Gamefam

🚀 Excited to welcome Geoff T. to Gamefam as our new Director of Studio Operations! With a track record of delivering genre-defining, award-winning games, Geoff brings more than 20 years of experience leading game development teams across different platforms, with work spanning iconic titles at Electronic Arts, including Battlefield, FIFA Mobile and more. Looking forward to what’s ahead for the Gamefam team as we continue building the future of immersive gaming 🎮 Welcome to our Gamefam-ily, Geoff! 🙌

⚡🎥 Medal is back in our Roblox game, War Tycoon! We’re excited to once again partner and host a brand integration on Roblox for Medal, the social video platform that enables players to clip and share gameplay moments without leaving the game. It’s all going down in the No. 1 military game on Roblox, War Tycoon, with over 6 million weekly gameplay sessions! In this integration, players will be engaged authentically with the Medal platform: 📽️ Link their Roblox and Medal accounts seamlessly, so they can instantly capture and share their best War Tycoon moments on Medal 🎖️ Complete Medal-themed challenges to unlock exclusive in-game rewards, including the Eitan AFV, FN-2000 and Silent Hawk This event builds on the massive success of our first Medal campaign, which generated 21M+ gameplay sessions, 315K+ clips posted, and 27K+ new Medal accounts created. 🔥 👏 Huge shoutout to Medal for leaning into the power of Roblox as a social platform, and to KizmoTek and the Gamefam team for continuing to make this partnership rock!

🎙️ Gamefam's CEO Ricardo Briceno recently appeared on The Profluence Pod (hosted by Profluence Capital / Profluence Sports) The episode offers a great explainer on the role of Roblox in the future of sports fandom, the evolution of gaming as a social and community platform, and why long-term fan development matters more than short-term monetization. 🎧 Listen here: https://lnkd.in/e_28qD5H Thanks to Scott Garber and Andrew Petcash for having Ricardo!

🇧🇷 A big Brazil National Team event is coming to Roblox! 💚💛 Gamefam's next partnership is with CBF- Confederação Brasileira de Futebol - Brazil SOCCER to bring the Brazil Men's National Team and its new FIFA World Cup 2026™ kit to FIFA Super Soccer - bringing fans closer to the action ahead of FIFA World Cup 2026™ 🏆 Starting today, players can: 🇧🇷 Play as Brazil in Their New FIFA World Cup 2026™ Kit – Take the pitch as the Brazil Men’s National Team and suit up in the iconic, newly-unveiled Nike kit that the team will be wearing on the pitch in FIFA World Cup 2026™ 🏟️ Battle in Brazil Stadium – Take the pitch in a fully Brazil-themed stadium 🐤 Meet Canarinho – Brazil’s beloved mascot Canarinho will be an NPC emcee for the event, leading players on their quest through FIFA Super Soccer ⚽ Win Exclusive Rewards – Complete Brazil-themed challenges to unlock a one-of-a-kind reward: a vibrant Brazil-themed goal celebration  With 1.5 million daily gameplay sessions, FIFA Super Soccer has become the place for the world's biggest clubs and national teams to spark fandom with the next generation of fans, right where they hang out everyday. Thanks to CBF- Confederação Brasileira de Futebol - Brazil SOCCER, FIFA, and Roblox for their partnership, and to our Gamefam team for bringing this to life!  🔥🔥 See you on the pitch! 🟢🟡 #Sports #SportsBusiness #SportsMarketing #WorldCup #Marketing #Advertising #Media #Entertainment #Retail #Gaming #VideoGames

The top 2 official sports games are popping off on Roblox - but the rest? Not everyone is a winner. Looking at the first three months of 2026: 🥇 Gamefam and FIFA’s FIFA Super Soccer ruled the leaderboard with 120M+ visits 🥈 National Football League (NFL) Universe Football followed at 87M  📉 Games #3 - #10? Didn’t even cross 12M (combined!) So, why does the FIFA game work - while most others don’t? 1️⃣ MOMEMTUM Instead of building an audience from scratch, FIFA Super Soccer was built on Gamefam’s existing massive sports game (Super League Soccer) that already had scale, community, and daily engagement - then we rebuilt and elevated it. 2️⃣ LIVE SERVICE, DONE RIGHT Evolving alongside player expectations, FIFA Super Soccer is an always-on game with constant updates, upgrades, and events - something that Gamefam’s live-service team has mastered, turning consistency into sustained growth.  FIFA Super Soccer saw ~136% YoY increase in average Q1 visits - because of a combination of the right gameplay updates and the right official content from FIFA and other soccer IP partners. 3️⃣ TIED TO IRL SOCCER As the official home of FIFA for Gen Z & Alpha, the game celebrates key events in real-world soccer in a uniquely and authentically Robloxian way. FSS gives young fans on Roblox a way to be part of the action, with the biggest moments still to come as the World Cup approaches. The Takeaway? Big sports IP gets you attention on Roblox. The right execution keeps the attention – long term. The games that win are the ones that join hands with teams who understand the platform deeply enough to build for it – for the players and for how they actually play.

⚫🟡 Borussia Dortmund is debuting its new 2026/27 kit on Roblox ⚫🟡 We’re thrilled to announce that Gamefam has partnered with Borussia Dortmund to bring the club and its newly-unveiled 2026/27 Puma kits to FIFA Super Soccer – bringing fans closer to the action ahead of a big summer for the club 🏆 Starting today, players can: 💛 Play as Borussia Dortmund – Take the pitch as Borussia Dortmund and represent the crest in FIFA Super Soccer  🏆 Wear Official Puma Kits – Suit up in the newly unveiled Borussia Dortmund 2026/27 Puma kits, debuting in-game ahead of tonight’s on-field debut against Eintracht Frankfurt 🐝 Meet Emma – Borussia Dortmund mascot Emma the Bee is a central piece of the event, leading players on their quest through FIFA Super Soccer ⚽ Win Exclusive Rewards – Complete Borussia Dortmund-themed challenges to unlock a one-of-a-kind reward: a black and yellow lightning strike celebration  With 1.5 million daily gameplay sessions, FIFA Super Soccer has become the place for the world's biggest clubs and national teams to spark fandom with the next generation of fans, right where they hang out everyday. Thanks to Borussia Dortmund, FIFA and Roblox for their partnership, and to our Gamefam team for leading the charge!  🔥🔥 See you on the pitch! ⚫🟡 #Sports #SportsBusiness #SportsMarketing #WorldCup #Marketing #Advertising #Media #Entertainment #Retail #Gaming #VideoGames

🇺🇸⚽ The stars and stripes shined on Roblox! Gamefam and the U.S. Soccer Federation teamed up to bring the U.S. Men’s National Team and their newly-unveiled Nike World Cup kits to our massive community in FIFA Super Soccer on Roblox ⚽🦅 It was a big hit in just 7 days: 🌍 12M+ Gameplay Sessions 🕒 126M+ Minutes of Gameplay ⚽ 18M+ Brand Engagements And there was real impact: 👀 33% of players discovered the new kits for the first time in FIFA Super Soccer 👕 72% of players who discovered the new kits in-game showed interest in purchasing IRL By allowing players to gear up in official kits and represent the crest, U.S. Soccer connected with fans in a way that goes beyond traditional channels! Big thanks to our partners at the U.S. Soccer Federation, FIFA, Roblox, and our Gamefam team for such an incredible collaboration - stay tuned for more on the road to the World Cup! 🔥 #Sports #SportsBusiness #SportsMarketing #WorldCup #Marketing #Advertising #Media #Entertainment #Retail #Gaming #VideoGames

Sonic Speed Simulator is now FOUR years old! 🌀🦔 🎂 With Sonic celebrating its 35th birthday this year, we're proud to be a vital part of everyone’s favorite blue hedgehog’s journey, helping Sonic endure and reach new generations. Together, we’ve unlocked some incredible milestones along the way: 📊 Most visited brand/IP-based game on Roblox with 1.4+ billion visits (first one to cross the billion mark) 💨 21.3 billion minutes of high-fidelity racing gameplay where players take on their friends and earn rewards 👍 92% like ratio with over 1 million thumbs up ⏯️ Over 3.5 billion views of organic game content on YouTube 📈 Over 100K followers for the game on social media, across X and Discord 👕 Over 2 million Sonic-themed virtual merch items sold 🎬 First-of-its-kind show airings for hit Sonic franchises, Netflix's Sonic Prime, and Paramount's Knuckles 🔥 Promoted 7+ Sonic mobile and console game launches with in-game integrations 🏅 Nominated for Best New Experience at the 2022 Roblox Innovation Awards 🎮 One of the top games included in fan-favorite Roblox events like The Hunt and The Games In a world of viral (and often short-lived) games, Sonic Speed Simulator is still reaching millions of Gen Z & Alpha players every single month, and we’re committed to making sure every one of them has the best time with Sonic 💙 Thank you to SEGA and Sega of America, Inc. for embracing Roblox with us, and to the amazing global Sonic community for being part of this journey over the past four years. 📽️ Let’s take a trip down memory lane with the official trailer from 2022 ⬇️⬇️

Our next employee spotlight is on Tim Van Gijsel, a Producer on the Gamefam team! Get to know Tim: 🦔 Favorite Gamefam Game: Sonic Speed Simulator 🤯 Fun Fact: Before Tim started making games, he met a well-known developer. Later, by pure coincidence, they ended up in the same class at school, which is when he learned all about game development from his new friend. And the rest is history! 🚲 Hobbies: Cycling, Game Development, Gaming with Friends 👨💻 Tim's favorite part about working at Gamefam, in his own words: "My favorite part about working at Gamefam is collaborating with a team that’s just as driven as I am to create the best possible experiences. Everyone genuinely cares about quality, and that shared passion pushes me to keep improving and contribute at a higher level with every update we ship." Thanks for being an amazing teammate, Tim! #Gaming #VideoGames #Roblox #UGCgaming #LifeAtGamefam #Gamefam