Trilliad

I had a great conversation with Marisa Jones at EMARKETER about what's going to drive competitive advantage in 2026. You can check it out here: https://lnkd.in/eiepV8tA Here's the reality: every company has access to the same AI tools. So if everyone's using the same technology, where does differentiation come from? The data that fuels it. Three things I'm seeing with revenue leaders right now: ➡️ Fragmented data = fragmented results. Your marketing team has one view of the customer. Sales has another. Customer success has a third. AI can't create a unified experience from disconnected snapshots. ➡️ More data ≠ better data. The question isn't "how much data do we have?" It's "which data actually informs revenue decisions?" ➡️ Integration is the new innovation. The companies winning in 2026 will be the ones who unified their data across the entire revenue generation spectrum. Bottom line: if you're deploying AI on siloed data, you're building on a weak foundation.

What a year 2025 has been! A huge thank you to our customers and partners for all your collaboration to continue to innovate and create seamless experiences that drive growth. Just this year together we:  • Designed and executed over 60 Data 360 (formerly Data Cloud) and Agentforce implementations  • 50+ Marketing Cloud Next implementations  • Across 14 industries such as Financial Services, High Tech, Healthcare & Life Sciences, Higher Education, and Media & Communications  • And achieved the Salesforce partner designation of Implementation Expert for Agentforce and Marketing Cloud Next (Growth and Advanced) A major key that we've seen to success is setting the right vision and strategy, which we know can be difficult to see clearly when the tech landscape is moving at the speed of light, and you're dealing with disparate systems, siloed data, and misaligned processes. Which is why when organizations partner with us, we listen to understand their business and help them chart a clear path to set the vision and strategy that works with their team and their customers, ensuring success. So if you're thinking about what's the best path forward, let's have a conversation, and we'll set a clear roadmap together. #Agentforce #AI #marketingcloud

Season’s greetings from Just Global 🎁 As 2025 comes to a close, we’re grateful to our clients and partners for the trust and collaboration that made this year possible. The work only works because of the people behind it; and we’re proud to be reinventing what’s next in B2B marketing together. This year, our global team mixed a little AI magic with a lot of personality to share their holiday wishes. We hope they bring a little joy to your day. However and wherever you’re celebrating, we’re wishing you a warm holiday season and a bright start to the year ahead. 🎁 Meet the team and see their holiday greetings: https://hubs.la/Q03YH5K00

The modern CRO is being asked to do something unprecedented: own growth across Sales, Marketing and Customer Success. That shift is reshaping how organizations operate — and what they need from their partners. In our latest episode of Reinventing B2B – The B2B Growth Paradox, Craig Dempster, CEO of Trilliad, shares what this new model of growth leadership looks like in practice. In conversation with Daisy Holloway, they discuss: • The kind of internal alignment that unlocks real momentum • How AI and data are being integrated by the organizations getting it right • The creative evolution underway across B2B • Themes reflected in the new 2025 Sustainable Growth Study (worth checking out) It’s a sharp, 30-minute listen for anyone thinking about where B2B goes next. 🎧 Episode link: https://hubs.la/Q03XGYPH0 📘 Check out the 2025 Sustainable Growth Study in the comments.

Most reports on B2B growth focus on the latest tool or AI trend. Very few tackle the messy reality that actually determines whether growth happens. Alignment. That is why Trilliad created the 2025 Sustainable Growth Study and why Sandler was excited to feature it on the Innovative Revenue Leader podcast. In this special report episode, host Seth Marrs and Trilliad Chief Solutions Officer, Matt Naeger, explore: · Why companies that use data across the full customer journey are over 50 percent more likely to expect revenue growth · How shared KPIs across sales, marketing, customer success and product separate high growth organizations from the rest · Why fewer than 40 percent of leaders are happy with their AI initiatives and what to do about it · How a stronger focus on net revenue retention and customer expansion changes the role of sales training and reinforcement As the sales performance solutions arm of Trilliad, Sandler is focused on helping revenue teams turn this kind of insight into day-to-day behavior change. 🎧 Watch the new Innovative Revenue Leader episode featuring Trilliad’s 2025 Sustainable Growth Study. https://lnkd.in/e-T5vrQq #Sandler #Trilliad #InnovativeRevenueLeader #SustainableGrowth #SalesPerformance #RevenueAlignment