Informa TechTarget

After supporting #RSAC behind the scenes for the past few years, I finally got to experience it firsthand, and it didn't disappoint.   It was great to connect with our team on the ground and meet so many people across the industry who are navigating the same challenges. No surprise, AI was at the forefront of nearly every conversation.   Now I can't wait to dive into all the content coming out of #BroadcastAlley, Dark Reading, and #SearchSecurity. If you're looking for insights from the show, keep an eye on what Informa TechTarget is publishing. There's always something worth your time!

My first #RSA Conference was an incredible experience! It was a week full of learning, connecting with customers, and exploring how we can help brands not just reach buyers but truly build trust with them. On the flight home, my coworkers and I had a Good Will Hunting watch party (thank you Andrew Kayata Michelle Rozman for the invite on this one! Best movie ever.) One question from the great Robin Williams stuck with me: “Why is trust a breakthrough with a client?” While the context was therapy, my brain went a different direction of how his answer applies profoundly to the buyer journey. Trust is the moment when uncertainty transforms into confidence - when buyers maneuver through the noise and recognize the true value a brand brings. At Informa TechTarget, we know trust isn’t built through flashy ads or surface-level engagement. It’s earned by being authentic, delivering insights that solve real challenges, and ensuring this message is reaching buyers at every stage of the funnel. It’s not just about showcasing a product - it’s about showing buyers how a solution fits their goals, reduces their risks, and empowers them to act with confidence. Trust is what drives meaningful connections and lasting partnerships. RSA reminded me that trust is the foundation of every successful relationship, whether it’s between a therapist and a client or a brand and its buyers. Every day I aim to bring this mindset into my work by building real connections, understanding marketers’ challenges, and creating campaigns that deliver real impact. Thanks to everyone who made RSA the best experience. I’m excited to take what I’ve learned and keep helping brands connect with the buyers who need them.

Just wrapped up my first (but definitely not the last) RSA Conference, and I’m leaving feeling energized and inspired! It was an incredible few days connecting with our customers, spending quality time with colleagues from across the country, and seeing Informa TechTarget’s amazing production capabilities in action, including plenty of onsite filming. The conference also provided a great opportunity to dive into what’s top of mind for the cybersecurity audience. Unsurprisingly, AI was the star of the show, dominating conversations and shaping the future of the industry. It’s an exciting time to be in cybersecurity, and I’m thrilled to be working alongside vendors as they navigate this dynamic and rapidly evolving space!

What do Hannah Montana and Dark Reading have in common? Celebrating 20 years of dazzling success 🤩 Last but certainly not least, Kelly Jackson Higgins came onto the Informa TechTarget RSAC news desk to talk the storied history and value of cybersecurity coverage from different brand perspectives. Did you know we have THREE security publications? 🔍TechTarget SearchSecurity 🚨Dark Reading 🔐Cybersecurity Dive Learn more about how they intertwine and other #RSAC and #cyber insights by watching our star-studded conversation at the link below. Informa RSAC Conference #hannahversary #RSAC2026 #technews

First time attending #RSAC is in the books! ✅ I'm simultaneously energized and exhausted. I've supported Informa TechTarget's sales organization at RSAC for the past 7+ years, but nothing beats actually attending the event and seeing everyone's hard work come to life. 🔎 Some key takeaways: ✔️ Agentic AI is everywhere: If I had a nickel for every time I heard "agentic AI," I probably could have paid for my trip. We're at an inflection point where AI is moving fast, and it's time for cybersecurity to catch up. AI is already playing offense—now practitioners and organizations need to strengthen their defense. ✔️ RSAC remains THE destination in the cybersecurity space: Marketing teams from 600+ vendors invested heavily in their presence at RSA. With that level of investment, it's critical to ensure the right audience knows you were there and understands your unique value proposition. I'm proud to be part of Informa TechTarget—home to the largest permissioned B2B tech audience—and our Security GTM team is energized to help marketing teams maximize this audience opportunity. ✔️ Marketing is powerful, but perception isn't always reality: I had an eye-opening conversation with a PM from Datadog about their Cloud SIEM solution. I honestly thought SIEM was outdated compared to newer technologies like XDR or SOAR. This PM challenged that assumption—arguing it's all marketing. Time for me to do my homework and catch up on the latest in SIEM. Grateful for the experience and looking forward to applying these insights! #infosec #cybersecurity PS - Swipe through my photos to see some of the best (cyber)security doggos in the business 🐶