discuss regional nuances and universal themes  • Interactive discussion: Participate in live Q&A and connect with our experts    ◼ Host: Helen Bywater-Smith - Global Head of CX Advisory, Ipsos ◼ Guests: Francisco Agustín Acuña Bachmann - Head of CX in Latin America, Ipsos  Cyrille Dagorn - CX Service Line Leader, Ipsos BVA in France  Maura Howley - Senior Vice President, CX & EX, Ipsos in North America    Register now to secure your spot: 📅 12 March ⏰ 17:00 CET   #CX #CustomerExperience #EmployeeExperience #GlobalVoicesofExperience 

Laurence Stoclet has been unanimously appointed President of the Board of Directors on January 15th, with effect on March 1st. She is taking over from Didier Truchot, founder of the Company, who had resigned for health reasons. A market research specialist and company director with extensive experience in managing international operations and developing technology platforms, Laurence Stoclet has served on the Ipsos Board of Directors since 2002 and spent 24 years in key executive roles at Ipsos, including Chief Financial Officer and Deputy Chief Executive Officer. Driven by a profound passion for the profession, Laurence Stoclet will work alongside the Board, Jean Laurent Poitou, and the executive leadership to champion the Horizons plan, harnessing tech and AI to unlock a true "Augmented Ipsos."