After a period of recovery, the PC market is entering a year defined by constraints, recalibration, and rising competitive pressure. Uneven conditions are disrupting refresh cycles and reshaping platform competition. A clear signal that staying ahead of shifting market dynamics is more critical than ever. See how IDC analysts Jitesh Ubrani and Maciek Gornicki view the situation. Explore the full IDC forecast: https://bit.ly/4lqHe2Z #PCMarket #MarketForecast #TechInsights
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IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,300 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 50 years IDC has provided strategic insights to help our clients achieve their key business objectives. IDC’s Insights businesses provide industry-focused advice for IT buyers in the Financial, Government, Health, Retail, Manufacturing and Energy verticals. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.
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http://www.idc.com
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Updates
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AI cannot run on stale data. As enterprises push toward real time decision making, traditional data architectures are starting to break down. The gap between when data is created, analyzed, and acted on is becoming a real constraint. In this conversation, IDC’s Devin Pratt explains why converged workloads and real time data are becoming critical for agentic AI and how organizations should think about modernizing their data environments. 👉 Watch the full discussion: https://bit.ly/4dOua5P #AI #DataArchitecture #RealTimeData #CIO
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What does it take to lead technology in a high-growth, consumer-focused business? In the latest episode of Leadership Insights Executive Tech Talk, IDC's Lee Rennick sits down with Christopher Kraus, CIO of Freshpet, to discuss leadership, innovation, and aligning IT with business outcomes. 🎥 Watch the full conversation: https://bit.ly/4aSR4Yb #TechLeadership #BusinessStrategy #CIO
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‼️ One week to go until IDC Directions 2026. This year, we're thinking a few moves ahead. We're not just talking about the future, we're launching into it. Stay tuned. You won't want to miss what's coming. 🔗 https://bit.ly/4advIEi #IDCDirections
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📱 Latin America’s smartphone market is feeling the squeeze. Rising costs are hitting the low end hardest, forcing brands to rethink pricing, portfolios, and where growth will come from next. Stay in the know with IDC 🔗 https://bit.ly/49sv7x6 #SmartphoneMarket #LatinAmerica #MobileTrends Nabila Popal Joana Tavares Diego Alonso Valer Silva
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Resilience is no longer a contingency plan. It must be built into everyday IT operations. As geopolitical disruption reshapes infrastructure, supply chains, and risk exposure, CIOs are rethinking how they design and run technology environments. 👉 Explore the framework: https://bit.ly/3NIb9aH #CIO #Resilience #Geopolitics #EnterpriseIT
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🌏 Global IT spending is entering a new phase of uncertainty. Join IDC’s Stephen Minton for a State of the Market briefing examining how the Middle East conflict is influencing technology investment, supply chains, and AI momentum. 📆 Thursday, April 2 at 11:00 AM ET Register today and reserve your seat 🔗 https://bit.ly/4tbHpSK #IDCWebinar #TechTrends #ITSpending
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The next battleground in commerce may not be platforms. It may be agents. As agentic AI evolves, control over discovery, decisioning, and transactions is beginning to shift, raising new questions about who owns the customer relationship. 👉 Read the full analysis and explore what agentic commerce means for your strategy: https://bit.ly/4rT0lEz #AgenticAI #Ecommerce #DigitalCommerce
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Agentic AI is no longer just a layer. It is becoming infrastructure. As AI agents embed deeper into core workflows, the focus shifts to governance, control, and resilience at scale. 👉 Read IDC's full analysis: https://bit.ly/4lAkmOP #AgenticAI #Cybersecurity #EnterpriseIT
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🚨 Geopolitics is reshaping global IT spending. Join IDC's Stephen Minton for a State of the Market briefing on how the Middle East conflict is impacting tech investment, supply chains, and AI adoption. Get the latest 2026 forecasts, risk signals, and where resilience is emerging. 👉 Register now: https://bit.ly/4tbHpSK #ITSpending #Geopolitics #MarketOutlook
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