Fraud and risk teams have spoken. Sift is ranked #1 in Fraud Detection on the G2 Grid® for Winter 2026. ⭐⭐⭐⭐⭐ Why teams trust Sift: • Real-time fraud decisions across sign-up, login, and checkout • Less friction for trusted customers • Revenue protection at scale • Intelligence powered by a global network processing 1T+ events annually But the recognition that matters most is what customers say about using Sift every day: "What I like best about Sift is how it turns a really hard, high-stakes problem—fraud and abuse—into something actionable in real time." See why 400+ reviewers rank Sift #1: https://lnkd.in/gqVtFfDE
Sift
Computer and Network Security
San Francisco, California 24,342 followers
Sift is the leading fraud prevention platform delivering digital trust to 700+ global brands.
About us
Sift is the leading fraud prevention platform delivering digital trust to 700+ global brands, allowing them to grow confidently by stopping fraud while enabling excellence in customer experience. Backed by a global data network of over one trillion annual events, Sift helps companies convert risk into revenue and scale without compromise. Brands including Hertz, Yelp, and Poshmark rely on Sift to unlock growth and deliver seamless consumer experiences. Visit us at sift.com
- Website
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https://sift.com
External link for Sift
- Industry
- Computer and Network Security
- Company size
- 201-500 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Founded
- 2011
- Specialties
- Machine Learning, Software as a Service (SaaS), Fraud Detection, Predictive Analytics, Big Data, Data Visualization, Digital Trust, Digital Trust & Safety, Risk management, Payment Fraud, Fraud Detection Software, Revenue Growth, Fraud Expertise, and Fraud Prevention & Protection
Products
The Sift Platform
Fraud Protection Software
Top-performing teams grow revenue faster with Sift’s award-winning fraud prevention platform. Powered by a global data network of ~1T annual events representing 700+ global brands, Sift instantly exposes threats like account takeover, payment fraud, and first-party abuse to deliver precise, split-second decisioning accuracy at scale.
Locations
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Primary
Get directions
77 Geary St
5th Floor
San Francisco, California 94108, US
Employees at Sift
Updates
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Stay ahead of the fraud curve in 2026 with Sift’s Fraud Intelligence Center. The Fraud Intelligence Center brings together the insights, research, and tools fraud, risk, and Trust & Safety teams need to understand what’s happening across the digital economy and respond with confidence. Inside you’ll find: 🔎 Real-time fraud trends powered by consumer research and Sift’s global network of 1T+ annual events 📊 In-depth reports on payment fraud, ATO, and digital trust in the age of AI 🧠 Expert perspectives on emerging scams, GenAI-driven fraud, and first-party abuse 🛠 Actionable resources like the Fraud Industry Benchmarking Resource (FIBR), fraud scheme breakdowns, and Trust & Safety University Built for modern fraud fighters, the Fraud Intelligence Center helps you spot patterns earlier, adapt faster, and protect customer loyalty. Explore the Fraud Intelligence Center: https://lnkd.in/g5aYJ_BW
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That’s a wrap on Merchant Advisory Group's Payments MAGnified in San Diego! Thank you to everyone who stopped by our booth, joined our Small Group Discussion on Fraud, and spent the evening with us aboard the historic HMS Surprise at the Maritime Museum of San Diego. A highlight was our interactive session featuring Alexander Hall, CPFPP, Trust & Safety Architect at Sift, and Ashley Johnson, Director of Cash & Treasury Management at Texas Roadhouse. They shared practical insights on evolving fraud tactics and how leading merchants are balancing risk mitigation with approval rate performance. It was great to connect with so many teams focused on modernizing fraud strategy and driving real revenue impact. Couldn’t make it to San Diego? We’re heading to more events soon. See where to find us next: https://lnkd.in/gmicDZqU #PaymentsMAGnified #FraudPrevention #Payments #DigitalTrust
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We’re proud to share that Sift has been named to G2’s 2026 Best Software Awards, earning a spot in the Top 50 for both Best Security Products and Best Commerce Products. This is a major milestone and a testament to the impact we’re making for our customers. Choosing the right fraud platform is a big decision. That’s why recognition rooted in authentic feedback from real users means so much. Real users. Real reviews. Real recognition. 🏆 To our customers and partners who trust Sift to power secure growth and digital trust, and to our incredible team building with that mission every day, thank you. See more about why Sift is a leader in fraud detection: https://lnkd.in/gyKqEeEk #BestSoftware2026 #StartWithTheCustomer #FraudPrevention #DigitalTrust
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We’re excited to welcome Brittany Gerths (Perez) as Sift’s new Vice President of Customer Experience 🎉 With leadership experience at Intuit and Nokia, Brittany specializes in building scalable Customer Success organizations that drive retention, expansion, and long-term customer value. She has built high-performing teams and operating models from the ground up in fast-growth environments, always connecting customer outcomes to durable revenue growth. We’re thrilled to have her on board as we continue to elevate the customer experience at Sift. Welcome, Brittany! 👏
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Heading to MRC Las Vegas? Join Sift at the ARIA Resort & Casino to talk fraud, payments, and growth. 📍 Booth #401 See how leading merchants reduce ATO and payment fraud without adding friction for trusted users. 🎤 Session: Fraud Prevention Under Fire: Scaling Protection During Peak Times March 17 | 1:45–2:30 p.m. PT 🍸 Sift Happy Hour March 18 | 7–9 p.m. PT at the ARIA Lobby Bar ☀️ Exec Meetings at Yucca Pool Mega Cabana March 16–18 | 10 a.m.–4 p.m. PT Let’s connect in Vegas. Request a meeting with our team: https://lnkd.in/g3mgC4Va #MRCLasVegas #FraudPrevention #Payments #RiskManagement #DigitalTrust #StartWithTheCustomer
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At Merchant Advisory Group's Payments MAGnified, join Sift for an interactive small group discussion exploring the real challenges fraud and payments teams are facing today. You’ll hear from: Alexander Hall, CPFPP, Trust & Safety Architect at Sift Ashley Johnson, Director of Cash & Treasury Management at Texas Roadhouse Together, they'll explore: ✔ The latest fraud tactics impacting payments teams ✔ How to balance approval rates with effective risk mitigation ✔ What leading merchants are doing differently to protect revenue If fraud strategy, payment performance, and revenue protection are priorities for 2026, this conversation belongs on your calendar. 👉 Meet us there: https://lnkd.in/gwrJ9yQZ #PaymentsMAGnified #FraudPrevention #Payments #RiskManagement #DigitalTrust #Sift
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Fraud evolves as your business grows. The question is whether your strategy is keeping up. Are you building, scaling, or optimizing your fraud operations? Take Sift’s Digital Risk Assessment to see where you stand and get tailored next steps to reduce risk and friction. It only takes a few minutes to get your results: https://lnkd.in/gFBKHGK8 #FraudPrevention #RiskManagement #DigitalTrust #TrustAndSafety
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Fraud and risk teams need solutions they can trust, especially when the stakes are high and customer experience matters just as much as fraud prevention. That’s why we’re proud to share that Sift has been ranked #1 in Fraud Detection and named a G2 Grid® Leader for Winter 2026. Based on real user reviews and independent market data, this recognition reflects Sift’s ability to deliver stronger fraud decisions, reduce friction for trusted users, and protect revenue at scale. 👉 View the report: https://lnkd.in/gyKqEeEk
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The Big Game isn’t just prime time for fans. It’s also prime time for fraudsters. During peak betting and payout periods, even small blind spots can turn into major losses. Sift’s Fraud Industry Benchmarking Resource (FIBR) helps teams benchmark their fraud performance against industry averages using real data from our global network. ✔ Compare payment fraud, chargeback, and ATO rates ✔ Identify where you’re outperforming or falling behind ✔ Get actionable insights to protect revenue when volume spikes See how your fraud program stacks up before the next big event: https://lnkd.in/g4xKXadc
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