Influential

Key takeaways from #POSSIBLE2025: 💡 Brands are driving unparalleled business results by making creator partnerships a core piece of their marketing strategy 💡 Effective brand-creator partnerships start with shared goals — but thrive when creators can collaborate with brands on the brief 💡 Only on YouTube can brands tap into unmatched creative range — YouTube creators are the experts in what format, tone, and story will actually connect Thank you to our amazing speakers for an insightful fireside chat today! Anne Marie N., VP of YouTube Ads Marketing Ryan Detert, CEO of Influential Haley Kalil, YouTube creator

We recently teamed up with 212NYC New York's Digital Advertising Club to host a compelling panel discussion: “Riding the Creator Economy Wave: Risks and Rewards.” The panel featured top industry voices, including: 🎤 Eric Levin, Chief Content Officer, Publicis Media 🎤 Neahle Jones, VP, US Consumer Engagement, Consumer Products Division, L'Oréal 🎤 Kristen Comings, President, Onefluential (a division of Influential) 🎤 Natalia Cestti, Gen Z Relatable Content Creator Together, we dove into the evolving landscape of the creator economy, unpacking how brands can authentically collaborate with creators, navigate risk, and keep pace with shifting consumer expectations. The conversation explored everything from identifying the right talent to anticipating the future of the industry. Thank you to everyone who attended, it was a pleasure to gather and connect! If you couldn’t make it this time, be sure to stay tuned for more upcoming events.

Meet Erin Gallo, Manager, Account Management at Influential! Erin approaches every campaign like it’s #1, leads with confidence, and is always three steps ahead. She is also a natural leader and took home our Q1 “Entrepreneurial” Company Value Award. 👑 Swipe through to learn more about Erin, including: ✨ Her favorite thing about working at Influential 🧳 Her hobbies and interests 👀 The social trend she’s keeping an eye on We’re so grateful to have Erin's strategic mindset guiding the team! #EmployeeSpotlight #TeamInfluential #InfluencerMarketing

We’re thrilled to share that Walmart Realm has officially won a Webby Award in the AI, Immersive & Games – Retail & Shopping category! Bringing this groundbreaking campaign to life was a true cross-functional effort. Huge congratulations to our incredible partners at Walmart, Sawhorse Productions, Emperia, and every team member who helped make this happen! Thank you to everyone who voted and supported us along the way, and to The Webby Awards for the recognition. Explore the winning work here: https://lnkd.in/dBYFpPzp #WebbyAwards #WalmartRealm #Influential #ImmersiveExperience #CreatorEconomy

We’re just days away from POSSIBLE, and the stage is set for some incredible conversations you won’t want to miss! On Wednesday, April 30, our CEO Ryan Detert will be joined by YouTube's Anne Marie N. and content creator Haley Kalil to dive into how creator partnerships are evolving and driving brand growth. 📍Wednesday, April 30 at 10:10 AM Get a sneak peek of what to expect from this year’s event via Ad Age: https://lnkd.in/eja7RUKp #POSSIBLE2025 #InfluencerMarketing #CreatorEconomy #Influential

This week our Director of Partnerships, Zita Hyon attended the Snap Inc. Creator Partnerships Advisory Summit. Here are some of her key takeaways from a creator panel featuring Snap Stars and Micro Creators on Snapchat: 💬 Authenticity Wins: Snapchat fosters real, vulnerable content, helping creators build deeper trust with their communities. 📸 Power in Unfiltered: Snapchat’s ease of posting encourages raw, in-the-moment content that resonates with creator communities. 📥 High Engagement: Private responses make followers more comfortable engaging—especially valuable for emerging creators. 🤝 Natural Brand Integration: Frequent, spontaneous posting creates smoother, more authentic brand mentions. 🧩 Native Ad Feel: Branded content blends seamlessly into the Snapchat experience, boosting organic reception. 🔁 Long-Term > Trend-Chasing: Snapchat’s genuine tone supports lasting brand-creator relationships over fleeting trends. 🌍 Broader Audience: Snapchat’s reach goes beyond stereotypes—time to rethink outdated assumptions. Snapchat’s not just a platform—it’s a creative playground built on trust and connection, worth paying attention to. Start building real connections—explore what Snapchat can do for your brand. Click the link below to set up a 30-minute call to see how we can work together. https://lnkd.in/et9Bifnn #Influential #Snapchat #CreatorEconomy

Huge congratulations to the Walmart Realm Team on their TWO The Webby Awards wins for AI, Immersive, & Games in the Retail & Shopping Category, including the prestigious People’s Voice Winner Award. 🏆🏆 Walmart Realm is the first-ever immersive commerce experience curated by creators & inspired by social trends. It embraces the limitless possibilities of virtual technologies & creates stunning shoppable environments that inspire our customers. Walmart Realm also includes social content from featured creators, mini games inspired by highlighted products, curated giveaways in partnership with suppliers, & much more to drive product discoverability & deeper engagement with our brand. Since launching in May of last year, we’ve introduced 15 different virtual storefronts that support priority business categories & briefs as well as seasonal campaigns. And guess what… There’s more to come! 🏆🏆 👉🏼 Find your thing & shop in Walmart Realm today at walmartrealm.com #webbys #webbyawards #walmartrealm #walmart #immersivecommerce #icommerce #retail #innovation #marketing #brandmarketing #metaverse #web3 A big shoutout & congratulations to Haley Barber for leading the charge & bringing this vision to life & to our partners at Walmart, Sawhorse Productions, GEEIQ, Influential, & Emperia for their continued support: Kim Tunick, Pooja Ashar, Natasha Chater, Megan Wilson, Jordana Attias, Susan Alvarez, John Redgate, Chelsea McCulley, Andrew Wind, Rebecca Thomason, Caitlin Falco, Gabriella Ach, Robert Newell, Avi Ginsberg, Nic Hill, Dr. Giovanna Graziosi Casimiro جيجي كاسيميرو, Kelly Davidson, Cliff Chen, Samuel Atkinson, Stephen, Barney Lynch, Tom von Simson, Tiffanie Petett, Olga Dogadkina, Simonas Holcmann, Gil Regev, & others

🌍 Happy Earth Day from Influential! 🌱 Today, we’re celebrating the power of purpose. Influencers who prioritize sustainability are making a difference. In fact, as pictured, sustainability-focused influencers see 35% higher engagement. 📈 Why? Because eco-conscious messaging aligns with the values of today’s consumers. We know that authentic, value-driven content resonates with people—and Earth Day is the perfect moment to reflect on how we can all do better, together. Let’s build campaigns that matter.💚 Contact us today at sales@influential.co to see how we can work together! #Influential #EarthDay #InfluencerMarketing #SustainableBrands

POSSIBLE is just a week away and we're excited to announce that both our CEO and CCO will be hitting the stage again this year! On Tuesday, April 29, Chris Detert will be joined by NCAA Champion Flau'jae Johnson, Kristin Tallman Lane of MassMutual, and Laura Correnti of Deep Blue Sports + Entertainment to talk all things authentic storytelling and financial empowerment. This is one panel you won’t want to miss, so be sure to add it to your schedule now! 📍 Tuesday, April 29 at 10:40 AM #POSSIBLE2025 #InfluencerMarketing #CreatorEconomy #Influential

The creator economy is projected to nearly double to $480 billion by 2027—reshaping how brands, creators, and consumers connect. Join Influential and 212NYC New York's Digital Advertising Club for an insightful panel, Riding the Creator Economy Wave: Risks and Rewards, for diving into the explosive growth of the creator economy and its impact on traditional media and advertising. 🗓️ Wednesday, April 23 | 5:30–7:30 PM Panelists include: Eric Levin, Chief Content Officer, Publicis Media Neahle Jones, VP, US Consumer Engagement, L’Oréal (Consumer Products Division) Kristen Comings, President, Onefluential (A Division of Influential) Natalia Cestti undefined, Influencer, Gen Z Relatable Content Creator It's going to be a dynamic discussion you won’t want to miss, RSVP below to join us!  https://lnkd.in/e2PKUS5E