Equip yourself with the tools to navigate disinformation with confidence. 💪 IPR Master Class: Combatting Disinformation is a three-part virtual series drawing on behavioral science, cognitive psychology, and emerging technology to help communicators build smarter, research-backed strategies. Featuring expert speakers from Leger, Alethea, Rutgers University, and the Institute for Public Relations, the series runs April 27 through May 14. Participants will earn a certificate upon completion to add to their LinkedIn profile. Designed for mid- to senior-level communications professionals. Spots are limited! 👉 Register today: https://bit.ly/MC-disinfo
Institute for Public Relations
Public Relations and Communications Services
New York, NY 35,070 followers
501(c)(3) nonprofit industry organization dedicated to advancing research in PR and communications.
About us
Founded in 1956, the Institute for Public Relations (IPR) is a 501(c)(3) nonprofit foundation dedicated to fostering the use of research and research-based knowledge in public relations and corporate communications practice. IPR is dedicated to the science beneath the art of public relations®. We create, curate, and promote research and initiatives that empower professionals with actionable insights and intelligence they can put to immediate use. Our work supports professionals at every stage of their careers through research, education, and industry engagement. Explore our free research library, subscribe to the IPR Research Letter, or participate in professional development opportunities like the IPR Master Class. We also offer membership programs designed for career growth: • IPR ELEVATE – for mid- to senior-level professionals • IPR NEXT – for emerging leaders with under 10 years of experience Learn more at www.instituteforpr.org.
- Website
-
https://instituteforpr.org/
External link for Institute for Public Relations
- Industry
- Public Relations and Communications Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Nonprofit
- Founded
- 1956
- Specialties
- Research & Measurement, Social Media, Communications, Public Relations, and Crisis Management
Locations
-
Primary
Get directions
New York, NY, US
-
Get directions
Eugene, Oregon, US
-
Get directions
Seattle, WA, US
-
Get directions
Gainesville, FL, US
Employees at Institute for Public Relations
Updates
-
Connect. Grow. Lead. Applications for the next IPR ELEVATE cohort close April 10. Don’t miss your chance to join a community of mid- to senior-level communications professionals. Members gain access to: ✨ An annual members-only retreat ✨ Exclusive IPR programming and timely, hot-topic discussions ✨ Mentorship opportunities with seasoned professionals ✨ A tight-knit network of communicators across industries and regions 👉 Learn more and apply by April 10: bit.ly/about-elevate Know someone who would thrive in this community? Share this post!
-
-
The highlights keep coming! 🎥 Take another look at the 2026 IPR Bridge Conference at The University of North Carolina at Chapel Hill. Thank you to our speakers, sponsors, and attendees for making this year’s conference a success. We’re already looking forward to next year!
-
Americans are using AI, but they're not sure they trust it. A new YouGov survey of 2,474 U.S. adults reveals a growing gap between AI adoption and public confidence in the technology. Three key findings: 💡 63% use AI at least occasionally, yet only 5% trust it "a lot" and 41% express outright distrust 💡 51% of Gen Z uses AI weekly, compared to 25% of Baby Boomers, though skepticism spans all age groups 💡 Only 18% would trust an AI system to make a decision or take action on their behalf The takeaway for communicators? Familiarity alone won't build public confidence. Organizations deploying AI need proactive, transparent communication about how it is used and overseen. 👉 Read the full findings: https://lnkd.in/g_t-X9Bq
-
-
The countdown is on! Disinformation Awareness Month is just 5 days away. Every April, IPR dedicates the month to equipping communicators with research-backed strategies to navigate disinformation. This year’s initiative features the latest research, tools, and resources, including: 🧠 The 6th Edition of the "Disinformation in Society" report in partnership with Leger 🎓 IPR Master Class: Combatting Disinformation 🤖 An AI Disinformation Detection Quiz 📚 New tools and educational resources Stay tuned for new research, programming, and opportunities to get involved throughout April. Learn more: bit.ly/Disinfo-Month
-
-
Earn a certificate in combatting disinformation with IPR Master Class: Combatting Disinformation 🎓 As generative AI, algorithm-driven media, and global polarization reshape how people consume and trust information, communicators need smarter, research-backed strategies to respond. This three-part live, virtual series explores how disinformation takes hold, how trust is shaped, and how AI is accelerating both the spread and defense of false narratives. Led by an exceptional lineup of expert faculty: ⭐️ David Scholz, APR, CAIP, Leger ⭐️ Lisa Kaplan, Alethea ⭐️ Michael Cherenson, APR, Fellow PRSA, Rutgers University; SCG Advertising + Public Relations ⭐️ Tina McCorkindale, Ph.D., APR, Institute for Public Relations The series begins April 27 and concludes May 14. Designed for mid- to senior-level communications professionals. Spots are limited. 👉 Register today: https://bit.ly/MC-disinfo
-
-
Join us in welcoming Peter McDermott to the IPR Board of Trustees! 👏 Peter is Senior Client Partner, Global Corporate Affairs and IR, and Head of the Corporate Affairs Practice at Korn Ferry. With extensive experience across the U.S. and Europe, he has built an impressive international track record placing senior talent in corporate communications, investor relations, financial communications, and brand PR. Beyond his role at Korn Ferry, Peter is deeply committed to advancing the communications profession. He serves on the board of NIRI New York, is a member of the Arthur W. Page Society, sits on the board of The LAGRANT Foundation, and contributes to the Diversity Action Alliance Advisory Committee. We’re thrilled to welcome Peter’s expertise and leadership to the IPR Board. Congratulations, Peter! 👉 Read the full announcement: https://lnkd.in/g4gUceTV
-
-
Institute for Public Relations reposted this
The Institute for Public Relations gave Olivia K. Fajardo, and me 27 minutes and a room full of amazing communicators last week at the Bridge Conference at The University of North Carolina at Chapel Hill. We tried to make it worth their time. What we presented: a look at four years of Integral Employee Activation Index data — 8,000+ U.S. employees — cut by age cohort to surface what generational differences actually look like in the workforce, as opposed to what people assume they look like. The assumptions, it turns out, don't hold up well. A few things surprised the room: Younger employees (18–34) reported the strongest values alignment with their organizations — not older ones. The same cohort is also the most likely to share both positive and negative experiences publicly, with the gap between those two behaviors smaller than you'd expect. And when we asked people to predict which age group suffers most from Sunday Scaries anxiety, nearly everyone in the room got it wrong. What I find most energizing about working with IPR isn't just the research rigor — it's the smarts of the network. People who understand what it means to draw an inference from data, and who push back when you overreach. That kind of (positive!) peer pressure makes the work better -- and it's why Integral offered years of our data for IPR's thoughtful analysis. The 2026 Integral Index will be out in late April. If you want early access, the link is in the comments. Even better, IPR will soon publish the research brief Olivia and I based our presention on. Thanks to Olivia and the IPR team for the collaboration, and to everyone who stayed awake after lunch. Oh, and the three cheesecake winners know who they are...check your mail! 🍰 🍰 🍰
-
-
The IPR Bridge Social is always one of our favorite moments of the conference. 🥂 After a full day of learning, it’s the perfect time to network and reconnect with fellow IPR members, attendees, and speakers. This year, we gathered at The Carolina Inn to enjoy festive, Southern-inspired bites, cocktails, and mocktails. It was a fun way to cap off an incredible day at The University of North Carolina at Chapel Hill. Swipe to see the winners of this year’s bingo drawing! 😊
-
-
-
-
-
+2
-