We’re excited to announce that InfoSum, the world’s leading data collaboration platform, is now part of GroupM! InfoSum’s patented cross-cloud technology enables secure collaboration across vast, diverse data sets—helping brands unlock actionable intelligence without ever exposing or moving sensitive information. As part of GroupM, InfoSum will accelerate innovation across WPP Open, ensuring brands can harness the power of data and AI to create smarter campaigns, stronger consumer relationships, and better business outcomes for clients This isn’t just an acquisition—it’s a bold step into the future of smarter, safer, and more effective marketing solutions and intelligence.
About us
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
- Website
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http://www.groupm.com/?utm_source=linkedin
External link for GroupM
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York
- Type
- Public Company
- Specialties
- Media Strategy, Media Buying, Data Management, New Media, Analytics, Programmatic, Search Engine Optimisation, Search Engine Marketing, Social Media, Viewability, Brand Safety, Paid Social, Advertising Technology, performance marketing, Content production, Omnichannel marketing, Responsible Investment, Branded entertainment, Paid Search, and Digital Out of Home
Locations
Employees at GroupM
Updates
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We’re thrilled to celebrate Martin Blich, who was recognized for his game-changing work in sports media at Ad Age’s Creativity Awards 2025! 🏆 This recognition is a testament to Marty’s ambition, creativity, and collaborative spirit that pushes boundaries and delivers breakthrough results for our clients and partners every day. In a year that redefined how brands show up in sports and media, we’re proud to help this evolution with bold ideas, strong partnerships, and a focus on impact that drives business forward. 🚀 Join us in congratulating Marty! Read more: https://loom.ly/AIzf0iA
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GroupM agencies dominated the Festival of Media APAC Awards 2025, securing 57 wins — including 15 golds, 19 silvers, 20 bronzes, and 3 Grand Prix! 🎉 Mindshare led the pack, claiming Agency Network of the Year, Agency of the Year (Mindshare India), AND Campaign of the Year for Dove’s Beauty Test Stops With Me. Wavemaker and EssenceMediacom also delivered standout campaigns for brands like Cadbury, Ford, and Google Pixel. With victories spanning India, China, Australia, and beyond, this year’s wins showcase unparalleled creativity and collaboration. Congratulations to our amazing clients, partners, and teams who made this happen! 👏
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GroupM's Aimee Buchanan (CEO, Australia & New Zealand) and Prasanth Kumar (CEO, South Asia) have been appointed to the 2025 Cannes Lions International Festival of Creativity Media Lions jury! Their appointment underscores GroupM’s regional strength and our unwavering commitment to media excellence on a global scale. 🌟 Additionally, we’re proud to have played a role in WPP being named Most Creative Company of the Year at Cannes Lions 2024. In 2024, GroupM agencies amassed an impressive 90 Lions, marking a significant 53% increase in wins compared to the previous year. 🏆
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The future of marketing is not about knowing who someone is, but understanding what connects them. Choreograph's Alex Steer sat down with VideoWeek’s Tim Cross-Kovoor to discuss how GroupM and WPP are rethinking data strategy. Read more about how AI capabilities, not ID databases, will deliver the future of media experiences and effective outcomes for clients: https://lnkd.in/eP5HRYTB
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Your campaigns deserve the best tools. That's why we've teamed up with Google integrate behavioral insights directly into Choreograph. 📈 Smarter data leads to smarter decisions — and better outcomes. Find out how the collaboration between Google and GroupM's Choreograph is helping deliver stronger campaign outcomes through deeper audience understanding. ⤵️
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GroupM reposted this
“You will never build a database that’s big enough. The world’s best data sits with a lot of the world’s best businesses, what’s really important is to be able to connect them.” Talking to Tim Cross-Kovoor at VideoWeek, Alex Steer, Global Chief Data Officer at choreograph, dives into the reasoning behind the decision to acquire InfoSum and why the future of data-driven marketing lies in secure connectivity and AI, not centralized ID databases. “You’ve got to think bigger than that. And I think a lot of advertisers are getting very sophisticated and very ambitious about understanding what AI models can do in terms of spotting patterns across different data sets, and making predictions that don’t have to tie back to an email address or a cookie.” Together, we’re empowering advertisers to unlock deeper insights, make smarter predictions, and deliver more relevant, high-impact campaigns through the power of AI and decentralized data collaboration. Read more on GroupM’s data and AI strategy here: https://hubs.la/Q03kqhcJ0 #InfoSum #DataCollaboration #AI #GroupM #Choreograph #WPP
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GroupM reposted this
AI-driven marketing needs more than cookies or hashed emails—it requires secure connections across client, partner, and third-party data. GroupM is focused on connecting these fragmented datasets securely and efficiently. With InfoSum now part of the team, we’re helping brands unlock the full potential of their data to drive even smarter solutions and better results. The future of AI-driven marketing starts here.
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What a journey! The Kaleidoscope magic is still lingering! We have wrapped up our three-year flagship leadership development programme with our APAC participants reconnecting in Hong Kong for their finale. It was a powerful few days of reflection, celebration, and future-focused planning. We kicked off the week with Tai Chi and ended it with a tram party. In between, we explored AI, reflected on our journeys, and conquered the waves in a dragon boat! A huge congratulations to Kaleidoscope Cohort 1!